Give Google a deeper understanding of your website for better performance.
Websites that have a strong technical SEO foundation will always perform better in search results. A strong technical SEO foundation with give Google a deeper understanding of your website and its intentions.
A well-optimised website will leverage technical SEO to increase its:
What is Technical SEO?
Technical SEO looks at a site from the search engine’s point of view. The goal is to make your site as friendly to Google as possible. If you think of link building and content marketing as solutions that can be scaled up, then technical SEO (and on-page SEO) is like building a strong base.
How can Technical SEO help you dominate your niche?
Sites that tell Google more about what they are about do better in search results. If you don’t send Google a site that is technically sound, it would be like giving your English-speaking professor a 10,000-word dissertation written in Spanish. Even if the content is good, it is useless if the examiner can’t read it.
Building a solid foundation.
If a house is built well, it will probably last longer. The same is true for your website and how it works.
What is Technical SEO?
Technical SEO looks at a site from the viewpoint of the search engine with the end goal of making your site as Google-friendly as possible. If you think of link building and content marketing as scale-up solutions, then think of technical SEO (and on-page SEO) as laying a solid foundation.
How can Technical SEO helo you dominate your niche?
Sites that give Google a deeper understanding perform better in search results. Failing to submit a technically sound site to Google could be likened to submitting a 10,000-word dissertation to your English-speaking lecture written in Spanish. It might be good content, but if the examiner can’t read it, then it is useless.
Building a solid foundation.
The better a house is built, the longer it's likely to survive. The same goes for your website and it's technical foundations.
Our Technical SEO Process
The part of SEO that is most in black and white is technical SEO. We examine a number of variables. The below-described process was revised on March 27, 2019, although the variables we consider are always changing. Since we take everything into consideration, our method is not sequential.
It can still be technical.
Broken links, internal linking, and broken images are a few examples of on-page SEO problems that can also be classified as technical SEO. A detailed explanation of our procedure can be found here: On-Page SEO services.
The need for speed 🚀
Google rates your website based in part on its speed. There is compelling evidence that Google determines page performance and rankings using time till first byte (how long it takes your server to react).
Without getting too technical, a slow website wastes crawl budget, which is the amount of resources Google uses to analyse your website, which means that less of your potentially valuable content is noticed by Google and displayed to Google users.
At A1 SEO Glasgow, we evaluate the speed of your page, carry out speed updates using our internal resources, or collaborate with your development team to put solutions into place.
Things we look at:
Render blocking resources | Server response times | CSS optimisation | File compression | CSS minification | JS minification | Image optimisations (size and next-generation formats) | Redirect chains
Keeping it all together.
Migrations are often turbulent times for a site’s visibility in Google. During migrations parts of your website can move, change or completely disappear.
Some of this is necessary due to redundant content and/or logical restructuring. Some of this is not necessary and can come from a lack of understanding of how search engines view web pages.
Google sees URLs as physical locations on the web. The term URL literally stands for Uniform Resource Locator. You build rankings to individual pages. When those pages disappear or are not in their usual address Google drops them and shows the next best page.
A1 SEO Glasgow specialise in salvaging site migrations gone bad, and consulting in how to avoid disaster when looking at restricting your website.
We can look at recreating the previous structure or redirecting the old pages to the new.
Search Engine Tools
Some on the on-page SEO factors we look at are sometimes also classed as technical SEO, for example, broken links, internal linking and broken images. View our On-Page SEO services here for a full break down of our process.
Google Search Console allows you to submit a sitemap directly to Google. Naturally Google will find your sitemap and start to pick up pages but pointing them in the right direction speeds up this process.
Bing Webmaster Tools is more or less a carbon copy of Google Search Console but for Microsoft’s search engine, Bing.
How long before you can see results?
It depends - but it can be almost immediate.
Technical SEO results are tangible. For technical SEO it really depends on how quickly A1 SEO Glasgow can get started on your website.
With Technical SEO we are in control of everything. You don’t have to wait a few months to see the results of a link building campaign roll in, results are almost immediate. Granted it does take some time for Google to reassess the quality of your site but you should see an increase in rankings after work is completed.
Our Other SEO Services
Get in touch.
Why choose us?
You're in good hands.
Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO. We are a highly efficient team of 15 search engine optimisation specialists. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO goes directly towards ranking your site higher in Google. We have over 8 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent, meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straightforward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together, we can start ranking your website higher in search engines.