eCommerce Store Doing £200,000/Week Case Study

(click image to expand)

Background

This client came to A1 SEO in April 2021. The firm had obtained a huge success buying in products and selling them on eBay and Amazon over the years and were in the process of launching their own online store as an additional sales channel. 1 year in and the website is bringing in just over  £200, 000 in sales every single week.

Strategy

Links

We started with citations here. Usually, citations are used for local SEO and the use of citations might not seem to make sense and is definitely not a real needle mover. The idea here was to pad out the link profile on this fresh domain.

Next, we focused on building out ~8 links a month, upping the quality tier in 3-month steps. Not focusing on DA/DR here, just going by Ahrefs traffic thresholds (1k, then 5K, then 10K, then 20K minimums).

Content

This was pretty straightforward. Almost our entire content strategy was around Surfer optimized product category pages. We also did some work on initial category page clustering, alongside ongoing cannibalization reviews.

Technical

We had to deal with some of the usual technical issues. We had a few 404s to tidy up post-launch, alongside a few redirect chains to tease out. Shopify became a bit of a nightjar slowing the website down and we had to bring in, with the client’s approval, an external developer to optimise some of the apps there we re slowing down the site’s ecosystem.

Results After 12 Months

£ 0
weekly
0
keywords on page 1
0
position
0 %
monthly visits from Google

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
fileid-10797-100134-1711458791-staff-image-a-v9

Aldin Merovci

Technical SEO Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown

Proofreader/Editor
fileid-9193-100229-1689589374-headshot-crop-pink-17-v1

Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
fileid-9981-100229-1698920256-headshot-crop-pink-23-v1

Bronwyn Kruger

SEO Copywriter
fileid-10137-100229-1701427021-headshot-crop-pink-32-v1

Caitlin de Villiers

SEO Copywriter
fileid-10641-100134-1710346733-staff-image-a-v3

Conlan Boniface

SEO Consultant
fileid-10170-100229-1701943577-headshot-crop-pink-33-v1

Craig Rae

Digital PR Specialist
fileid-9193-100229-1689589376-headshot-crop-pink-16-v1

Dean Crafford

Digital Marketing Specialist
fileid-10797-100134-1711458795-staff-image-a-v11

Erin Steenhoff

SEO Copywriter
fileid-9742-100229-1696244031-headshot-crop-pink-18-v1

Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
Jayson

Jayson de Guzman

Outreach Lead
fileid-10113-100229-1701160260-headshot-crop-pink-30-v1

Jelsey Sanchez

Outreach Specialist
fileid-10080-100229-1700217368-headshot-crop-pink-27-v1-min

Jodie Lawrence

SEO Copywriter
fileid-10797-100134-1711458787-staff-image-a-v7

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
fileid-10322-100134-1705415268-staff-image-a-v1

Matthew Rolfe

SEO Account Executive
fileid-10031-100229-1699612769-headshot-crop-pink-24-v1 (1)

Monique Oberholzer

SEO Copywriter
Mike

Mike Gil

Technical SEO Executive
fileid-9207-100134-1689787473-headshot-crop-pink-v1

Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
fileid-10641-100134-1710346735-staff-image-a-v4

Petar Balovic

Technical SEO Specialist
fileid-10229-100134-1703147161-headshot-crop-pink-v2

Pooja Silal

SEO Copywriter
fileid-9857-100229-1697194170-headshot-crop-pink-19-v1

Sanjay Khemlani

Junior Developer
fileid-10113-100229-1701160258-headshot-crop-pink-31-v1

Sebastien du Toit

SEO Content Assistant
fileid-11195-100229-1716805360-headshot-crop-pink-2-v1

Slobodan Lazic (Laza)

Technical SEO Manager
fileid-9374-100134-1691595607-simone-headshot-crop-pink-v2

Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
fileid-10055-100229-1699950997-headshot-crop-pink-26-v1

Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
fileid-10797-100134-1711458789-staff-image-a-v8

Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED