Graham Grieve of A1 SEO

A1 SEO - A Leading Automotive SEO Agency

From generating a £1.5m increase in leads for financial firms to bringing new eCommerce websites up to £200K in weekly sales in under 6 months, A1 SEO is the company that delivers demonstrable, outstanding results. Our entire SEO strategy is designed to support your growth within the automotive sector.


Search engine optimisation (SEO) services increase a website’s search engine rankings by optimising its technical configuration, content relevancy, and link popularity.

Search engines recommend SEO tactics that raise page ranking and improve user experience by offering pertinent content. This includes, among other SEO best practices, the use of keywords in page titles, meta descriptions, headlines (H1), descriptive URLs with keywords instead of strings of numbers, and schema markup to specify the content of the page.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits



Imagine being able to identify potential customers who are in your automotive industry target audience and are prepared to request information or make an appointment. That is SEO’s power. Search engine marketing is inherently predicated on users having prior knowledge of your goods or services. The potential for utilising this high-quality traffic source is limitless. When people are searching for companies like yours, SEO (search engine optimisation) puts your automotive brand and website in front of them at the precise time that they are most likely to convert.


  • Rank at the top of Google and other search engines
  • Increase your website’s online visibility
  • Generate more leads and sales for your automotive business, and draw traffic to your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of the automotive industry
  • Control a significant part of the customer buying journey
  • Target new customers within your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


Adam Shepherd - Reviews & Community Editor

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.

Adam Shepherd
Reviews & Community Editor - IT Pro
Cleo Hartness - Digital Marketing Executive

A1 SEO are skilled and professional at what they do. I have worked closely with Graham and the team to ensure our website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!

Cleo Hartness
Digital Marketing Executive - Cyber Essentials
Gareth Downie - Director

We have seen unbelievable growth year on year since working with Graham and the A1 SEO team. The initial process was simple and the guys worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.

Gareth Downie
Director - West Coast Foods


Outreach & Linkbuilding

The amount of different websites linking to your website is frequently mentioned as one of, if not THE most crucial ranking factor. A1 SEO has built up a vast network of trustworthy websites that we can reach out to for link building.

If your competitors are ranked highly by search engines, they will be building high-quality links on a large scale. However, making connections takes effort. As we are experts in link building, let A1 SEO handle your marketing efforts.
Our Links
Guest Posts
Links Audit
Custom Outreach

Local Automotive SEO

Using local SEO you can attract clients who are looking for products and services in your area. Two search types—local searches and location-based keywords—are the focus of local SEO. A local website can easily be ranked.

We at A1 SEO adhere to a procedure that has been systematically improved over the past ten years. There are only simple tasks involved in this SEO black magic. When properly carried out, this process will improve your website's rankings on location-based search terms and in the local map pack.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page Automotive SEO

A web page's elements are referred to as on-page SEO. The majority of the time, you have direct control over these factors, and they can be changed immediately.

By giving on-page SEO the time it needs, you can help Google give your pages the relevance they need and link your content to popular search terms.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

Automotive SEO Audits

SEO audits are a cinch for us at A1 SEO. We have audited hundreds of websites over the past five years and have determined the key issues that can be fixed in each one of them.

Using a variety of tools, we assess your website's technical, on-page, and off-page (link-building) components to ascertain its overall health.

A1 SEO's audit is the ideal place to start if you want to know where your automotive website stands with search algorithms and receive practical advice on how to improve its search rankings.
What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

Automotive SEO Consulting & Training

Your staff can enhance the search performance of your website, but they lack experience in SEO services. Strategic direction is a field in which your internal team excels, and employing an SEO specialist is costly.

A1 SEO is aware that many automotive businesses want to develop the skills of their employees and rely solely on external firms for strategic planning and automotive SEO services. We have trained some of the largest internal marketing teams in the world, including FMCG, B2B, and B2C teams, giving us insight into relevant keywords and SEO for automotive companies.
Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO services include the analysis of your website for a search engine. It is used to optimise your site for Google. Technical SEO (and on-page SEO) is a foundation for scaling link-building and content marketing.

Sites that provide Google with more information about themselves rank higher. It is equivalent to handing your professor who speaks English a 10,000-word Spanish dissertation. If the examiner cannot understand it, the content is meaningless.

Technical SEO is effective, but it is contingent upon how rapidly A1 SEO can begin working on your website.

Technical SEO provides us with total control. The results of link-building campaigns are immediate. Google takes time to reevaluate the quality of your website, but you should see an increase in rankings in search engine results once the work is complete.
Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

Some of the largest digital marketing companies in the UK entrust A1 SEO with managing their SEO strategies. We recognise that client personnel, onboarding, and account management can be challenging. A1 SEO's short-, medium-, and long-term options relieve the strain on the new client.

Our white-label SEO work focuses on link development, which results in high-quality leads. Most organisations lack the time and expertise to perform this task. We offer technical SEO, on-page SEO, keyword research, more organic traffic, and reporting for agencies that do not have their own SEO team or are undergoing personnel changes.

If you can outsource a significant portion of your SEO strategy, you can take on more automotive clients without having to rush to employ more people. We are always available for phone calls and in-person meetings with the agency or final client.
Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire SEO campaign. From there, we will brief you on your website's technical, on-page and off-page audits. We will also set up your own tailored reporting dashboard so you can have complete oversight of your SEO strategy's performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a strategy.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the automotive industry and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We expect all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.


Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your segment of the automotive industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for web pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!


Technical SEO Sprint

During the niche analysis and early link-building stages, our technical SEO team will be in the background working their magic. We run benchmarks for all our clients' websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.


SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs and will have a good idea of how we work and operate. All of the systems we have put in place for your automotive business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.



A1 SEO has a vast amount of experience. Our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the world’s most rapidly expanding businesses in highly competitive industries. We plan meticulously, work diligently, and have unparalleled industry knowledge. This helps us increase traffic, generate leads, and has a significant impact on your company’s revenue. We specialise in increasing keyword rankings, traffic, prospects, and revenue. Our process-based SEO strategies consistently generate a measurable return on investment.



Aislinn Corbet

SEO Account Manager

Aldin Merovci

Technical SEO Specialist
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Anima McBrown


Bela Pechau

SEO Copywriter

Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Caitlin de Villiers

SEO Copywriter

Conlan Boniface

SEO Consultant

Craig Rae

Digital PR Specialist

Dean Crafford

Digital Marketing Specialist

Erin Steenhoff

SEO Copywriter

Gabrielle van Hinsbergen

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jayson de Guzman

Outreach Lead

Jelsey Sanchez

Outreach Specialist

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter

Mike Gil

Technical SEO Executive

Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Petar Balovic

Technical SEO Specialist

Pooja Silal

SEO Copywriter

Sanjay Khemlani

Junior Developer

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser

Stephan Hansen

Stephan Hansen

SEO Consultant

Tali Rosen

Senior Outreach Copywriter

Tayla Murray

SEO Copywriter

Tyhlor Talliard

Outreach Copywriter

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant


Hello there, I’m Graham Grieve, the chief SEO consultant for A1 SEO. The SEO specialists at A1 SEO only provide SEO services. That means that 100% of your budget goes directly towards ranking your website. A1 SEO has ranked websites in competitive niches. Our SEO training is straightforward, and our campaigns are open. Please contact me if you have any queries, and together we can improve your website’s search engine rankings.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


How long does SEO take to work?

This depends on many factors, including which part of the automotive industry you're targeting and keyword competition. SEO takes time. So, it should yield results in 6–12 months. Results are traffic and lead or conversion increases. Any automotive business that invests in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search algorithms that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, click count and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase profit for your automotive business.

An SEO specialist can do wonders for an automotive business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of an online marketing team to create new initiatives (like implementing PPC Google ads) or improve the business management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable car dealer SEO services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting and training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7-figure lead-generating businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party SEO agency has a lot of benefits, like having a team of experts who are up-to-date on the best digital marketing strategy to implement and the latest trends and developments in search technology instead of just one person trying to keep up with everything.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. So, we help you come up with the best answers.

The best content strategies are those that focus on getting you seen in searches that bring the best customers to your business website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

Your company can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search algorithms always figure it out and punish the website, so we don't use it. It's short-sighted and doesn't work, so we don't do it.


Starting at £1,200+VAT per month, we offer a range of automotive SEO services. We have a variety of packages that will work for most growing automotive companies, depending on their business needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO services.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts. We are confident in our ability to provide automotive SEO services to automotive companies of varying sizes and types.