Graham Grieve of A1 SEO

A1 SEO - A Leading Financial Services SEO Agency

If you're looking for an SEO agency that can help you grow your business, look no further than A1 SEO. We've helped businesses grow from £200k in weekly sales on new eCommerce sites in less than half a year to generating £1.5m in leads for leading financial firms in less than six months. We know SEO for financial services to help financial service providers grow their business, and we've got you covered with every single one of our SEO strategies.

OVERVIEW

Search engine optimisation (SEO) is all about making sure your website’s technical setup, content, and link popularity are all up to snuff so that search engines can rank your web pages higher. Search engines suggest that you use SEO strategies that make it easier for people to find what they’re looking for and improve your page ranking by giving them relevant, high-quality content.

This could mean using keywords in your title, meta description, and headline (H1), using descriptive URLs with key search terms identified through in-depth keyword research instead of strings of numbers, or using schema markup to define what your page is about, among other SEO tips.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF FINANCIAL SERVICES SEO

Imagine being able to locate customers in your market and target audience who are at a point in their buying journey where they are either ready to purchase or enquire about your wealth management or financial services. This is where SEO comes into play. Search engine marketing necessitates that searchers are already familiar with the financial services you offer. The ability to capitalise on this source of high-quality traffic is limitless.

Search engine optimisation places your brand and site in front of potential customers searching for businesses such as yours at a time when they are most likely to make a purchase.

FINANCIAL SERVICES SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Make your financial advisor website more visible online
  • Generate more leads, sales, and organic traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your target audience
  • Control a significant part customer buying journey
  • Target customers outwith your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Adam Shepherd - Reviews & Community Editor

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.

Adam Shepherd
Reviews & Community Editor - IT Pro
Cleo Hartness - Digital Marketing Executive

A1 SEO are skilled and professional at what they do. I have worked closely with Graham and the team to ensure our website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!

Cleo Hartness
Digital Marketing Executive - Cyber Essentials
Gareth Downie - Director

We have seen unbelievable growth year on year since working with Graham and the A1 SEO team. The initial process was simple and the guys worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.

Gareth Downie
Director - West Coast Foods

SERVICES

Outreach & Linkbuilding

The number of domains linking to your site is often referred to as one of the most important ranking factors, if not the most important one. We at A1 SEO have built a huge network of legitimate sites that we may reach out to for link-building purposes.

If your direct industry competitors (identified through competitor analysis) have a high rank on SERPs (search engine results pages), then they will be building valuable backlinks at a rapid rate. But building links is a lot of work. Leave the link building to A1 SEO; this is what we do best.
Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

Local SEO provides an opportunity to draw in customers who are searching for products and services in their local area. It focuses on two types of searches: local search and location-specific local keywords.

When it comes to ranking a local website for a financial services company, A1 SEO has a process that has been developed over the past decade. There is no SEO magic involved – just a set of simple tasks to be followed correctly. When followed properly, this process can help improve your website's ranking on local map packs and on keyword-based search engines.
What Is Involved
Local Keyword Discovery
Local Signal Development
On Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO (also known as on-site SEO) refers to the elements that make up a web page. Most of the time, you're in complete control of these elements and can change them right away. Allowing Google and other search engines to spend more time on on-page optimisation helps them determine the relevance of your related pages and links your content to the relevant keywords that users search for.

How We Deliver
Semantic Entity Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

A1 SEO offers a free SEO audit that is tailored to the specific needs of each website. Over the past five years, we have conducted audits on hundreds of websites and have identified the primary issues that need to be addressed about a particular site's SEO.

Our SEO audit process involves examining the technical aspects of the website, like the site speed and broken internal links, as well as the on-page and off-page elements of the website (link building).

We use a variety of tools to assess the overall state of the website. If you are looking to gain insight into your website's ranking with Google and receive actionable recommendations on how to improve your website's search ranking, an SEO audit by A1 SEO is the ideal way to begin.
What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Although they may lack experience in SEO for financial services, your staff has the capabilities to improve your site's performance and get it to the top of search engine results pages.

Strategic guidance can help your in-house team accomplish a lot, but it's expensive to hire professional SEO specialists.

A1 SEO is aware that many big businesses want to develop the skills of their workers and only hire outside firms for strategic planning. Some of the biggest in-house marketing teams in the world, including FMCG, B2B, and B2C teams, have been trained by us.
Our Approach
In Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

When it comes to technical SEO, it's all about making sure your site is optimised for search engines. It's about making sure your website is as Google-friendly as possible. On-site SEO for financial services is the foundation for building valuable external links and content marketing.

Sites that provide more information to Google are ranked higher. It's like handing your professor, who speaks English, a 10,000-word dissertation in Spanish. Good content is useless if the examiner cannot read it.

Technical SEO delivers because it depends on how fast A1 SEO can get started on your website.

It gives us full control, and link-building campaigns give you immediate results. It takes time for Google to re-evaluate the quality of your site, but you should start to see an improvement in your rankings and search results after a while.
Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

Some of the biggest digital marketing companies in the UK entrust their SEO strategies to A1 SEO.

Staffing, onboarding, and account maintenance for clients can be challenging, as we are aware. With the help of A1 SEO's short-, mid-, and long-term options, pressure is taken off you when it comes to new client wins.

Our white-label SEO services prioritise link development. The majority of agencies lack the time and knowledge to do it.

We offer technical SEO, on-page SEO, keyword research, and reporting for financial services institutions without their own team to focus on search engine optimisation or those going through staff changes. If you can outsource a significant portion of your SEO strategy, you can accept more clients without making hasty hiring decisions. The final client or the agency can reach us at any time for phone calls or in-person meetings.
Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire SEO campaign. From here, we will brief you on your website's technical, on-page, and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your strategy's SEO performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together an SEO strategy.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking toward increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the financial services industry and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor a financial services SEO strategy further to meet your goals. We expect all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your segment of the finance industry. From here, we will create a master database containing each page of your financial services website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level SEO strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

5

Technical SEO Sprint

During the niche analysis and early link-building stages, our technical SEO team will be in the background working their magic. We run a benchmark on all of our clients' websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see SEO success, such as movement in the SERPs (search engine result pages), and will have a good idea of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing newly-developed quality content (such as in-depth educational content), optimising older pieces, building links, and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO has a wealth of experience in SEO for financial services. Our internal team of experts are well-versed in the latest SEO best practices. We have had the privilege of working with some of the most rapidly expanding businesses in highly competitive industries. Our meticulous planning, hard work, and expert knowledge of the finance sector enable us to increase organic traffic and significantly influence your revenue stream as a financial services provider. Our speciality lies in optimising keyword rankings, driving traffic, generating leads, and increasing revenue. Our process-driven SEO efforts consistently yield a measurable return on investment.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Julieto Buquia

Technical SEO Executive
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Karina Gondola

SEO Content assistant
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Milos Vasic

Technical SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
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Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hi, I am Graham Grieve, the leading SEO expert at A1 SEO. Our team of SEO specialists provides only search engine optimisation. This means that 100% of your budget is devoted to the ranking of your website. In extremely competitive industries, A1 SEO has collaborated with some of the fastest-growing businesses in the world, including ranking financial services websites highly. Our SEO campaigns are transparent, and our training on SEO practices is simple. Please call me if you have any questions about how we can increase the ranking of your site.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including the industry your financial services company operates in and keyword competition. SEO takes time. SEO efforts should yield improved ranking in search results and SEO success in 6–12 months. The results you can expect to get are an improvement in web traffic and an increase in on-site conversions or leads. Any business investing in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One SEO strategy is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search rankings through changes made on the company-focused pages itself. Measures to enhance the meta description and create engaging meta titles are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company.

An SEO specialist can do wonders for financial services companies by increasing their website rankings online through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives (like video marketing) or improve the management of social media platforms in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting, and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party financial SEO agency has a lot of benefits, like having a team of experts who are up-to-date on digital marketing and the latest financial SEO trends and developments in search technology instead of just one person trying to keep up with everything. Also, having one person means they might get called into meetings, can call in sick, and need at least a month off every year.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in development and training on how to implement a successful financial SEO strategy, you get better employees who bring more value to your own site and core financial services business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an agency that provides financial services SEO. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers in the financial services sector is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best financial services content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to increase the SEO rank of your financial services firm website.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search algorithms always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing businesses, depending on their needs and unique SEO challenges. Get a quote from us and a free review of your financial services website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts. We are that confident in our ability to provide top-quality SEO services to financial services providers.