Graham Grieve of A1 SEO

A1 SEO - A Leading Accounting SEO Agency

A1 SEO is a successful accounting SEO agency with a proven track record. From bringing new eCommerce websites to £200,000 in weekly sales in less than six months to generating a £1.5 million increase in leads for financial firms, we know how to produce significant outcomes. All of our strategies are designed to foster the expansion of your accounting firm.

OVERVIEW

SEO, or search engine optimisation, is the process of optimising an accounting website’s technical configuration, content relevance, and link popularity in order to improve its search engine rankings.

By providing appropriate content, search engines recommend SEO strategies that enhance the user search experience and page ranking. This includes, among other SEO best practices, the use of relevant keywords in titles, meta descriptions, and headlines (H1), descriptive URLs with keywords rather than sequences of numbers, and schema markup to define the page’s content.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF ACCOUNTING SEO

Imagine being able to locate potential clients in your market who are in a stage of the buying cycle where they are eager to purchase or inquire. This is the strength of SEO. Search engine marketing requires that searchers already be aware of your accounting services. There is no limit to the potential of delving into this source of quality traffic and getting more website visitors.

SEO (search engine optimisation) places your brand and accounting website in front of people who are actively searching for accountancy firms similar to yours at the point when they are most likely to convert.

ACCOUNTING SEO WILL ALLOW YOU TO

  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more traffic, quality leads, and sales through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target potential clients within your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO is the best channel for ROI.

14.6%

is the conversion rate you can expect from your SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Play Video

Mark Simpson

myhotelbreak.com

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

Play Video

Jonny Livingston

gardenersdream.co.uk

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

Play Video

Raheela Mohammed

discountpetsupplies.co.uk

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that

SERVICES

Outreach & Linkbuilding

Frequently, the number of domains that link to your website is cited as one of (if not THE) most influential ranking factors. A1 SEO has developed an extensive network of legitimate websites that can be contacted for link building.

If your competitors have a high search engine ranking, they will be building relations on a massive scale. However, establishing connections is arduous. This is A1 SEO's area of expertise, so allow our SEO company to manage your link building efforts.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

Executing a local SEO campaign with your Google business profile allows you to attract new clients who are searching for local accounting services or a local accounting firm. Implementing a local SEO strategy focuses on two categories of searches: local searches and location-based keywords.

Local SEO is straightforward. A1 SEO follows a procedure that has been refined over the past decade. Here, there is no SEO black magic; only straightforward duties. When followed correctly, this procedure will increase your website rankings for location-based keywords and increase the visibility of the Google business profile of your accountancy firm in the local map pack.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO refers to the elements that comprise a web page. In the majority of instances, you have direct control over these elements and they can be modified immediately. Examples include making sure to increase page speed with web design or create content that's relevant in order to attract new clients.

On-page SEO for accountants helps Google designate your web pages' relevance and associates your content with keywords that most internet users in your target market search for.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

Here at A1 SEO, we have perfected the SEO audit. Over the past 5 years, we have audited hundreds of websites and identified the primary actionable sticking points in every single one of them.

We assess technical, on-page, and off-page (link building) elements using several tools to determine the state of your accountancy website as a whole.

If you want to know where the website of your accountant business stands with Google and get actionable advice on how to raise its position on search engine results pages, an audit from A1 SEO is the perfect starting point.

What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your staff can enhance the search performance of your accountancy business' website, but they lack experience. Your in-house team can do a lot with strategic direction, but employing an SEO specialist is expensive.

A1 SEO is aware that many large companies want to develop the skills of their employees and rely solely on external firms for strategic planning. We have trained some of the largest internal marketing teams in the world, including FMCG, B2B, and B2C teams.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO is the examination of a website to optimise it for Google. Technical SEO (including on-page SEO) is a prerequisite for scaling link building and content marketing.

Sites that provide Google with more information about themselves rank higher. It is equivalent to handing your professor who speaks English a 10,000-word Spanish dissertation. If the examiner cannot understand it, the content is meaningless.

Technical SEO for accountants is effective because it provides us with total control. Its success is contingent upon how rapidly A1 SEO can begin working on your website. The results of implementing an SEO campaign with link building are immediate. Google takes time to reassess your site's quality, but you should see an increase in rankings on Google search results after the work is done.

Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO oversees the SEO strategies of some of the largest digital marketing agencies in the United Kingdom. We recognise that client personnel, onboarding, and account management can be challenging. A1 SEO's short, medium, and long term options relieve the strain on the new client.

Our white label SEO services emphasise link development. Most organisations lack the time and expertise to perform this task. We provide technical SEO, on-page SEO, keyword research, and reporting for agencies without their own SEO team or those going through personnel changes.

If you can outsource a significant portion of your SEO strategy, you can accept more potential clients without having to rush to employ new staff. We are always available for phone calls and in-person meetings with the agency or final client.

Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed we will begin our onboarding process. Our onboarding process kicks off the entire campaign. From here, we will brief you on your website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SEO strategy performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together an SEO strategy.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now our team will have spent a considerable amount of time familiarising themselves with your segment of the accounting industry and will reach out to arrange a deep dive call to go through our proposed SEO strategy and gain feedback to allow us to tailor this strategy further to meet your SEO goals. We expect all four clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your account to find the biggest opportunities for internal and external links. We look for web pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

5

Technical SEO Sprint

During the niche analysis and early link building stages, our technical SEO team will be in the background working their magic. We run benchmark all of your client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs (search engine results pages) and will have a good idea of how we work and operate. All of the systems we have put in place for your accounting firm to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new high quality content and optimising older pieces of content, building links and keeping on top of the website's technical SEO.

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WHY CHOOSE A1 SEO

A1 SEO has a vast amount of experience. Our specialists in SEO are familiar with all the current best practices. A1 SEO has collaborated with some of the world’s most rapidly expanding businesses in highly competitive industries. We meticulously plan, work diligently, and possess industry-leading expertise. This helps us send more traffic to your website and accounting services and has a significant impact on your company’s revenue. We specialise in increasing keyword rankings, traffic, prospects, and revenue. Our process-based SEO strategies consistently generate a measurable return on investment.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Julieto Buquia

Technical SEO Executive
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Karina Gondola

SEO Content assistant
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Milos Vasic

Technical SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
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Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hello there, I am Graham Grieve, the chief SEO consultant for A1 SEO. The SEO specialists at A1 SEO only provide SEO services. That means that 100% of your expenditure goes directly towards increasing your website’s ranking. A1 SEO has ranked websites in competitive niches. Our SEO training is straightforward, and our campaigns are open. Please contact me if you have any queries, and together we can improve your website’s search rankings.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

How long does SEO take to work?

This depends on many factors, including your company's industry and keyword competition. SEO takes time, but should yield results in 6–12 months. These results could be increases in traffic and lead or conversion increases. Any accounting firm that invests in SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in search engine optimisation (SEO) is link building, which sends a message to web directories like Google that your website is an authoritative resource. This means that sites with more backlinks will likely rank higher in international and local search results.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search rankings through changes made on the page itself. Examples of this include measures to enhance the meta description and title tags so they display more optimally on search results and are more user-friendly.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search and user friendly, it rises to the first page of organic search results on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and to create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company.

An SEO specialist can do wonders for an accounting firm by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and drive traffic to your accounting firm's website.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services for accounting firms, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7 figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house. In our experience, that only happens when your annual SEO costs are more than £70,000.

Using third-party SEO agencies has a lot of benefits, like having a team of experts who are up-to-date on online marketing and the latest trends and developments in search technology instead of just one person trying to keep up with everything. Also, one person in-house gets called into meetings, can call in sick, and needs at least a month off every year.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training on providing SEO services for accountants, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content strategies are those that focus on getting you seen in the searches that bring the best prospective clients to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when potential clients need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your content SEO-optimised and get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to online marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" on Google's first page for relevant keywords in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search engines always figure it out and punish the site, so we don't use it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services for accountancy firms. We have a variety of packages that will work for most growing accounting firms, depending on their needs. Get a quote from us and a free review of your accounting website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer a "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Our accounting SEO agency has monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6 month contracts — we are that confident in our abilities.