SEO AUDIT
Regular Audits keep your Website in top notch shape.
At A1 SEO, we’ve got SEO Audits down to a TEE. Over the past 5 years, we have audited hundreds of websites and identified the main actionable sticking points in every single one of them.
SEO Audits Done Properly.
We examine technical, on-page, and off-page (link building) elements using several tools to determine the state of your website as a whole.
What's included?
If you want to know where your website stands with Google and get actionable advice on how to boost its search engine rankings, an audit from A1 SEO is the perfect starting point. Every factor that will be reviewed during our website assessment is outlined below.
Best of All - It's Completely FREE
In addition, there is no cost involved, and we will only contact you again if you request it.
SEO Audits Done Properly
We use a variety of tools to assess the overall health of your website by looking at technical, on-page and off-page (link building) factors.
What's Included?
An audit from A1 SEO Glasgow covers everything you need to know about how your website sits with Google and outlines key recommendations to improve search engine positioning. Listed below is everything we consider when auditing your website.
Best of all - It's completely FREE
What’s more – it’s completely free, and we will only follow up with you at your own convenience.
Technical SEO
Technical SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our TECHNICAL SEO PAGE.
Encryption
Do you have secure encryption on every page? Is there a way to access non-secure areas of the site? Are there un-encrypted files or links on your website?
Mobile Friendliness
Is the website mobile-friendly? Google's mobile usability tests include tiny fonts, content size, and clickable element spacing.
Speed
How quickly does your site load? Is your website able to meet the standards set out by each and every one of the CORE WEB VITAL criteria and get a passing grade?
Duplicate Pages
On your website, do you have any pages that are precisely the same? On these pages, are the appropriate tags are being used?
Robots.Txt
Does your website have a robots.txt file? Is this setup properly?
Sitemaps
Is the sitemap that you're using on your website easy to read? Is the sitemap being submitted using the facilities provided by the search engines?
Structured Data
Does your site use structured data? Does everything seem to be set up correctly? Can we make better use of structured data?
Search Engine Tools
Do you have Bing Webmaster Tools and Google Search Console set up? Do you have them set up properly so that Google can index your whole site?
Status Codes
Are any files causing client of server errors? Server and client errors waste crawl budget and can undermine your site’s overall quality.
Broken URL's
Do you notice any broken links inside or outside of the site? Your site's quality and crawl budget may suffer as a result.
URL Paths
Are URL paths ‘clean’? Are they easy for Google and other search engines to read? Is the site using a proper silo structure if appropriate?
On-page SEO
On page SEO factors we take into consideration are listed below. For an in-depth description of each potential issue please see our ON PAGE SEO PAGE.
Title Tags
Is all of the available space being utilised? Are search engines skipping the ends? Does the text on it persuade and does it include clear calls to action?
Description Tags
Are they specified? Are they using the full space available? Are they cut off in search engines? Do they contain compelling copy with strong CTAs?
Headings
Is there a different H1 header on each page? Does the page use subheadings to make it easier to understand? Does this page make heiarchy?
Images
Do the names of images have text? Are alt tags used with images? Are both the image dimensions and the file sizes correct? Are images served in formats that work well?
Word Count
Thin content pages? Should thin content be deindexed to save crawl budget or expanded to provide value?
Keyword Density
How frequently is the keyword used? Are competitors doing this? Is the page optimised for Google? Is the keyword utilised too much or too little?
Backlink Profile
The backlink profile section of your SEO audit looks at the factors listed below. For an in-depth description of each potential issue please see our LINK BUILDING AND OUTREACH PAGE.
Quality
Are the sites linking to the website high quality? Does the link profile look natural? Low-quality backlinks can affect how Google trusts your website.
Quantity
Is the number of referring domains pointing to the website sufficient to rank? What is the benchmark based on immediate competition? How long will it take to bridge the gap?
Competition
What are competitors doing for links? Are there any opportunities to reverse engineer some strategies? How many links do we need to rank higher than certain competitors?
Anchor Text
Is the anchor text direct enough to rank well for specific keywords? How aggressive is the competition’s anchor text strategy? Is the website overly-aggressive when it comes to anchor text?
Velocity
What rate is the website obtaining links? Is this sustainable? Will this achieve the goals within a certain timeframe? Is this in-line with competition? How can this be improved?
Negative SEO
Has the site been hit by any negative SEO attacks? If so, did this affect traffic? Can we easily identify these links? Is it worth testing disavowing these links?
Broken Backlinks
Has the site lost previously won backlinks due to structural changes? Can we easily republish these missing pages? Should these pages be redirected to another destination?
Referring IPS
Does the site have a substantial number of links from the same c-class IPs? What is the potential impact of this? Should we remove these links (rarely the case)?
Bespoke SEO Audit.
Anything specific?
If there are any specific issues you would like reviewed please let us know. This could include a sudden drop in rankings, difficulty ranking for certain keywords or competitors overtaking you for specific search results. Whatever issue you are struggling with, we can identify a solution.
Action Plan
The POA.
You SEO audit will end in a list of recommendation to consider alongside a bit of commentary from one of our highly trained SEO specialists who will have a minimum of 5 years experience.
This is followed up with a 1-hour face to face or phone consultation to help you and your team scope out the resources required to achieve SEO success.
The tools we use.
Our tool shed is packed.
Over the years, we have used almost every single SEO tool imaginable. We are constantly evolving the technology we use to audit our websites, ensuring all data is as accurate and in-depth as possible. To find out more about the technology we user, check out our TECHNOLOGY page.
Screaming Frog is our weapon of choice for all technical SEO work. This tool lets the team at A1 SEO crawl your website in a way that mimics the way search engines like Google crawl your website. Using Screaming FroG allows us the team to quickly troubleshoot issues at scale and fully scope out projects.
When it comes to link building, there is no real competition (in our humble opinion). Ahrefs allows the team at A1 SEO to profile links at scale based on quality quickly. With this tool, we can also spy on competitors’ link building and outreach strategies and then reverse engineer them. Pretty cool, right?
SEMrush is the tool we use for keyword research. Ahrefs has a decent keyword research tool, but we prefer SEMrush’s Keyword Magic tool user interface. Honestly, we do a lot of switching about between the two. We also use SEMrush’s top-level site audit. Something we use before diving into Screaming Frog.
Accuranker allows us to track your ranks in near real-time. Most SEO’s use Ahrefs, SEMrush, or MOZ to track ranks. However, these tools are updated infrequently. Imagine you lost a key ranking and didn’t know about it for a few days? That’s why we use Accuranker. Their ranks update daily and are therefore more accurate.
Google Analytics is the industry standard analytics package. Paired up with Google Tag Manager, we use Google Analytics to measure traffic, monitor conversions, and see what is working (and what isn’t) on your website. Data back our SEO campaigns. This means our campaigns are constantly evolving.
Google Ads is used for PPC campaigns. It is an interface that is as simple or as complex as you want it to be. We run client campaigns on Google Ads and monitor profitability. We charge management fees to cover our time improving profitability through bid adjustments, landing page optimisations, and a whole host of optimisation factors.
Google Tag Manager, or GTM for short, allows us to keep all of your marketing scripts in one place. This means we won’t be annoying your development team and can quickly edit codes and deploy scripts with relative ease. GTM is also used for creating events and tracking conversion. This helps us demonstrate clear ROI across all SEO projects.
WhatConverts is an enterprise conversion tracking suite. A1 SEO uses this to attribute phone calls to marketing channels (so we can justify ROI on SEO and PPC). It’s simple but genius – depending on the marketing channel, a different number is displayed that redirects at lightning speed to your actual number. Every time the tracking number is called, it counts a lead and assigns it to the correct channel.
Bing Ads is a PPC platform for bidding on Bing with a smaller market reach and much less functionality. Bing Ads does remain slightly untapped as a lot of paid search professionals stick to Google Ads. Part of your budget should always go towards testing. We always recommend putting something into Bing Ads. The ROI might surprise you (in a good way)!
Screaming Frog
Ahrefs
SEMrush
AccuRanker
Google Analytics
Google Ads
Google Tag Manager
WhatConverts
Bing Ads
Our Other SEO Services
Outreach & Linkbuilding
Local SEO focuses on targeting customers within your service area through location-based search and Google Maps. Our team have the experience to get your business dominating your search area.
Local SEO
Local SEO focuses on targeting customers within your service area through location-based search and Google Maps. Our team have the experience to get your business dominating your search area.
On-Page SEO
On-page SEO are elements you have direct control over. Meta tags, heading tags, speed, image optimisation, your address, schema, and internal linking are all highly relevant to the health and success of your site.
SEO Consulting & Training
Our SEO experts are equipped to give your marketing team professional guidance. From highlighting complex SEO challenges to devising full-scale search strategies. A1 SEO's team also offer on-site consultations.
Technical SEO
Whether you are launching a new site or redesigning an old one, the health of your on-page content is paramount. Getting Google to properly access and understand your site is key to ranking.
Get in touch.
Why choose us?
You're in good hands.
Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO. We are a highly efficient team of 15 search engine optimisation specialists. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO goes directly towards ranking your site higher in Google. We have over 8 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent, meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straightforward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together, we can start ranking your website higher in search engines.
