Graham Grieve of A1 SEO

A1 SEO - A Leading Solicitor SEO Agency

A1 SEO is a reputable SEO company. From bringing new eCommerce websites to £200,000 in weekly sales in less than six months to generating a £1.5 million increase in leads for financial firms, we know how to produce significant outcomes. All of our strategies are designed to stimulate online visibility for your law firm.


SEO, or Search Engine Optimisation, is the process of optimising a law firm’s website’s technical configuration, content relevance, and link prominence so that search engines rank its pages higher.

Search engines suggest SEO strategies that make it easier for users to find what they’re looking for and improve a page’s ranking by putting relevant content on it. This includes, among other SEO best practices, the use of relevant keywords in titles, meta descriptions, and headlines (H1), descriptive URLs with target keywords rather than sequences of numbers, and schema markup to define the page’s content.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits



Imagine being able to find consumers who are in your market and at a stage of the purchasing cycle where they are ready to buy into your legal services or make an enquiry. This is the strength of SEO. Search engine marketing requires that searchers are already familiar with your service. There is no limit to the potential of delving into this source of quality traffic.

SEO (search engine optimisation) places your brand and website in front of people who are actively searching for businesses similar to yours at the point when they are most likely to convert.


  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the new clients’ buyer journey
  • Target customers outwith your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


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Mark Simpson

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

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Jonny Livingston

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

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Raheela Mohammed

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that


Outreach & Linkbuilding

An important ranking factor frequently cited is the number of high-quality domains that link to your website. At A1 SEO, we have cultivated a vast network of legitimate websites that we can contact for reputable link development.

If other law firms (your competitors) are ranked highly by search engines, they will be building links on a large scale. However, making connections takes effort. As we are experts in link development and SEO services, let A1 SEO manage your SEO efforts.

Our Links
Guest Posts
Links Audit
Custom Outreach

Local SEO

Local SEO allows you to attract potential clients who are searching for local legal services. Local SEO focuses on two categories of searches: local searches and location-based keywords.

Local search engine optimisation is straightforward. A1 SEO follows a procedure that has been refined over the past decade. Here, there is no SEO black magic; only straightforward duties. This procedure, when followed correctly, will increase your website's search rankings in the local map pack (like on Google Maps) and for location-based keywords that will attract a local audience that's interested in what you have to offer.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO services focus on a page's constituent elements. In the majority of instances, you have direct control over these elements, and they can be modified immediately.

Giving on-page SEO the attention it deserves helps Google designate your pages' relevance and associate your content with keywords that Google users search for.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

At A1 SEO, we perform SEO audits to the letter. We have audited hundreds of websites over the past five years and identified the primary actionable sticking points in each one.

Using a variety of tools, we analyse the technical, on-page, and off-page (link development) aspects of your website to determine its overall health.

A1 SEO's audit is the ideal starting point if you want to know where your website stands with Google and receive actionable advice on how to improve its search engine results and rankings.

What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your staff can enhance the search performance of your website, but they lack experience. Strategic direction is a field in which your internal team excels, but employing a law firm SEO expert is costly.

A1 SEO is aware that many large companies want to develop the skills of their employees and rely solely on external firms for strategic planning. We have trained some of the largest internal marketing teams in the world, including FMCG, B2B, and B2C teams.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO (including on-page SEO) is a prerequisite for scaling link building and content marketing. Technical SEO analyses a site for search engines. It is important to create a Google-friendly website.

Sites that provide Google with more relevant, valuable information about themselves rank higher. It is equivalent to handing your professor who speaks English a 10,000-word Spanish dissertation. If the examiner cannot understand it, the content is meaningless.

Effective technical SEO is contingent upon how rapidly A1 SEO can begin working on your website.

Technical SEO provides us with total control. The results of link building campaigns are immediate. Google takes time to reevaluate the quality of your website, but you should see an increase in your SEO ranking once the work is complete.

Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO administers the SEO strategies of a number of the UK's largest digital marketing agencies. We recognise that client personnel, onboarding, and account management can be challenging. A1 SEO's short-, medium-, and long-term options relieve the strain on the new client.

Our white-label SEO services emphasise link development. Most organisations lack the time and expertise to perform this task. We offer technical SEO, on-site SEO, keyword research, and reporting for agencies that do not have their own SEO team or are undergoing personnel changes.

If you can outsource a significant portion of your SEO strategy, you can accept more clients without having to rush to employ new staff. We are always available for phone calls and in-person meetings with the agency or final client.

Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Once your contract is signed, our onboarding process kicks off the entire SEO campaign. From here, we will brief on your website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of the performance of your SEO strategy. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a strategy as part of your law firm's SEO campaign.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your industry. We will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We encourage all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.


Niche Analysis

Now we're cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of law firm SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing all the web pages of your law firm's site and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for old and new pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day five!


Technical SEO Sprint

During the niche analysis and early link development stages, our technical SEO team will be in the background working their magic. We run benchmark all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.


SEO Scale Up

The previous steps in our SEO process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs (search engine results pages) and will have a good idea of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.



The professionals at A1 SEO have several years of industry experience. Our SEO specialists are familiar with current best practices. A1 SEO has collaborated with some of the world’s most rapidly expanding businesses in highly competitive industries. We meticulously plan, work diligently, and possess industry-leading expertise. This helps us drive more organic traffic and profoundly impacts the revenue flowing through your legal firm. We specialise in increasing keyword rankings, traffic, prospects, and revenue. Our process-based SEO strategies consistently generate a measurable return on investment.



Aislinn Corbet

SEO Account Manager

Aldin Merovci

Technical SEO Specialist
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Anima McBrown

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Aryan Magandia

SEO Linkbuilder

Avegail Serote-Dayuja

SEO Content Assistant

Bela Pechau

SEO Copywriter

Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Caitlin de Villiers

SEO Copywriter

Conlan Boniface

SEO Consultant

Craig Rae

Digital PR Specialist

Dean Crafford

Digital Marketing Specialist

Erin Steenhoff

SEO Copywriter

Gabrielle van Hinsbergen

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jamie Conway

SEO Copywriter

Jayson de Guzman

Outreach Lead

Jelsey Sanchez

Outreach Specialist

Jodie Lawrence

SEO Copywriter

Julieto Buquia

Technical SEO Executive

Karina Gondola

SEO Content assistant

Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Milos Vasic

Technical SEO Executive

Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant

Mike Gil

Technical SEO Executive

Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Petar Balovic

Technical SEO Specialist

Poojsa Silal

SEO Copywriter

Sanjay Khemlani

Junior Developer

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter

Simoné Visser

Stephan Hansen

Stephan Hansen

SEO Consultant

Tali Rosen

Senior Outreach Copywriter

Tayla Murray

SEO Copywriter

Tep Jovellano

SEO Executive

Tyhlor Talliard

Outreach Copywriter

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant


Hello there, I am Graham Grieve, the chief SEO consultant for A1 SEO. The SEO pros at A1 SEO only provide SEO services. That means that the entirety of the budget you spend at our SEO firm goes directly towards boosting your law firm’s online search rankings. A1 SEO has ranked websites in some of the most competitive niches. Our SEO training is straightforward, and our campaigns are open. Please contact me if you have any queries, and together we can improve your law firm’s website search engine rankings.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


How long does SEO take to work?

This depends on many factors, including the segment of the legal industry your law firm operates in and keyword competition. SEO takes time but should generally yield results in 6–12 months. Results include more traffic to your law firm's website and increases in leads or conversions. Any law firm investing in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more high-quality backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-site SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for law firms.

An SEO specialist can do wonders for a business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services for law firms and solicitors, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead generation businesses in various sectors.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party lawyer SEO agency has a lot of benefits, like having access to a team of SEO experts who are up-to-date on how to successfully implement digital marketing efforts and the latest trends and developments in search technology, instead of just one person trying to keep up with everything. With one in-house SEO specialist, you'll have to account for meetings, sick days, and annual leave that may render you without an SEO at crucial times.

With A1 SEO, you get a group of SEO experts, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as a lawyer SEO agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the SEO success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions, whether about legal services or any other concerns. They type them into search engines and hope to find what they are looking for. That can only happen if search engine results pages show the right answer. We help you come up with the best answers to rank for popular search queries related to your field.

The best content strategies are those that focus on getting you seen in the searches and local directories that bring the best potential clients to your website. It's not about being the most popular law firm or following the latest trend. Instead, it's about being relevant, easy to reach, and there when potential clients need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your law firm website to rank in search results.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link development, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies that provide SEO for law firms think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it. We only use trusted and legal SEO tactics to help rank your website.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer SEO for solicitors and law firms in a range of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your law firm's website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO services.

How long are your contracts?

We offer monthly rolling contracts with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts. We are that confident in our ability to provide top-quality SEO services for lawyers and legal firms that will ensure online growth.