eCommerce Store Doing £200,000/Week Case Study
Background
This client came to A1 SEO in April 2021. The firm had obtained a huge success buying in products and selling them on eBay and Amazon over the years and were in the process of launching their own online store as an additional sales channel. 1 year in and the website is bringing in just over £200, 000 in sales every single week.
Strategy
Links
We started with citations here. Usually, citations are used for local SEO and the use of citations might not seem to make sense and is definitely not a real needle mover. The idea here was to pad out the link profile on this fresh domain.
Next, we focused on building out ~8 links a month, upping the quality tier in 3-month steps. Not focusing on DA/DR here, just going by Ahrefs traffic thresholds (1k, then 5K, then 10K, then 20K minimums).
Content
This was pretty straightforward. Almost our entire content strategy was around Surfer optimized product category pages. We also did some work on initial category page clustering, alongside ongoing cannibalization reviews.
Technical
We had to deal with some of the usual technical issues. We had a few 404s to tidy up post-launch, alongside a few redirect chains to tease out. Shopify became a bit of a nightjar slowing the website down and we had to bring in, with the client’s approval, an external developer to optimise some of the apps there we re slowing down the site’s ecosystem.
Results After 12 Months
Increase in weekly sales
keywords on page 1
position
monthly visits from Google
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Anima McBrown
Proofreader/Editor
Brittany Anderson
Sr. SEO Content Strategist
Bronwyn Kruger
Proofreader/Editor
Erin Steenhoff
Outreach Copywriter
Graham Grieve
SEO Consultant
Jade van der Merwe
SEO Content Assistant
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Copywriter
Karina Gondola
SEO Content assistant
Maecie Camata
SEO Executive
Matthew Rolfe
SEO Account Executive
Mike Gil
Technical SEO Executive
Nikolaj Popovic
Senior Developer
Pooja Silal
SEO Content Operations
Sebastien du Toit
SEO Content Assistant
Slobodan Lazic (Laza)
Technical SEO Manager
Simoné Visser
SEO Content Team Lead
Tali Rosen
Sr. Outreach Copywriter
Tyhlor Talliard
SEO Copywriter
Chiara van Zyl
SEO Copywriter
WHY CHOOSE A1 SEO
A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.
SPEAK TO AN EXPERT
Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.
