Graham Grieve of A1 SEO

A1 SEO - A Leading Roofing SEO Agency

A1 SEO is a top SEO company with a proven track record in enhancing search engine optimisation (SEO). From generating a £1.5m increase in leads for financial firms to bringing new eCommerce websites up to £200K in weekly sales in under 6 months, we know how to produce significant results with our SEO strategies. Our roofing SEO services are designed to support your growth.


SEO for roofing companies include the process of optimising the technical settings, content relevance, and link popularity of roofing websites in order to improve organic search rankings for its pages. This is known as SEO or search engine optimisation.

Search engines suggest that roofing contractors use a roofing SEO strategy that makes it easier for people to find your website and help you rank higher in Google search results. This could mean using the right targeted keywords in your title, meta description, and headline (H1). It could also mean using relevant keywords in descriptive URLs instead of strings of numbers and using schema markup to specify the content of the page.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits



Imagine being able to locate potential customers in your roofing business market who are at a point in their buying journey where they are either ready to purchase or want to enquire about your roofing services online. This is where search engine optimisation (SEO) comes into play.

For roofing SEO marketing services to be successful, it necessitates that searchers must be already familiar with your roofing services, and the potential to tap into this source of high-quality organic traffic is boundless. A good SEO strategy will put your roofing company website ahead of potential customers searching for roofing companies such as yours at a time when they are most likely to convert.


  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales, and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


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Mark Simpson

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

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Jonny Livingston

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

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Raheela Mohammed

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”


Outreach & Linkbuilding

The number of domains linking to your roofing website is often referred to as one of the most important ranking factors, if not the most important one. We at A1 SEO have built a huge network of legitimate sites that we may reach out to for link-building purposes.

If other roofing websites (i.e. your competitors) have a high position on SERPs (search engine results pages), they are likely building links at a rapid rate. Allow A1 SEO to take care of your link-building needs; this is what we do best.
Our Links
Guest Posts
Links Audit
Custom Outreach

Local SEO

Local SEO for roofing companies allows you to draw in customers who are searching for roofing services and products in your local area. Local SEO services focus on two types of searches: local search results and location keywords for your roofing business to be discovered more easily on Apple Maps or Google Maps.

Ranking a local website is a simple process that A1 SEO has developed over the past decade. There is no magic involved, just simple tasks. When done correctly, this roofing SEO process can help to improve your website's ranking in local map packs (like Google Maps) and location-based keywords and bring more eyes to your business listing.
What Is Involved
Local Keyword Discovery
Local Signal Development
On Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO is all about the parts of a web page that you have control over. Most of the time, you can change those parts right away.

By giving your web pages the on-page roofing SEO attention it requires, Google can better determine the relevance of your pages and connect your content to the roofing keywords that people are searching for.
How We Deliver
Semantic Entity Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

If you're looking to get a better understanding of where your website is in terms of search engine rankings, A1 SEO has got you covered. We've done SEO Audits on hundreds of websites over the last 5 years, and we've found the main issues that need to be addressed.

Our audits look at all aspects of your website, from technical to on-page and off-page link building.

We use a few different tools to figure out where you stand with Google and give you actionable tips on how to get your website to rank higher.
What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your staff can help your website rank higher in search engine results. However, they are inexperienced in implementing effective roofing SEO strategies.

Strategic guidance can help your in-house team accomplish a lot, but it's expensive to hire roofing SEO specialists.

A1 SEO is aware that many big businesses want to develop the skills of their workers and only hire outside firms for strategic planning. Some of the biggest in-house marketing teams in the world, including FMCG, B2B, and B2C teams, have been trained by us.
Our Approach
In Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO is the process of analysing a website for the purpose of optimising it for search engines. The goal is to make the website as friendly to search engines as possible. Technical SEO (as well as on-page optimisation) is the basis for expanding quality backlinks and content promotion.

Sites that provide more information to Google rank higher on search engine results. It's like handing your professor, who speaks English, a 10,000-word dissertation in Spanish. Good content is useless if the examiner cannot read it.

Performing technical roofing SEO services is effective. The speed at which A1 SEO can begin working on your website will affect technical optimisation.

With technical SEO services, we have total control. Our SEO campaign for link building produces immediate SEO results. Google takes some time to evaluate your site again, but once the work is done, you should see an improvement in off-page SEO (search rankings).
Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO manages the SEO strategy of some of the most prominent digital marketing companies in the United Kingdom. We understand the challenges that roofing contractors face with client hiring, onboarding, and account management. A1 SEO's short-, mid-, and long-term options help take the burden off new client wins.

Our white-label roofer SEO services are focused on link building. A lot of SEO companies don't have the time or know-how to do this. We offer technical SEO, on-page SEO, keyword research on roofing SEO keywords, and reporting for agencies that don't have a dedicated SEO team or are going through staff changes.

If you are able to outsource a significant portion of your roofing SEO strategy, you can expand your client base without having to rush to hire new staff. We are available for telephone and face-to-face meetings with the final client or agency.
Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Once your roofing SEO contract is signed, we will begin our onboarding process. Our onboarding process kicks off your entire roofing SEO campaign. From here, we will brief you on your website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of the performance of your roofing SEO strategy. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a bespoke roofing SEO strategy for your roofing business.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking toward increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the roofing industry and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We expect all our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.


Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of roofing SEO specialists will conduct an in-depth niche analysis, covering every topic and sub-topic within your part of the roofing industry. From here, we will create a master database containing each page of your roofing website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!


Technical SEO Sprint

During the niche analysis and early link-building stages, our technical SEO team will be in the background working their magic. We run a benchmark on all our clients' websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This is a sprint that is repeated every single month by our roofing SEO company.


SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see progress on your roofing company's SEO and have a good idea of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.



A1 SEO has years of experience. Our SEO experts are up-to-date on the latest SEO best practices. We have worked with many of the world’s fastest-growing businesses in highly competitive industries. A1 SEO plans meticulously, works hard, and has industry-leading knowledge. This allows us to increase traffic and dramatically increase the revenue coming through your business. Increase keyword rankings, increase traffic, generate leads, and increase revenue is our specialty. Our process based SEO strategies deliver measurable return on investment time and time again.



Aislinn Corbet

SEO Account Manager

Angel Ivy Bacasmas

Outreach Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown


Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Erin Steenhoff

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jana Stevens

SEO Copywriter

Jayson de Guzman

Outreach Lead

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Pooja Silal

SEO Copywriter

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser


Tali Rosen

Senior Outreach Copywriter

Tyhlor Talliard

Outreach Copywriter


Hello, my name is Graham Grieve, and I am the head SEO consultant at A1 SEO. At A1 SEO, our team of SEO experts only focuses on SEO. This means that 100% of your budget goes directly into ranking your roofing company website.

Websites in some of the most competitive niches have been ranked by A1 SEO. We are transparent about how we implement any roofing SEO campaign, and our training on roofer SEO strategies is simple. Call me if you have any questions so we can improve the positioning of your roofing website in search results.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


How long does SEO take to work?

This depends on many factors, including your roofing company industry and keyword competition. SEO for roofers takes time and should yield results in 6–12 months. The results that will be generated from your roofing company's SEO efforts are more traffic to your roofing website and increases in leads or conversions. Any roofing business investing in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search engines like Google that your roofing website is an authoritative resource. This means that a roofing contractor site with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for roofing companies.

An SEO specialist can do wonders for a roofing business by increasing its website's Google rankings through the use of keyword research tools like Google Keyword Planner to identify long-tail keywords and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing agency team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable roofing SEO services, focusing on link building, content optimisation (like adding a relevant, in-depth blog post or FAQs on roofing businesses), technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party agency has a lot of benefits, like having a team of experts who are up-to-date on digital marketing services and the latest trends and developments in search technology instead of just one person trying to keep up with everything.

With A1 SEO, you get a group of people, not just one. You gain experience in many different areas of roofing companies' SEO, and as we invest in training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person for your roofing company, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find a reliable, local roofing contractor to do roofing jobs or provide answers to their burning roofing-related questions. Only if the search engines can find the right answer can that happen. We help you come up with the best answers by enhancing SEO for roofing companies.

The best content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for some roofing keywords in a few weeks, but if they are popular roofing SEO keywords, the only way to do this is to trick the search engines. Another roofing company might think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie your roofing company into 12 or even 6-month contracts. We are confident in the ability of our SEO company to provide custom SEO services that will boost your roofing company's SEO and rank your roofing company's website at the top of search engine results pages.