A1 SEO Stoke-on-Trent

A1 SEO Stoke-on-Trent is an SEO company that delivers results. From getting new eCommerce websites up to £200K in weekly sales in less than 6 months to delivering a £1.5m boost in leads for financial organisations, all of our tactics are designed to help you develop your business' online visibility.


SEO, or Search Engine Optimisation, is the practice of improving a website’s technical setup, content relevancy, and link popularity in order for search engines to rank its pages higher.

Search engines promote the use of SEO tactics that aim to raise page ranking by offering pertinent information to improve user search experience. This involves the use of high-ranking keywords in page titles, meta descriptions, and headings (H1). This also includes the use of descriptive URLs with keywords instead of strings of numbers and schema markup to specify the content of the page.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits


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Imagine being able to identify customers who are in your market and at a point in the buying cycle when they are ready to buy or inquire. That is the strength of SEO. Search engine marketing, by definition, requires searchers to be familiar with your product or service. The opportunity to tap into this source of high-quality traffic is limitless.

SEO (search engine optimisation) places your brand and website in front of individuals looking for businesses like yours at the exact moment they are most likely to convert.


  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.

Monster Insight


of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


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Mark Simpson


“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

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Jonny Livingston


“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

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Raheela Mohammed


“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”


Outreach & Linkbuilding

The number of domains linking to your website is frequently recognized as one of (if not THE) most critical ranking criteria. At A1 SEO Stoke-on-Trent, we've built an extensive network of respectable websites with whom we may establish links.

If your competitors have a high search engine rating, they will be building links on a large scale. However, making connections is difficult. Allow A1 SEO Stoke-on-Trent to manage your link-building efforts; this is our speciality.

Our Links
Guest Posts
Links Audit
Custom Outreach

Local SEO

Local SEO enables you to attract customers who are seeking products and services in your area. Local SEO focuses on two sorts of searches: local searches and location keywords.

It is simple to rank a local website for commercial success. A1 SEO Stoke-on-Trent follows a process that has been perfected over the last ten years. There's no SEO dark magic here, just simple duties. This technique, when done correctly, enhances your website's ranks in the local map pack and on location-based keywords.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO relates to the components of a page. In most situations, you have direct control over these aspects and may change them at any time. Giving on-page SEO the attention it deserves helps Google assign relevance to your pages and correlates your content with keywords that visitors search for on Google. When combined with high-quality content writing, on-page SEO forms part of an effective marketing strategy.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

A1 SEO Stoke-on-Trent has SEO audits down to a Tee. We've audited hundreds of websites over the last five years and discovered the primary actionable sticking spots in each and every one of them.

We use a variety of technologies to assess the overall status of your website's technical, on-page, and off-page (link-building) features.

An audit from A1 SEO Stoke-on-Trent is a great place to start if you want to know where your business' website stands with Google and get concrete suggestions on how to improve its search engine rankings.

What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your team has the ability to increase the search performance of your website, but they may lack expertise. With strategic leadership, your in-house staff may accomplish a lot, yet hiring an SEO professional is costly.

A1 SEO Stoke-on-Trent understands that major corporations want to develop the abilities of their staff and only hire outside organisations for strategic planning. Some of the world's largest in-house marketing teams, including FMCG, B2B, and B2C teams, have been educated by us.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

The cornerstone for scaling link-building and content marketing is technical SEO (including on-page SEO). Technical SEO is the process of optimising a website for search engines. It is important to create a Google-friendly website.

Sites that provide more relevant and helpful information to Google are ranked higher. It's like handing your English-speaking professor a 10,000-word dissertation in Spanish. Good material is meaningless if the examiner cannot read it.

Technical SEO is effective, and we always have total control over it but the sooner we can begin, the better. Google takes time to review the quality of your site, but you should see a rise in ranks after the job is completed.

Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO Stoke-on-Trent manages the SEO strategies for some of the UK's top digital marketing agencies. As one of the leading SEO vendors in Scotland, we understand that client hiring, onboarding, and account maintenance may be challenging. A1 SEO Stoke-on-Trent's short-, medium-, and long-term choices help relieve new client strain.

Our white-label SEO services are focused on link building. Most agencies lack the necessary time and experience. For agencies without their own SEO team or those experiencing personnel changes, we offer technical SEO, on-page SEO, keyword research, and reporting.

If you can outsource a big portion of your SEO campaigns, you'll be able to take on additional clients without having to rush to employ more staff. We are always accessible for phone conversations and face-to-face meetings with the client or agency.

Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Onboarding begins as soon as your contract is signed. Our SEO specialists begin with your website's technical, on-page, and off-page audits to have a better understanding of your current ranking. Next, we create a tailored reporting dashboard so that you can have complete oversight of your SEO campaigns and their performance. At this stage, we also ask you to fill out a couple of forms to help our internal teams to put together a strategy.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock starts ticking towards increased rankings. At this stage, our team has already spent a considerable amount of time familiarising themselves with your industry and will arrange a deep dive call with you. We'll go over our proposed strategy and get your feedback to tailor this strategy to your SEO goals. From the client side, we recommend catching up with our SEO specialists and web developers on a regular basis, ideally bi-weekly.


Niche Analysis

Now we're cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts conducts an in-depth niche analysis, covering every topic and sub-topic within your industry. From here, we create a master database containing each page of your website and what is required to start driving traffic to your business. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way to return the best possible ROI. Our team has the ability to deliver scalable off-page SEO strategies as early as day five!


Technical SEO Sprint

During the niche analysis and early link-building stages, our technical SEO team will be in the background working their magic. We benchmark all of our client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines, and much, much more. This is a sprint that is repeated every single month.


SEO Scale Up

All of our aforementioned steps take 1-3 months. By this point, you'll begin seeing movement in the SERPs and have a better understanding of how we work and operate. All of the systems we have put in place for your business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new and optimising older pieces of content, building links, and keeping on top of the website's technical SEO.



A1 SEO Stoke-on-Trent has extensive experience, and our SEO experts are up to date on the latest best practices. A1 SEO Stoke-on-Trent has worked with some of the world’s most rapidly rising businesses in highly competitive industries. We diligently prepare, work hard, and possess industry-leading experience. This allows us to deliver intelligent SEO strategies that effectively increase traffic and the money pouring through your firm. We specialise in increasing keyword ranks, traffic, leads, and revenue, and our process-based SEO tactics consistently generate demonstrable ROI.



Aislinn Corbet

SEO Account Manager

Angel Ivy Bacasmas

Outreach Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown


Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Erin Steenhoff

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jana Stevens

SEO Copywriter

Jayson de Guzman

Outreach Lead

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Pooja Silal

SEO Copywriter

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser


Tali Rosen

Senior Outreach Copywriter

Tyhlor Talliard

Outreach Copywriter


Hi there, I’m Graham Grieve, the leading SEO consultant at A1 SEO Stoke-on-Trent. The team of SEO professionals at A1 SEO Stoke-on-Trent only focuses on SEO. That implies that your whole budget is dedicated 100% to ranking your website. A1 SEO Stoke-on-Trent has ranked websites in highly competitive niches. Our efforts are clear, and our SEO training is easy to understand. If you have any queries, please contact me so that we can improve the visibility of your existing or new website in the results pages.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


A1 SEO Stoke-on-Trent
Federation House
Station Road
0178 550 8748


How long does SEO take to work?

This is dependent on a variety of factors, including your company's industry and keyword competitiveness. SEO requires time, but you should generally expect to see returns within 6-12 months. The end result is an increase in traffic and leads or conversions. Any company investing in SEO can expect to see results within this timeframe, even if they haven't met their final target.

How does link building help SEO?

Link building is a search engine optimisation (SEO) method that aims to signal to search engines like Google that your website is an authoritative resource. This implies that sites with more high-quality backlinks are more likely to rank higher.

What is on-page optimisation in SEO?

On-page optimisation, commonly referred to as on-page SEO, is the practice of improving a website's traffic and search engine rankings by making modifications to the page itself. Measures to improve meta descriptions and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

An SEO specialist will optimise each page of a website to ensure appropriate search results and a great user experience in order to enhance website traffic, lead volume, and brand exposure. In other words, an SEO Specialist, like any other marketer, works to boost income for the firm, whether they operate in digital or conventional media.

When a website is tested, analysed, and updated to be search engine friendly by an SEO professional, it increases in the ranks on major search engines such as Google and Bing.

An SEO Specialist may do wonders for a company's Google rankings by utilising keyword research and SEO tools such as Google Analytics. Some may also work closely with other members of a marketing team to develop new projects or enhance social media account management in order to increase user engagement and website traffic.

What services does A1 SEO Stoke-on-Trent Offer?

A1 SEO Stoke-on-Trent focuses on link development, content optimisation, technical SEO, local SEO, SEO consultancy, and SEO training.

Do you specialise in any particular sectors?

We do not specialise in any specific sector. However, the majority of our work is in eCommerce SEO, where firms sell directly through a website. We have assisted in the development of dozens of high 6 and 7-figure lead-generating firms, as well as small Stoke-on-Trent businesses.

Where is A1 SEO Stoke-on-Trent based?

Our main office in Stoke-on-Trent is at Federation House, Station Road, Stoke-on-Trent ST4 2SA.

Why do I need A1 SEO Stoke-on-Trent when I can hire a specialist in-house?

At some point, we understand that some companies may prefer to have an in-house specialist. But in our experience, this is only necessary when your yearly SEO expenditures exceed £70,000.

Using a third-party agency provides several advantages. You'll have access to a team of professionals who are up to speed on digital marketing and the newest trends and advances in search technology, rather than just one person attempting to keep up with everything. In addition, with one in-house specialist, you'll have to account for sick days, annual leave, and meetings which may render you without an SEO at crucial times.

A1 SEO Stoke-on-Trent provides a team of experts, not just one. You get expertise in a variety of disciplines, not just your own. And since we invest in training and development, you get better personnel that add more value to your company more frequently. Above that, we're considerably less expensive than having a full-time employee.

Most importantly, you can trust our Stoke-on-Trent SEO services. Trust, Loyalty, and Collaboration (TLC) are at the heart of how we conduct business, and our client's success is always our first concern.

Why is it so important for SEO to have a content strategy?

People always have questions. They type them into search engines hoping to find what they're looking for. However, that's only possible if these search engines can find the most relevant answer. We assist you in coming up with the finest replies to serve your UK or international audience and convert customers.

The most effective content strategies are ones that focus on getting you found in the searches to bring the right consumers to your website. It's not about being popular or keeping up with the newest fashion. Instead, it's about being relevant, accessible, and available when potential customers need you.

The good news is that we've been working on content tactics long before they were fashionable, so we know what it takes to get your existing or new website ranked.

Do you offer quick fixes and "black hat" SEO?

Never. We only apply ethical and "white hat" strategies in digital marketing, search engine optimisation, content development, reputation management, and link building.

You may get "number one" for a term in a matter of weeks, but if it is a highly competitive keyword, the only way to do this is to deceive the search engines. Some businesses believe this is a smart solution, but search engines always catch on and eventually penalise the site.

As a reputable internet marketing business, we know that the best way to drive more traffic to your site is by using organic SEO tactics. Whether you're targeting customers in your local area or looking for broader commercial success in the UK, our personal service helps you achieve your business goals the right way.

How much do you charge for your services?

As a comprehensive SEO company, we offer a range of SEO services starting at £1,200+VAT per month. We have a variety of packages that work for most growing businesses, depending on their needs.

Whether you need us to create content, help generate leads, or work with your existing digital marketing agency, we're here to assist with your business.

Get a quote from us and a free review of your website by contacting us about our services online.

Who is A1 SEO Stoke-on-Trent owned by?

A1 SEO Stoke-on-Trent is an independent family-run business. We are a limited company, and our registration number is SC699214.

Why should I work with an SEO agency like A1 SEO Stoke-on-Trent instead of an agency that does everything?

There are several agencies that claim to provide full service. However, according to our observations, this is nearly never the case.

On the marketing agency side, they'll often be good at certain things, like email marketing or social media, and outsource the services that they're not familiar with, like SEO, without your knowledge.

We're unique in that we exclusively provide SEO services. Our proven track record as a leading Stoke-on-Trent SEO agency, coupled with an effective marketing strategy, means that we can drive traffic to your business effectively.

How long are your contracts?

We offer monthly rolling contracts with a 6-week cancellation policy. As a reputable SEO agency, we don't tie businesses into 12 or even 6-month contracts. We are that confident in our SEO services.