Graham Grieve of A1 SEO

A1 SEO - A Leading Fashion SEO Agency

A1 SEO is a successful SEO agency that delivers results. From bringing new eCommerce websites to £200,000 in weekly sales in less than six months to generating a £1.5 million increase in leads for financial firms, we know how to produce significant outcomes with our fashion SEO services. All of our strategies are designed to encourage growth in your fashion business and increase your online visibility.


SEO, or Search Engine Optimisation, is the process of optimising a website’s technical configuration, content relevance, and link notoriety in order to improve its search engine rankings.

Search engines recommend the use of SEO strategies that aim to improve page ranking by enhancing the user search experience. This includes using relevant keywords for your fashion website in meta titles, meta descriptions, and headlines (H1), descriptive URLs with keywords rather than sequences of numbers, and schema markup to define the page’s content, among other SEO best practices.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits



Imagine being able to locate customers in your market who are in a stage of the buying cycle where they are eager to purchase or inquire about your fashion brand. This is the strength of SEO. Search engine marketing, by definition, requires that searchers are already familiar with your product or service. There is no limit to the potential of delving into this source of quality organic traffic for your physical or online business.

SEO (search engine optimisation) places your fashion brand and website in front of people who are actively searching for fashion companies and businesses similar to yours at the point when they are most likely to convert.


  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers outwith your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


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Mark Simpson

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

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Jonny Livingston

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

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Raheela Mohammed

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”


Outreach & Linkbuilding

The number of domains that link to your fashion website is frequently cited as one of (if not THE) most significant ranking factors. A1 SEO has developed an extensive network of legitimate websites that can be contacted for link building.

If your fashion industry competitors have a high search engine ranking, they will build relations on a massive scale. However, establishing connections is arduous. This is A1 SEO's area of expertise, so allow us to manage your link-building efforts and fashion SEO services.

Our Links
Guest Posts
Links Audit
Custom Outreach

Local SEO

Local SEO enables you to attract customers who are looking for the latest fashion trends and services in your neighbourhood. Local SEO concentrates on two search types: local searches and location keywords.

Ranking a local website is straightforward. At A1 SEO, we follow a process that we have refined over the past 10 years. There's no SEO black magic here – just straightforward tasks. When followed correctly, this process will help boost your fashion websites rankings in the local map pack and on location-based keywords for the fashion market.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO refers to the components of a page. In most cases, you have direct control over these elements, and they can be altered instantly to entice customer engagement.

Giving on-page SEO the time it deserves assists Google in assigning relevance to your pages and associates your fashion brand content with keywords that google users search for in the fashion sector.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

At A1 SEO, we've got SEO Audits down to a TEE. Over the past five years, we have audited hundreds of websites and identified the main actionable sticking points in every single one of them.

We examine technical, on-page, and off-page (link building) elements using several tools to determine the state of your fashion industry website as a whole.

If you want to know where your website stands with Google and get actionable advice on how to boost its search engine rankings and find potential customers through search intent, an audit from A1 SEO is the perfect starting point for your fashion company.

What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your staff can improve your website's performance in search engine results, but they may lack experience. Your in-house team can do a lot with strategic direction, but hiring an SEO specialist is expensive.

A1 SEO knows that many large companies want to improve their employees' skills and only use outside firms for strategic planning. We've trained some of the world's largest in-house marketing teams, including FMCG, B2B, and B2C teams.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO (along with on-page SEO) is a foundation for scaling link building and content marketing. Technical SEO analyses a site for search engines. Our fashion SEO experts know the importance of creating a Google friendly website.

Sites that tell Google more about themselves rank higher. It's like giving your English-speaking professor a 10,000-word Spanish dissertation. Unless the examiner can read it, good content is useless.

Technical SEO delivers, but it depends on how quickly A1 SEO can start our fashion industry SEO strategy on your website.

Technical SEO gives us full control, and link building campaigns from a fashion SEO agency like A1 SEO can yield immediate results for fashion brands. Google takes time to reassess your site's quality, but you should see an increase in rankings and conversion rates after the work is done.

Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO manages the SEO strategies for some of the largest digital marketing firms in the UK. We know client staffing, onboarding, and account maintenance can be difficult. A1 SEO short-, medium-, and long-term options help ease new client strain.

Our white label SEO focuses on link building. Most agencies don't have the time or expertise to do it. We provide technical SEO, on-page SEO, keyword research, and reporting for fashion businesses and agencies without their own SEO team or those going through staff changes.

If you can outsource a large part of your fashion SEO strategy to a search marketing agency, you can enjoy more digital success and take on more fashion industry clients without rushing to hire additional staff. We are always available for phone calls and in-person meetings with the end client or agency.

-page SEO, keyword research, and reporting for agencies without their own SEO team or those going through staff changes.

If you can outsource a large part of your SEO strategy, you can take on more clients without rushing to hire. We are always available for phone calls and in-person meetings with the end client or agency.

Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Once your contract is signed, we will begin the onboarding process with our fashion SEO agency. Our onboarding process kicks off the entire SEO project and campaign. From here, we will brief in your website's technical, on-page, and off-page audits. We will also create your own tailored reporting dashboard so you can have complete oversight of your SEO campaign's performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together a strategy.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your fashion businesses and industry. We will reach out to arrange a deep dive call to go through our proposed strategy and gain feedback. This will allow us to tailor this strategy further to meet your fashion SEO goals. We encourage all clients to commit to regular catch-ups on-going, ideally on a bi-weekly basis.


Niche Analysis

Now we're cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis with services tailored toward SEO for fashion eCommerce and retail, covering every topic and sub-topic within your industry and creating engaging content for brand visibility. From here, we will create a master database containing each page of your website and what is required to start moving the needle in an extremely granular way. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts and fashion SEO agency magicians will crawl through your Google Search Console account to find the biggest opportunities for external links in the fashion sector. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from as early as day five of an SEO campaign!


Technical SEO Sprint

During the niche fashion SEO analysis and early link building stages, our technical SEO team will be in the background working their magic. We benchmark all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This robust SEO strategy is a sprint that is repeated every single month.


SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs and will have a good idea of how we work and operate with organic search results. All of the systems we have put in place for your business to date are designed to scale up search volume from your target audience nicely and drive organic traffic to your category pages to boost revenue. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of fashion content, building links, and keeping on top of the website's technical SEO.



A1 SEO has a wealth of experience. Our SEO experts have a proven track record and are familiar with current best practices and high-quality content. A1 SEO has collaborated with some of the world’s most rapidly expanding businesses in highly competitive industries. We meticulously plan, work diligently, and possess industry-leading expertise which we apply to our search marketing services. This helps us drive traffic and produce a significant impact on your company’s revenue. We specialise in increasing keyword rankings, traffic, prospects, and revenue. Our process-based SEO strategies consistently generate a measurable return on investment.



Aislinn Corbet

SEO Account Manager

Angel Ivy Bacasmas

Outreach Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown


Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Erin Steenhoff

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jana Stevens

SEO Copywriter

Jayson de Guzman

Outreach Lead

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Pooja Silal

SEO Copywriter

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser


Tali Rosen

Senior Outreach Copywriter

Tyhlor Talliard

Outreach Copywriter


Hello there, I am Graham Grieve, the chief SEO consultant for A1 SEO. The SEO specialists at A1 SEO only provide SEO services. That means that the entirety of your budget goes directly towards boosting your website’s rankings. A1 SEO has ranked websites in competitive niches. Our SEO training is straightforward, and our campaigns are open. Please contact me if you have any queries, and together we can improve your website’s search engine rankings.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


How long does SEO take to work?

This depends on many factors, including your company's industry and keyword competition. SEO takes time but should generally yield results in online searches in 6–12 months. Results include traffic and lead or conversion increases. Any business investing in SEO should expect to see progress within this timeframe, even if you haven't reached your final goal.

How does link building help SEO?

One off-site strategy in SEO is link building, which sends a message to search engines like Google that your website is an authoritative resource. This means that sites with more high-quality backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure relevant search results and create a positive user experience. In other words, an SEO Specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company.

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

An SEO Specialist can do wonders for a business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services, focusing on link building, content optimisation, technical SEO, local SEO, SEO consulting and SEO training.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any one sector. That being said, the majority of our business is in eCommerce SEO, where physical and online businesses are selling directly through a website. However, we have helped build dozens of high 6- and 7-figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party agency for fashion SEO services has a lot of benefits, like having a team of experts who are up-to-date on digital marketing and the latest trends and developments in search technology instead of just one person trying to keep up with everything. Also, one person in-house gets called into meetings, can call in sick, and needs at least a month off every year, which may leave you without an SEO at crucial times.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and as we invest in training and development, you get better employees who bring more value to your fashion business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house. Most importantly, you can trust us as an agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers so that you can rank above other fashion brands or companies.

The best content strategies are those that focus on getting you seen in the searches that bring the best customers to your website. It's not about being popular or following the latest seasonal trends. Instead, it's about being relevant, easy to reach, and there when potential customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website or online store to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to online marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some SEO companies may think this is a good solution, but the search engines always figure it out and punish the site. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services to fashion companies and businesses in various other sectors. We have a variety of packages that will work for most growing businesses, depending on their needs. Get a quote from us and a free consultation on your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" and can do everything. From what we've seen, this is almost never the case. Most of the time, such a marketing agency will be good at some things, like Google Ads or Social Media, but not so good at other things. They will say they can do all services, but they will outsource some of them, like the SEO services, without you knowing. We're different because we only offer and specialise in SEO.

How long are your contracts?

We offer monthly rolling contracts with a 6-week cancellation policy. We don't tie you into 12- or even 6-month contracts as we are that confident in our abilities.