Graham Grieve of A1 SEO

A1 SEO - A Leading Manufacturing SEO Agency

If you're looking for an SEO agency that can help you grow your manufacturing business, look no further than A1 SEO. We've helped many businesses grow, from generating £200k in weekly sales on new eCommerce sites in less than half a year to generating £1.5m in qualified leads for leading financial firms in less than six months. We know what it takes to grow your business, and we've got you covered with our search engine marketing efforts.

OVERVIEW

Search engine optimisation (SEO) is the process of improving a website’s technical configuration, content relevancy, and link popularity to help search engines rank your pages higher.

Search engines suggest the use of SEO strategies that aim to improve user search experience (UX) and page ranking by delivering relevant content. Good SEO practices include using relevant keywords in titles, meta descriptions, and headlines (H1), descriptive URLs with popular search terms instead of strings of numbers, and schema markup to define your page’s content.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF MANUFACTURING SEO

Search engine optimisation (SEO) allows you to identify potential customers in your market who are at a point in their buying journey where they are either ready to purchase or enquire about your product or service. By its very nature, SEO necessitates that searchers are already familiar with the product or service you offer. For manufacturing companies, SEO holds a lot of potential for leveraging this source of high-quality traffic to increase online visibility and gain more leads.

By optimising your website and brand, SEO puts your business and brand in front of your target audience and potential customers searching for businesses similar to yours at a time when they are most likely to make a purchase.

MANUFACTURING SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more qualified leads and sales, and send more website visitors traffic to your manufacturing business website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers outwith your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Play Video

Mark Simpson

myhotelbreak.com

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

Play Video

Jonny Livingston

gardenersdream.co.uk

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

Play Video

Raheela Mohammed

discountpetsupplies.co.uk

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that

SERVICES

Outreach & Linkbuilding

The number of domains linking to a website is often referred to as one of the most important ranking factors, if not the most important one. A1 SEO has created a large network of reputable websites that we may contact to build more quality backlinks to your manufacturing website.

If other manufacturing companies (i.e. your competitors) have a high ranking in search results, they are likely to be building external and internal links at a rapid rate. However, building links is a laborious process. Allow A1 SEO to take care of your link building needs; this is what we do best.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

If you want to get customers who are interested in what's right around the corner, local SEO is the way to go. It focuses on two types of searches - local searches and location-based keywords.

It's easy to rank a local website. At A1 SEO, we've been refining the process for the last 10 years, so there's no SEO magic involved - just simple tasks. If done right, Local SEO can get your website to the top of the local map pack, and you'll even be able to rank for location-based keywords too.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

The term “on-page SEO” refers to the elements that make up a page. Most of the time, you're in complete control of these elements and can change them right away.

Spending sufficient time on on-page optimisation helps search engines determine the relevance of your pages and links your on-page content to the keywords that Google users search for.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

If you're looking to get a better understanding of where your website is in terms of search rankings, A1 SEO has got you covered. We've done SEO audits on hundreds of websites over the last five years, and we've found the main issues that need to be addressed in each.

Our SEO audits look at all aspects of your website, from technical to on-page and off-page link building.

We use a few different tools to figure out where you stand with Google and provide actionable tips on how to get your website to rank higher.

What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your personnel can enhance the online visibility of your website in search engine results, but they may be inexperienced. With strategic direction, your team is able to achieve a lot. However, it is costly to hire an SEO specialist.

A1 SEO is aware of the fact that many large organisations are looking to enhance their personnel's capabilities and prefer to utilise external firms only for strategic planning purposes. We have provided training services to some of the largest in-house marketing teams in the world, ranging from FMCG to B2B to B2C.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

When it comes to technical SEO, it's all about making sure your site is optimised for search engines. It's about making sure your website is as friendly to Google as possible. On-page SEO is the foundation for building links and content marketing strategies.

Sites that give Google more info about themselves will rank better. It's like giving your English-speaking professor a 10,000-word dissertation in Spanish - if the examiner can't read it, it's no use.

Effective technical SEO depends on how fast A1 SEO can get started on your website. With technical SEO, we have full control, and we are able to achieve almost immediate results.

It takes time for Google to re-evaluate the quality of your site, but you should start to see an improvement in your rankings after the work is done.

Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO manages the SEO strategy for some of the UK's biggest digital marketing firms. We understand that client hiring, onboarding and account management can be challenging. A1 SEO's short-, medium-, and long-term options help ease new client strain.

A1 SEO offers white label SEO focused on link building. Most manufacturing companies may not have the time or know-how to do this. We offer technical SEO, on page SEO, keyword research, and reporting for agencies that don't have a dedicated SEO team or are going through staff change.

If a large portion of your SEO strategy can be outsourced, you can work with more clients without having to rush to hire additional staff. We're always available for calls and face-to-face meetings with the final client or agency.

Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire campaign and search marketing strategy. From here, we will brief in your website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of the performance of your manufacturing SEO strategy. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together an effective SEO strategy and develop a successful SEO campaign.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking toward increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the manufacturing industry. We will reach out to arrange a deep dive call to go through our proposed SEO strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We encourage all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we're cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for key pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day five!

5

Technical SEO Sprint

During the niche analysis and early link building stages, our technical SEO team will be in the background working their magic. We benchmark all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for gaps in search queries, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs (search engine results pages) and will have a good idea of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of content, building links, and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO brings years of experience to the table. Our SEO experts are up-to-date on the latest SEO best practices. We have worked with many of the world’s fastest-growing businesses in highly competitive industries. We plan carefully, work efficiently, and possess industry-leading knowledge. This allows us to increase relevant traffic and dramatically increase revenue for your business. Our speciality is to improve keyword rankings, drive more traffic to relevant pages, generate leads, and grow revenue. Our process-based SEO generates measurable return on investment over and over again.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Julieto Buquia

Technical SEO Executive
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Karina Gondola

SEO Content assistant
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Milos Vasic

Technical SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Greetings! I’m Graham Grieve, the lead SEO consultant at A1 SEO. At A1 SEO, our team of SEO specialists exclusively provides SEO services. This means that 100% of our budget is dedicated to optimising your website for search rankings. A1 SEO has achieved SEO success in a number of competitive niches, our campaigns are transparent, and our SEO training is comprehensive. Please do not hesitate to contact us with any queries. We will be happy to help you rank your website in search results.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including the industry and keyword competition of your manufacturing company. SEO takes time but should generally yield results in 6–12 months. Results include traffic and lead or conversion increases. Any manufacturing company investing in SEO should expect to see progress within this timeframe, even if they haven't reached their final goal.

How does link building help SEO?

One strategy in a search engine optimisation (SEO) marketing strategy is link building, which helps search engines understand that your website is an authoritative resource. This means that sites with more high-quality backlinks from relevant websites will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search rankings through changes made on the web page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website by targeting keywords that will ensure relevant search results and create a positive user experience. In other words, an SEO expert is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company.

When a website is tested, analysed, and modified by an SEO expert to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

An SEO expert can do wonders for a manufacturing company by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to improve their social media presence and increase user engagement and website traffic, which, in turn, will lead to more website visitors.

What services does A1 SEO Offer?

A1 SEO offers scalable manufacturing SEO services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting, and SEO training.

Do you specialise in any particular sectors?

While our services include SEO for manufacturing companies, we do not specialise in any specific sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. We have helped build dozens of high 6- and 7-figure lead-generating businesses through our search engine marketing efforts.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party SEO agency has a lot of benefits, like having access to a team of experts who are up-to-date on digital marketing strategies and the latest trends and developments in search technology instead of just one person trying to keep up with everything. With only one SEO specialist in-house, you'll have to account for sick days, meetings and annual leave, which may render you without an SEO at crucial times.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your manufacturing business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house. Most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. Internet users type these questions into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers so that you can rank above your competitors for relevant search queries.

The best content strategies are those that focus on getting you seen in the search results and that bring more manufacturing clients to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when your target audience needs you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing strategies, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things, like social media marketing, web design, and PPC ads (paid ads), but they may not be so good at other things. They will say they can do all services, but they will outsource some of them, like the SEO services, without you knowing. We're different because we only offer and specialise in SEO.

How long are your contracts?

We offer monthly rolling contracts with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts as we are that confident in our ability to provide top-quality manufacturing SEO services that result in a consistently high search engine ranking for manufacturing companies.