Graham Grieve of A1 SEO

A1 SEO - A Leading Travel SEO Agency

The travel SEO agency that produces quantifiable results is A1 SEO. We know how to provide significant results and improve the online visibility of travel agencies and travel businesses of all types and sizes. From increasing lead generation for financial organisations by £1.5 million to bringing new eCommerce websites up to £200K in weekly sales in under 6 months, our SEO experts excel at producing significant outcomes for travel agencies and various other businesses. The goal of each of our tactics is to promote your online development and help reach your target audience.

OVERVIEW

The practice of adjusting a website’s technical settings, content relevancy, and link popularity in order to improve search rankings for its pages is known as SEO or search engine optimisation.

Search engines promote SEO tactics that raise page ranking and user search experience by offering pertinent information. This involves, among other SEO best practices, the use of relevant keywords in page titles, meta descriptions, and headlines (H1), using targeted keywords for descriptive URLs instead of using strings of numbers, and schema markup to specify the content of the page.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF TRAVEL SEO

Imagine being able to identify clients who are in your market and are prepared to make a purchase or a request for information. That is the power of SEO. Search engine marketing is inherently predicated on users having prior knowledge of your goods or services. The potential for utilising this high-quality traffic source is limitless.

When potential customers are searching for companies like yours, SEO (search engine optimisation) puts travel brands and travel websites like yours in front of them at the precise time that they are most likely to convert.

TRAVEL SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers outwith your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Play Video

Mark Simpson

myhotelbreak.com

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

Play Video

Jonny Livingston

gardenersdream.co.uk

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

Play Video

Raheela Mohammed

discountpetsupplies.co.uk

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that

SERVICES

Outreach & Linkbuilding

The number of websites linking to your website is frequently mentioned as one of, if not THE most crucial ranking criteria. A1 SEO has built up a sizable network of trustworthy websites that we may reach out to for building links.

If your competitors are ranked highly and show up on the first page of search engine results, they will be building links on a large scale. However, making connections takes effort. As we are experts in link building, let A1 SEO manage the link building for your travel SEO campaign.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

You can bring in clients who are looking for products and services in your area by using local SEO for travel. Two search types—local searches and location-based keywords—are the focus of local SEO.

A local website can easily be ranked. We at A1 SEO adhere to a procedure that has been improved over the previous ten years. There is no SEO black magic, just simple, tried and trusted tasks. When properly carried out, this method will improve your website's ranks on location-based search terms and in the local map pack.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

The elements of a page are referred to as on-page SEO (search engine optimisation). The majority of the time, you have direct influence over these factors, and you can change them right away.

By giving on-page SEO the attention it calls for, Google can better determine the relevancy of your landing pages and connect your content to popular search terms.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

At A1 SEO, we know the SEO audit process inside and out. We have evaluated hundreds of websites over the past five years and have determined the key, fixable sticking spots in each and every one of them.

We use a variety of methods to assess technical, on-page, and off-page (link building) components in order to assess the overall health of your website.

An SEO audit from A1 SEO is the ideal place to start if you want to know where your website stands with Google and get practical suggestions on how to improve its ranking on web directories.

What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Although they lack experience, your team is likely capable of making your website's search performance better. Strategic guidance can help your in-house team accomplish a lot, but hiring an SEO expert is pricey.

A1 SEO is aware that many big travel businesses prefer to develop the talents of their workers and only hire outside organisations for strategic planning. Some of the biggest in-house marketing teams in the world, including FMCG, B2B, and B2C teams, have been educated by us.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

The cornerstone for scaling link building and content marketing is technical SEO (including on-page SEO). Technical SEO plays a great part in creating a Google-friendly website.

Sites that provide more relevant information to Google are ranked higher. It's like handing your professor a 10,000-word dissertation in Spanish who speaks English. Good material is useless if the examiner cannot read it.

Technical SEO is effective. The speed at which A1 SEO can begin working on your website will affect technical SEO.

With technical SEO, we have total control. Content campaigns for link building produce instant outcomes. Google's algorithm takes some time to evaluate your site again, but once the process is done, you should see an improvement in rankings in Google search results and other organic search results.

Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

Some of the biggest marketing companies in the UK have entrusted A1 SEO with managing an SEO campaign for them. We are aware that hiring, onboarding, and account maintenance for clients can be challenging. A1 SEO's short-, medium-, and long-term proven strategies help ease new client strain.

Link building is the main focus of our white-label SEO for the travel industry. Most agencies lack the time and knowledge necessary to build high-quality links. For agencies without their own SEO team or those going through personnel changes, we offer technical SEO, on-page SEO, and reporting.

You can take on more clients without hiring as quickly if you can outsource a significant portion of your SEO approach. With the final client or the agency, we are constantly available for phone conversations and in-person meetings.

Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire SEO campaign. From here, we will brief in your website's technical auditing, including on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SEO strategy's performance. At this stage, we also ask you to fill out a couple of forms to help our internal dedicated team put together an SEO strategy.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the travel industry or travel sector. We will reach out to arrange a deep dive call to go through our proposed travel SEO strategy and gain feedback to allow us to tailor this travel SEO strategy further so that you are up to date on meeting your goals. We encourage all of our clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we're cooking with gas! Armed with the knowledge gained from the onboarding process and our SEO strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your slice of the travel industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page travel SEO strategies from day five!

5

Technical SEO Sprint

During the niche analysis and early link building stages, our technical SEO team will be in the background working their magic. We benchmark all of our clients' travel websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs and will have a good idea of how we work and operate. All of the systems we have put in place for your travel business to date are designed to scale up nicely. At this stage it is a case of being aggressive with publishing new and optimising older pieces of content, building links and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO has a wealth of knowledge. Our SEO experts are familiar with current best practices for travel agencies and travel SEO in particular. In extremely competitive industries, our A1 SEO agency has collaborated with some of the fastest-growing businesses in the world. We are very skilled, meticulous in our planning, and diligent. This enables us to implement a successful SEO campaign to increase traffic and significantly affect the amount of money that flows through your travel agency. Our expertise is increasing rankings in the right keywords (including short tail and long tail keywords), traffic, leads, and money. Our methodical SEO techniques consistently produce quantifiable returns on investment.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Julieto Buquia

Technical SEO Executive
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Karina Gondola

SEO Content assistant
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Milos Vasic

Technical SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hi there, my name is Graham Grieve and I am the lead SEO consultant at A1 SEO. A1 SEO is a team of SEO specialists that only provide SEO. This means that 100% of our budget goes directly into ranking your website.

A1 SEO has ranked travel websites in many of the most competitive niche markets. Our SEO campaigns are transparent, and our SEO training process is simple.

If you have any queries, please do not hesitate to contact me and we can help rank your site higher in web directories.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including which segment of the travel industry you operate in, keyword competition and much more. SEO takes time and the travel industry is a highly competitive market, but SEO should yield results in 6–12 months. The results you'll see are increased organic traffic, a rise in link popularity and an improvement in leads or conversions. Any travel business investing in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more high-quality backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title meta tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise all necessary landing pages of a website to ensure relevant search engine results and create a positive experience based on research into past user behaviour. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue.

When a website is tested, analysed, and modified by an SEO specialist to be deemed search engine friendly by Google's algorithm and other major search engines, it rises in the rankings.

An SEO specialist can do wonders for a travel business by increasing its website's Google rankings through the use of travel keyword research, travel copywriting, and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create targeted new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable travel SEO services, focusing on link building, content marketing and optimisation, technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6- and 7-figure lead generation businesses in various industries.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party travel SEO agency has a lot of benefits, like having access to a team of experts who are up-to-date on marketing and the latest industry trends and developments in search technology, instead of just one person trying to keep up with everything. In addition, with only one in-house specialist, you'll have to account for meetings, sick days, and annual leave which may render you without an SEO at crucial times.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your travel business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house. Most importantly, you can trust us as a dedicated travel SEO agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of the travel companies we work for is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers through content strategies like keyword-informed travel copywriting.

The best content marketing strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and affiliate marketing, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, so we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the Search Engines always figure it out and punish the site, so we don't use it. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services for travel agencies. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free consultation and review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer and specialise in SEO services.

How long are your contracts?

We offer monthly rolling contracts with a 6-week cancellation policy. We don't tie you into 12- or even 6-month contracts as we are that confident in our ability to provide travel SEO services that are top-quality.