Graham Grieve of A1 SEO

A1 SEO - A Leading Franchise SEO Agency

A1 SEO is a reputable franchise SEO company that delivers results. From bringing new eCommerce websites to £200,000 in weekly sales in less than six months to generating a £1.5 million increase in leads for financial firms, we know how to produce significant outcomes. All of our franchise SEO strategies are designed to foster your expansion.

OVERVIEW

SEO, or search engine optimisation, is the process of optimising a franchise website’s technical configuration, content relevance, and link popularity so that search engines rank its pages higher.

Search engines promote franchise SEO strategies that raise page ranking and user search experience by offering pertinent information. The use of appropriate phrases in titles, meta descriptions, and headlines (H1), as well as the use of keyword-rich descriptive URLs instead of numerical ones and the inclusion of schema markup to specify the content of the page, are just a few examples of the best franchise SEO practices.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF FRANCHISE SEO

Imagine being able to locate customers in your market who are in a stage of the buying cycle where they are eager to purchase or inquire. This is the power of SEO. Search engine marketing is inherently predicated on users having prior knowledge of your franchise. The potential for utilising this high-quality organic traffic source is limitless.

Search engine optimisation places your brand and website in front of people who are actively searching (whether that is through voice search or type-to-search) for local businesses or a local franchise similar to yours at the point when they are most likely to convert.

FRANCHISE SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Increase your franchise website’s online visibility
  • Generate more leads, sales and organic traffic through your franchise website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your local franchise market
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Play Video

Mark Simpson

myhotelbreak.com

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

Play Video

Jonny Livingston

gardenersdream.co.uk

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

Play Video

Raheela Mohammed

discountpetsupplies.co.uk

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that

SERVICES

Outreach & Linkbuilding

The number of domains that link to your website is cited as one of the most influential ranking factors. At A1 SEO, we have cultivated a vast network of legitimate websites that we can contact for link building.

If your competitors have a high search engine ranking, they will be aggressively building links. However, making connections is difficult. Allow A1 SEO to manage your link-building initiatives; this is our SEO specialist's area of expertise.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

Local SEO makes it possible for you to attract customers who are searching for local services and franchise locations. Local SEO focuses on two categories of searches: local searches and location-based keywords.

Local search engine optimisation is straightforward, and it is easy to rank a local business. A1 SEO follows a procedure that has been refined over the past decade. Here, there is no SEO black magic, only straightforward duties. This procedure, when followed correctly, will increase your franchise locations' rankings and local visibility in the map pack (such as on Google Maps) and for location-based keywords. In turn, it will increase the organic visibility of any given franchise location and provide professional business listings for multiple locations via Google My Business.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO refers to a web page's elements. In most cases, you have direct control over these elements, and they can be changed instantaneously. Thus, you can have an immediate impact on on-page optimisation.

Giving an on-page SEO strategy the time it deserves to be implemented facilitates Google in assigning relevance to your pages and associates your landing page content with keywords that Google users look up.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

We have franchise SEO audits down to a science at A1 SEO. In the past five years, we have audited hundreds of websites and identified the primary actionable sticking points in each one, such as slow site speed.

Using a variety of tools, we evaluate the overall health of your franchise business website by analysing its technical, on-page, and off-page elements.

A1 SEO's audit is the ideal starting point if you want to know where your website and business listing stand with Google and receive actionable franchise SEO-specific recommendations for improving your search engine ranking.

What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your team is capable of enhancing your website's search performance, but they may lack experience in SEO, specifically SEO for franchises. Also, strategic direction is likely where your in-house team excels, and the cost of employing an SEO specialist in your own business is prohibitive.

A1 SEO is aware that many large organisations want to improve their employees' skills and rely solely on outside firms for strategic planning. We have trained some of the largest in-house marketing teams and their marketing managers across the globe, including FMCG, B2B, and B2C teams.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical franchise SEO services look at how a website is set up for search engines to create a Google-friendly website. The cornerstone for scaling link-building and content marketing is technical SEO.

Sites that provide more information to Google are ranked higher. It's like handing your professor, who speaks English, a 10,000-word dissertation in Spanish. Good material is useless if the examiner cannot read it.

Technical franchise SEO is effective. The speed at which A1 SEO can begin working on your website and SEO campaign will affect the success of technical SEO.

With technical SEO for franchises, we have total control. A link-building SEO campaign produces instant search results. Google takes some time to evaluate your site again, but once the process is done, you should see an improvement in rankings.

Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO manages the SEO strategies of a number of the UK's largest digital marketing agencies. We understand that client staffing, onboarding, and account maintenance can be problematic. A1 SEO's short-term, intermediate-term, and long-term marketing services relieve client pressure.

Our white-label SEO services prioritise link construction. The majority of franchise businesses lack the necessary time and access to franchise marketing experts. We provide technical SEO, on-page SEO, keyword research, and reporting for agencies without franchise owners needing an experienced in-house team that can handle franchise SEO strategies or having to focus on undergoing personnel changes.

If you are able to outsource a substantial portion of your franchise SEO strategy and the management of your digital platforms, you can take on more clients without making hasty hiring decisions. The final client or the agency can reach us at any time for phone conversations or in-person meetings.

Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire campaign and franchise marketing strategy. From here, we will brief you on your website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of the performance of your franchise SEO strategy. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a franchise SEO strategy that's unique to your business.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings and business growth online. By now, our franchise marketing team will have spent a considerable amount of time familiarising themselves with industry trends for your particular segment of the market and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your goals and ensure we're on the same page at all times. We expect all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of franchise SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

5

Technical SEO Sprint

During the niche analysis and early link-building stages, our technical SEO team will be in the background working their magic. We run benchmarks on all our clients' websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs and will have a good idea of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO is a franchise SEO company that offers a great deal of industry experience. Our franchise SEO experts are familiar with current best practices. We are meticulous in our planning, diligent in our labour, and have a team of franchise marketing experts. This helps us increase organic search traffic and has a substantial effect on your business’s revenue. Our area of expertise is boosting keyword rankings, organic traffic, leads, and revenue. Our process-based SEO and franchise marketing strategy has proven to generate a measurable ROI.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Julieto Buquia

Technical SEO Executive
fileid-10797-100134-1711458787-staff-image-a-v7

Karina Gondola

SEO Content assistant
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
fileid-10641-100134-1710346737-staff-image-a-v5

Milos Vasic

Technical SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hello there, I am Graham Grieve, the chief SEO consultant for A1 SEO. The SEO experts at A1 SEO specialise only in SEO. That means that the entirety of your franchise SEO budget goes directly towards boosting your search rankings. Business websites in some of the most competitive niches have been ranked by A1 SEO. Our campaigns are open, and our SEO instruction is simple. Call me if you have any questions so we can improve your keyword rankings and search rankings on web directories.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including your franchise business industry and keyword competition. SEO takes time and should yield results in 6–12 months. Results are increases in organic search traffic and a rise in leads or conversions. All franchise businesses investing in SEO should expect to see progress within this timeframe, even if you haven't reached your business goals.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and awareness of your brand online, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for franchise businesses.

An SEO specialist can do wonders for a franchise business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics and Google My Business. Some may also collaborate with other members of a franchise marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

WHAT SEO SERVICES DOES A1 SEO OFFER?

A1 SEO offers scalable franchise SEO services, focusing on link building, content optimisation, technical SEO, local SEO services, SEO consulting and training on performing optimal SEO services.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of SEO services we provide are in eCommerce, where businesses are selling directly through a website. However, our franchise SEO company has helped build dozens of high 6 and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party franchise SEO agency has a lot of benefits, like having a team of experts who are up-to-date on developing and implementing the best franchise SEO tactics and the latest trends and developments in search technology instead of just one person trying to keep up with everything. Also, one person in the company might get called into meetings, can call in sick, and need at least a month off every year.

With A1 SEO, you get a group of people to handle your franchise SEO services, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your franchise business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as a franchise SEO company. Trust, Loyalty, and Collaboration (TLC) are the core of any SEO campaign we implement and drive, and the success of our franchise clients is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content marketing strategy is one that focuses on increasing your search and online visibility so that more customers come to your franchise website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when qualified customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When we build a digital marketing strategy, do search engine optimisation, create content, improve your online presence and provide reputation and affiliate marketing services, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of franchise SEO services. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts as we are that confident in our abilities.