Travel Website Case Study

(click to expand)

Background

This luxury travel website came on board with A1 SEO in April 2022 with an £8,500 monthly SEO budget. The website was only 2.5 years old and had seen good growth in the second year of operating, but was starting to stagnate. The firm approached A1 SEO with aggressive targets of doubling the quarterly revenue of £250,000 to £500,000

Strategy

Content

Most of the content on the page featured bottom of the funnel, commercial keywords. We spun the strategy on it’s head and started posting out more top of the funnel content to both increase searches AND build out proper topical authority. All of our content was ideated based on Wikipedia data and Ahrefs estimated search volume. This data was pulled into SurferSEO where briefs were created and content was written.

Links

We averaged 25 links a month over a 6 month period for this client. We focused on sites with strong traffic that were relevant to the client’s industry. No focus on DA or DR here.

Technical

There was nothing entirely exciting here. We fixed 404s, implemented redirects and applied new, state of the art caching software to the website which brought the site in line with core web vitals. Improving speed saw the conversion increase percentage start to significantly overtake the traffic increase percentage.

Redirects

With the client’s express permission, we were able to acquire 2 highly targetted dropped domains with good backlink portfolios. We redirected these. Google is only picking up ~20% of these site’s referring domains, but these are sites like bbc.co.uk, forbes.com and bbcgoodfood.co.uk

Results Over First 6 Months

0 %
Organic traffic increase (an additional 73,612 hits)
0 %
Bookings from organic traffic increased by 249.5% (an additional 5,867 bookings)
£ 0
Revenue increase

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
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Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rossen

Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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