Graham Grieve of A1 SEO

A1 SEO - A Leading Estate Agency SEO Firm

A1 SEO is an SEO agency that has a proven track record of delivering results. We have achieved a wide range of results, from driving up to £200,000 in weekly sales for new eCommerce websites in less than 6 months to generating £1.5 million in lead generation for financial firms. All of our SEO strategies are designed to accelerate your growth.

OVERVIEW

Search Engine Optimisation (SEO) is the practice of improving the technical setup, content relevancy and link popularity of a company’s website to improve search engine rankings for its pages.

SEO strategies are recommended by search engines to enhance the user experience and the page ranking of a website by providing content that is relevant to the user and increasing web traffic from your target audience. Examples of such real estate SEO strategies include the use of target keywords in the title, meta description, and headline (H1) text, descriptive URLs using the right keywords instead of string numbers, and the use of schema markup to delineate the estate agent SEO content of the page.
  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits

OUR CLIENTS

guitarguitar.co.uk affordablegolf.co.uk gardenersdream.co.uk thedesignerrooms.com wholesaledomestic.com lochlomondwhiskies.com rubberroofingdirect.co.uk myhotelbreak.com drdarrenmckeown.com caffia.com certum.co.uk beeksgroup.com gates-scotland.co.uk trackerintelligence.com discountpetsupplies.co.uk solutionsdriven.com plastechgroup.com nadcellclinic.com myvoyagescotland.com loanza.co.uk jrsindustrial.co.uk hyperiontiles.co.uk homedetail.co.uk glenscotia.com drbonaros.com diversediagnostics.co.uk

IMPORTANCE OF ESTATE AGENCY SEO SERVICES

Imagine being able to locate potential clients in your market who are at a point in their buying cycle where they’re ready to buy or enquire about your estate agency. That’s the power of search engine optimisation (SEO) and SEO strategy for estate agents. By definition, search engine marketing means searchers need to be already familiar with your estate agency service in order to find it. The opportunity to tap into this source of high-quality traffic for real estate agents is endless.

Search engine optimisation puts your brand and website in front of potential customers inputting search queries for businesses similar to yours at the moment they’re most likely to convert.

ESTATE AGENCY SEO STRATEGY WILL ALLOW YOU TO

  • Rank at the top of Google search results and other search engines in the real estate industry
  • Make your property industry website more visible online
  • Generate more leads, sales, and relevant traffic through your website using keyword strategy
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area

53%

of your traffic will be driven by organic search (SEO), on average. 

Source: 
BrightEdge

49%

of digital marketers say SEO for estate agents is the best channel for ROI.

14.6%

is the conversion rate you can expect from your real estate SEO traffic.

Source: 
MonsterInsights

53%

of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google search
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
     
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google

HEAR WHAT OUR CLIENTS HAVE TO SAY

Adam Shepherd - Reviews & Community Editor

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.

Adam Shepherd
Reviews & Community Editor - IT Pro
Cleo Hartness - Digital Marketing Executive

A1 SEO are skilled and professional at what they do. I have worked closely with Graham and the team to ensure our website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!

Cleo Hartness
Digital Marketing Executive - Cyber Essentials
Gareth Downie - Director

We have seen unbelievable growth year on year since working with Graham and the A1 SEO team. The initial process was simple and the guys worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.

Gareth Downie
Director - West Coast Foods

SERVICES

Outreach & Linkbuilding

If your real estate agent competitors have a good ranking, they'll be building links at a huge rate. But building links is a lot of work, so let A1 SEO take care of it for you by utilising SEO for estate agents. We've got a huge network of reputable websites we can reach out to for real estate SEO link building, so you don't have to worry about it.

Our Links
Guest Posts
Citations
Links Audit
Custom Outreach

Local SEO

If you want to get customers who are interested in local businesses right around the corner, local SEO is the way to go. It focuses on two types of searches - local searches and location-based keywords.

It's easy to rank a local website - just follow the process, and you'll be good to go! At A1 SEO, we've been refining the local search process for the last 10 years, so there's no SEO magic involved - just simple tasks. If you do it right, you'll be able to get your estate agent website to the top of the local map pack (for example, Google Maps) with this SEO strategy, and you'll even be able to rank for location-based keywords too.
What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO is all about the parts of a web page that you have control over. Most of the time, you can change those parts right away.

Giving it the attention it deserves helps Google figure out how important your pages are and links your content to the keywords that people are searching for. This is the power of SEO for estate agents.
How We Deliver
Semantic Entity Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

If you're looking to get a better understanding of where your website is in terms of search rankings, A1 SEO has got you covered. We've done SEO audits on hundreds of websites over the last 5 years, and we've found the main issues that need to be addressed.

Our audits look at all aspects of your website, from technical to on-page and off-page link building.

We use a few different tools to figure out where you stand with Google and give you actionable tips on how to get your website to rank higher through meta descriptions, SEO keywords, effective SEO strategy using longtail searches, and ensuring your website is mobile-friendly.
What We Audit
Sitemap
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your best estate agent team can help your website rank highly in search results using SEO for estate agents, but they don't have the experience to do it. Your internal team can give you a lot of strategic direction, but it's expensive to hire an SEO estate agent specialist.

A1 SEO understands that big companies want to make sure their employees have the skills they need, and they don't want to rely on outside firms for their strategic planning needs when it comes to real estate SEO. We have trained some of the largest internal marketing teams in the world, including FMCG, B2B, and B2C teams.
Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Develoment
Expert Guidance

Technical SEO

When it comes to technical SEO for estate agents, it's all about making sure your site is optimized for search engines for better online visibility and more traffic. It's about making sure your website is as friendly to Google as possible to improve your site's authority with key elements. Technical and on-page SEO is the foundation for building links and content marketing.

Sites rank better when they give Google more info about themselves. It's like trying to write an English-speaking professor's dissertation in Spanish - if the examiner can't read it, it's no use.

Technical SEO delivers because it depends on how fast A1 SEO can get started on your website. It gives us full control and valuable insights, and our estate agent SEO link-building campaigns give you immediate results as they drive referral traffic.

It takes time for Google to re-evaluate the quality of your estate agent site, but you should start to see an improvement in your rankings after a while.
Some Of Our Technical Checks
Encryption
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO helps some of the biggest digital marketing companies in the UK manage their SEO strategies. We understand how hard it can be to staff, onboard, and manage accounts. A1 SEO's short-, medium-, and long-term options help take some of the stress off new clients.

We also offer white-label SEO that focuses on link building to drive traffic to your landing pages from other websites and improve your online visibility with organic leads, which is something most agencies don't have time or know how to do. We do technical SEO, on-page SEO, keyword research, and reporting for agencies that don't have their own effective SEO team to build links or those that are going through a staff change.

If you can outsource the bulk of your SEO, you can work with more clients without having to rush to hire. We're always happy to take phone calls and meet with the client or agency face-to-face.
Our White Label SEO
Off-Page SEO
Content
Technical SEO
Local SEO
Site Migrations
Reporting
White Label Account Management

OUR PROCESS

1

Onboarding

Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire estate agent SEO campaign. From here, we will brief you on your real estate agent website's technical, on-page and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SEO strategy's performance in improving online visibility. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a strategy for your real estate agents.

2

Strategy Call

After the onboarding stage, you will already have deliverables being completed against your estate agent's account, and the clock will be ticking toward increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your estate agent SEO industry and will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback to allow us to tailor this strategy further to meet your real estate SEO goals. We expect all our clients who are letting agents, to commit to regular catch-ups on-going, ideally on a bi-weekly basis.

3

Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of real estate SEO experts will conduct an in-depth estate agencies niche analysis, covering every topic and sub-topic within your industry. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way and drive traffic to your page. This process takes anywhere from 20 to 500+ hours!

4

Link Building Strategy

Whilst your granular page-level strategy for real estate agents is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links and, therefore, more traffic. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget in terms of online visibility. Our team has the ability to deliver scalable off-page SEO strategies from day 5!

5

Technical SEO Sprint

During the niche analysis of estate agencies and early link-building stages, our technical SEO team will be in the background working their magic. We run a benchmark of all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This is a sprint that is repeated every single month.

6

SEO Scale Up

During the niche analysis of estate agencies and early link-building stages, our technical SEO team will be in the background working their magic. We run a benchmark of all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This is a sprint that is repeated every single month.

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WHY CHOOSE A1 SEO

A1 SEO has years of experience in estate agency SEO. Our SEO experts are up-to-date on the latest SEO best practices. We have worked with many of the world’s fastest-growing businesses in highly competitive industries. A1 SEO plans meticulously, works hard, and has industry-leading knowledge. This allows us to increase traffic and dramatically increase the revenue coming through your business. Increasing keyword rankings, increasing traffic, generating leads, and increasing revenue are our specialities. Our process-based SEO strategies deliver measurable returns on investment time and time again.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rossen

Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

SPEAK TO AN EXPERT

Hi there, my name is Graham Grieve, and I am the lead SEO consultant at A1 SEO. A1 SEO is a team of SEO specialists that only provides SEO work. This means that 100% of your budget goes directly into ranking your website.

A1 SEO has ranked websites in many of the most competitive niche markets. Our SEO campaigns are transparent, and our SEO training process is simple.

Call me if you have any questions so we can improve the search visibility of your website.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED

ADDRESS

A1 SEO
The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
Glasgow
G77 6EF
01418462202
search@a1seo.com

FREQUENTLY ASKED QUESTIONS

HOW LONG DOES SEO FOR ESTATE AGENTS TAKE TO WORK?

This depends on many factors, including your company's industry and keyword competition. SEO for estate agents takes time, but it should yield results in 6–12 months. Results are traffic and lead or conversion increases. Any business investing in real estate SEO should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One strategy in SEO is link building, which sends a message to search engines like Google that your estate website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO for letting agents specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search engine results and create a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the estate agents and their company.

An SEO specialist can do wonders for a business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO for estate agents services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting, and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO services, where businesses are selling directly through a website. However, we have helped build dozens of high 6- and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party agency has a lot of benefits for estate agents, like having a team of experts who are up-to-date on digital marketing and the latest trends and developments in search technology specific to SEO for estate agents instead of just one person trying to keep up with everything. Also, one person in-house might get called into meetings, call in sick, and need at least a month off every year.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just SEO for estate agents, and as we invest in training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies to help sites rank since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the Search Engines always figure it out and punish the site. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. The registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

Monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts – we are that confident in our abilities.