Graham Grieve of A1 SEO

A1 SEO - A Leading Law Firm SEO Agency

All of A1 SEO's strategies are adapted to support your growth, which yields high-quality outcomes. From generating a £1.5m increase in leads for financial firms to bringing new eCommerce websites up to £200K in weekly sales in under 6 months, we know how to produce significant results.

OVERVIEW

The process of boosting a law firm’s website in terms of technical settings, content relevance, and link popularity in order to improve search engine rankings for its pages is known as SEO, or search engine optimisation.

Search engines recommend SEO tactics for law firms that raise page ranking on search engine results pages and user search experience by offering meaningful content. This includes, among other SEO best practices, the use of pertinent keywords regarding legal services in page titles, meta descriptions, and headlines (H1), descriptive URLs with keywords instead of strings of numbers, and schema markup to specify the content of the page.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF LAW FIRM SEO

Think about being able to identify clients who are in your market and are prepared to make a purchase or a request for information. That is SEO’s power. Search engine marketing is inherently predicated on users having prior knowledge of your good or service. The potential for utilising this high-quality traffic source is limitless.

When people are searching for companies like yours, SEO (search engine optimisation) puts your brand and website in front of them at the precise time that they are most likely to convert.

OUR LAW FIRM SEO AGENCY WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines thanks to law firm SEO experts
  • Make your website more visible online
  • Generate more leads, sales, and organic traffic through your website
  • Build trust with potential clients
  • Tap into a highly motivated segment of your target audience
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area by using local map listings like Google Maps

53%

of your traffic will be driven by organic search (SEO) with target keywords on average.

Source: 
BrightEdge

49%

of digital marketers say a law firm SEO agency is the best channel for ROI.

14.6%

is the conversion rate you can expect from your law firm’s SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Adam Shepherd - Reviews & Community Editor

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.

Adam Shepherd
Reviews & Community Editor - IT Pro
Cleo Hartness - Digital Marketing Executive

A1 SEO are skilled and professional at what they do. I have worked closely with Graham and the team to ensure our website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!

Cleo Hartness
Digital Marketing Executive - Cyber Essentials
Gareth Downie - Director

We have seen unbelievable growth year on year since working with Graham and the A1 SEO team. The initial process was simple and the guys worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.

Gareth Downie
Director - West Coast Foods

SERVICES

Outreach & Linkbuilding

The quantity of websites linking to your website is frequently mentioned as one of, if not THE most crucial ranking factor. A1 SEO has built up a substantial network of trustworthy websites that we can reach out to for link building.

If your competitors are ranked highly by search engines, they will be building links on a large scale. However, making connections takes effort. As we are experts in link building, let A1 SEO handle your efforts.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

Using local SEO, you will be discovered via local searches made by customers who are looking for products and legal services in your area. Two search types—local search and location-based keywords—are the focus of local SEO.

A local law firm website can easily be ranked. We at A1 SEO adhere to a procedure that has been improved over the past ten years. There are only simple tasks involved in this SEO magic. When properly carried out, this SEO strategy will improve rankings for your web pages on location-based search terms for law firms and in the local map pack (such as on Google Maps).
What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

The items and attributes of a web page are referred to as on-page SEO. Most of the time, you have direct control over these factors and you can change them right away.

By giving on-page SEO the attention it requires, Google can better determine the relevance of your pages and connect your content to popular search terms.

How We Deliver
Semantic Entity Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

The SEO audit process is second nature to us at A1 SEO. In the past five years, we have audited hundreds of websites and determined the key issues that can be fixed in each one of them.

In order to assess the overall health of your website, we use a number of tools to look at technical, on-page, and off-page (link building) components.

An audit from A1 SEO is the ideal place to start if you want to know how your website ranks with Google and receive practical advice on how to improve it.

What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Although they lack experience, your staff can make your website's search performance better. Strategic guidance can help your in-house team accomplish a lot, but hiring an SEO expert is expensive.

A1 SEO is aware that many big businesses want to develop the skills of their workers and only hire outside firms for strategic planning. Some of the biggest in-house marketing teams in the world, including FMCG, B2B, and B2C teams, have been trained by us.

Our Approach
In Person Coaching
Tailored Learning Programs
Continual Support & Develoment
Expert Guidance

Technical SEO

A site is examined for search engines using technical SEO. Create a Google-friendly website. The foundation for scaling link building and content marketing is technical SEO (and on-page SEO).

Sites that provide more information to Google are ranked higher. It's like handing your professor a 10,000-word dissertation in Spanish who speaks English. Good content is useless if the examiner cannot read it.

Technical SEO is effective. The speed at which A1 SEO can begin working on your website will affect technical SEO.

With technical SEO, we have total control. Campaigns for link building produce immediate results. Google takes some time to evaluate your site again, but once the work is done, you should see an improvement in rankings.

Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

For some of the biggest digital marketing companies in the UK, A1 SEO oversees their SEO strategies. We are aware that maintaining accounts, onboarding new clients, and hiring new staff can be challenging. The pressure off the new client is reduced by A1 SEO's short, midterm, and long-term options.

We emphasise link building in our white label SEO. The majority of agencies lack the knowledge and time to do it. For agencies lacking a dedicated SEO team or those going through staff changes, we offer technical SEO, on-page SEO, keyword research, and reporting.

Without having to hire right away, you can take on more clients if you can outsource a significant portion of your SEO strategy. In-person meetings and phone calls with the final client or the agency are always welcome.

Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed with our SEO firm, we will begin our onboarding process. Our onboarding process kicks off the entire campaign. From here, we will brief you on your website's technical, on-page, and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SEO strategy's performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a strategy.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now our team will have spent a considerable amount of time familiarising themselves with your industry and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We expect all four clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

5

Technical SEO Sprint

During the niche analysis and early link building stages, our technical SEO team will be in the background working their magic. We run benchmark all of your client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point you will begin to see movement in the SERPs and will have a good idea of how we work and operate. All of the systems we have put in place for your business to date are all designed to scale up nicely. At this stage it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO has a lot of expertise. All the current best practices are known to our SEO experts. Some of the world’s fastest-growing businesses in fiercely competitive industries have partnered with A1 SEO. We have industry-leading expertise, meticulous planning, and a strong work ethic. This enables us to increase traffic and have a significant impact on the money coming into your company. Our expertise is increasing traffic, leads, revenue, and keyword rankings. Our process-based SEO tactics consistently produce measurable ROI.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Pooja Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
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Slobodan Lazic (Laza)

Technical SEO Manager
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hello there! I’m Graham Grieve, the principal SEO expert at A1 SEO. The SEO experts at A1 SEO specialize only in SEO. That indicates that your website’s ranking is the sole focus of your budget. Websites in some of the most competitive niches have been ranked by A1 SEO. Our campaigns are open, and our SEO instruction is simple. Call me if you have any questions so we can improve the search engine positioning of your website.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including your law firm company's industry and keyword competition. SEO takes time and should yield results in 6–12 months. Results are traffic and lead or conversion increases. Any business investing in legal SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher in a quick Google search.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a law firm website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

WHAT DOES A LAW FIRM SEARCH ENGINE OPTIMISATION (SEO) SPECIALIST DO?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly by SEO companies, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO Specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company.

A law firm SEO Specialist can do wonders for a law firm business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services for law firms, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting, and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens for most law firms when your annual SEO costs are more than £70,000.

Using a third-party SEO agency has a lot of benefits, like having a team of experts who are up-to-date on digital marketing and the latest trends and developments in search engine optimisation instead of just one person trying to keep up with everything. Also, one person in-house might get called into meetings, can call in sick, and needs at least a month off every year.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in law firm SEO training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and, most importantly, you can trust us as an SEO agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the Search Engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services for law firms. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. The registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" for law firms and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts – we are that confident in our abilities.