Graham Grieve of A1 SEO

A1 SEO - A Leading SaaS SEO Agency

A1 SEO is one of the top SaaS SEO agencies with a proven track record in enhancing search engine performance. From creating a £1.5m boost in leads for financial firms to bringing new eCommerce websites up to £200K in weekly revenues in under 6 months, we know how to produce significant results. Our entire SaaS SEO strategy is designed to support your growth.

OVERVIEW

SEO or search engine optimisation is the practice of adjusting a website’s technical settings, content relevancy, and link popularity in order to improve organic traffic and increase search engine rankings for its pages.

Search engines promote SaaS SEO tactics that raise page ranking and user search experience by offering pertinent information. This involves, among other SEO best practices, the use of relevant keywords in page titles, meta descriptions, and headlines (H1), descriptive URLs with keywords instead of strings of numbers, and schema markup to specify the content of the page.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF SaaS SEO

Imagine having the ability to identify SaaS clients in your market who are willing and ready to make a purchase or a request for information. That is the power of SaaS SEO. Search engine marketing is inherently predicated on users having prior knowledge of your services. The potential for utilising this high-quality traffic source is limitless.

When customers are searching for B2B SaaS companies like yours, SEO (search engine optimisation) puts your brand and website in front of them at the top of search results at the precise time that they are most likely to invest in a SaaS service, thus improving your conversion rate optimisation.

SaaS SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Increase your online visibility with your target audience
  • Generate more organic traffic, leads and sales through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your target audience
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Play Video

Mark Simpson

myhotelbreak.com

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

Play Video

Jonny Livingston

gardenersdream.co.uk

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

Play Video

Raheela Mohammed

discountpetsupplies.co.uk

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”

SERVICES

Outreach & Linkbuilding

The number of websites linking to your website is frequently mentioned as one of, if not THE most crucial ranking criteria. A1 SEO has built up a sizable network of trustworthy websites that we may reach out to for link building.

If your competitors (other SaaS companies) are ranked highly by search engines, they will be building links on a large scale. However, making connections takes effort. As we are experts in providing and managing link-building services, let A1 SEO manage your marketing efforts.
Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

Using local SEO you can attract clients that are looking for products and services in your area. Two search types—local searches and location-based keywords—are the focus of local SEO.

A local website can easily be ranked. We at A1 SEO adhere to a procedure that has been improved over the previous ten years. There are only simple tasks involved in this SEO black magic. When properly carried out, this method will improve your website's ranks on location-based search terms and in the local map pack.

What Is Involved
Local Keyword Discovery
Local Signal Development
On Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

The elements of a web page are referred to as on-page SEO. Most of the time, you have direct influence over these factors, and you can change them right away.

By giving on-page SaaS SEO the attention it requires, Google can better determine the relevancy of your pages and, do content optimisation and connect that quality content to popular search terms.
How We Deliver
Semantic Entity Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

At A1 SEO, we know everything about how to perform a successful SEO audit. We have evaluated hundreds of websites over the past five years and have determined the key, fixable sticking spots in each and every one of them.

We use a variety of methods to assess technical, on-page, and off-page (link-building) components in order to assess the overall health of your website.

An audit from A1 SEO is the ideal place to start if you want to know where your website stands with Google and get practical suggestions on how to improve its organic search engine rankings.
What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Although they lack experience, your team has the ability to improve your SEO efforts and website search performance. Strategic guidance can help your in-house team accomplish a lot, but hiring an SEO expert is pricey.

A1 SEO is aware that many big SaaS businesses prefer to develop the talents of their workers and only hire outside organisations for strategic planning. Some of the biggest in-house marketing teams in the world, including FMCG, B2B, and B2C teams, have been trained by us.
Our Approach
In Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO is the process of analysing a website for the purpose of optimising it for search engines. The goal is to make the website as friendly to search engines as possible. The cornerstone for scaling link-building and content marketing strategies is technical SEO (including on-page SaaS SEO).

Sites that provide more relevant information to Google are ranked higher. It's like handing your English-speaking professor a 10,000-word dissertation in Spanish. Good material is useless if the examiner cannot read it.

Performing technical SEO services is effective. The speed at which A1 SEO can begin working on your website will affect technical SEO.

With technical SEO, we have total control. An SEO campaign for link building produces instant results. Google takes some time to evaluate your site again, but once the work is done, you should see an improvement in rankings.
Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

Some of the biggest digital marketing companies in the UK have put their trust in A1 SEO to manage their SEO campaigns. We are aware that hiring, onboarding, account maintenance for clients, and managing marketing efforts can be challenging. A1 SEO's short-, mid- and long-term strategies ease the burden on a new client who succeeds in this.

Link building is the main focus of our white-label SaaS SEO services. Other SEO agencies lack the time and knowledge necessary to do it. For companies without their own team or those going through personnel changes, our marketing agency offers technical SEO, on-page SaaS SEO, keyword research (such as keyword gap analysis), and reporting.

If you are able to outsource a significant portion of your SaaS SEO strategies, you can expand your client base without having to rush to hire new staff. We are available for telephone and face-to-face meetings with the final client or agency.
Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your SaaS SEO contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire campaign. From here, we will brief you on your website's on-page, off-page and technical SEO audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SaaS SEO strategy performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together an SEO strategy.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your industry and will reach out to arrange a deep dive call to go through our proposed SaaS SEO strategy and gain feedback to allow us to tailor this SEO strategy further to meet your goals for search rankings. We expect all our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO industry experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way, getting you the best possible sales and marketing ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

 

5

Technical SEO Sprint

During the niche analysis and early link building stages, our technical SEO team will be in the background working their magic. We run benchmark all of your client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs (search engine results pages) and will have a good idea of how we work and operate. All of the systems we have put in place for your SaaS business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new high quality content and optimising older pieces of content, building links, and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO is an SEO agency with an abundance of industry knowledge. Our SEO specialists are familiar with all current best practices. In extremely competitive industries, A1 SEO has collaborated with some of the fastest-growing businesses in the globe. We are very skilled, meticulous in our planning, and diligent. This enables us to funnel more traffic to your SaaS website and significantly affects the amount of money that flows through your SaaS company. Our expertise is increasing keyword rankings, organic traffic, leads, and money. Our marketing agency uses methodical SEO techniques that consistently produce quantifiable returns on investment.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Anima McBrown

Proofreader/Editor
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Allen Bonagua

Technical SEO Executive
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Ayesha Parker

SEO Copywriter
Brittany

Brittany Anderson

Sr. SEO Content Strategist
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Bronwyn Kruger

Proofreader/Editor
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Erin Steenhoff

Outreach Copywriter
Graham

Graham Grieve

SEO Consultant
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Jade van der Merwe

SEO Content Assistant
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Jana Stevens

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jodie Lawrence

SEO Copywriter
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Jonathan Motlhako

Off Page Strategist
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Karina Gondola

SEO Content assistant
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Kim Weidemann

Outreach Copywriter
Meet the Team - Placeholder

Maecie Camata

SEO Executive
Mike

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Pooja Silal

SEO Content Operations
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Sebastien du Toit

SEO Content Assistant
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Simoné Visser

SEO Content Team Lead
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Slobodan Lazic (Laza)

Technical SEO Manager
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Tali Rosen

Sr. Outreach Copywriter
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Tyhlor Talliard

SEO Copywriter

SPEAK TO AN EXPERT

Hello there, I’m Graham Grieve! I am the principal SEO expert at A1 SEO. The professionals at A1 SEO specialise only in SEO. That indicates that your website’s rating is the exclusive focus of your money. Websites in some of the most competitive niches have been ranked by A1 SEO. Our campaigns are open, and our SEO instruction is simple. Call me if you have any questions so we can improve the search engine positioning of your website.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including your SaaS company industry and keyword competition. SEO takes time and should yield results in 6–12 months. The results you can expect are increases in qualified leads or conversions and more organic traffic. Any SaaS business investing in SaaS SEO services should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One SEO strategy is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by a specialist from a SaaS SEO agency to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase organic traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for your B2B SaaS company.

Getting insight and guidance from SaaS SEO experts can do wonders for a business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives, develop a fresh SaaS marketing strategy or improve the management of social media accounts in an effort to increase user engagement and website traffic from your target audience.

WHAT SAAS SEO SERVICES DOES A1 SEO OFFER?

A1 SEO offers scalable SEO services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party SaaS SEO agency has a lot of benefits, like having a team of experts who are up-to-date on digital marketing and the latest trends and developments in search technology instead of just one person trying to keep up with everything. Also, one person in the house gets called into meetings, can call in sick, and needs at least a month off every year.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training and web development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house and other SaaS SEO agencies, and most importantly, you can trust us as a dedicated SaaS SEO agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

WHY IS IT SO IMPORTANT FOR SAAS SEO TO HAVE A CONTENT STRATEGY?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing strategy, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some SaaS SEO companies think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

HOW MUCH DO YOU CHARGE FOR YOUR SAAS SEO SERVICES?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing SaaS businesses, depending on their needs. Get a quote from us and a free review of your website by contacting our SaaS SEO agency directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run SaaS SEO agency.  We are a limited company. Registration number is SC699214.

WHY SHOULD I WORK WITH A SAAS SEO AGENCY LIKE A1 SEO INSTEAD OF AN AGENCY THAT DOES EVERYTHING?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts. We are confident in our abilities to offer an effective SEO strategy that helps SaaS companies increase their search volume and rank their Google business profile higher in search results.