Graham Grieve of A1 SEO

A1 SEO - A Leading Gyms and Fitness Centres SEO Agency

If you're looking for a gym SEO agency that can help you grow your business, look no further than A1 SEO. We've helped businesses grow from £200k in weekly sales on new eCommerce sites in less than half a year to generating £1.5m in leads for leading financial firms in less than six months. We know what it takes to grow your gym business online, and we've got you covered with every single one of our SEO strategies. Choose our gyms and fitness centres SEO agency to take your business to new heights.


Search Engine Optimisation (SEO) is the practice of improving a website’s technical setup, content quality and link popularity to help Google rank your pages higher on web directories.

SEO is the practice of providing relevant content to improve your website’s user search experience (UX) and page ranking.

Some SEO best practices that Google recommends include using relevant keywords in your titles and meta descriptions in your H1 (headline), descriptive URLs with main keywords instead of strings of numbers and schema markup to define your page’s content.

  • Digital PR
  • On-Page SEO
  • SEO Copywriting
  • Local SEO
  • eCommerce SEO
  • Technical SEO
  • Mobile SEO
  • Penalty Removal & Recovery
  • SEO Audits



Gym Search Engine Optimisation (SEO) allows you to identify potential customers in your market who are at a point in their buying journey where they are either ready to purchase or enquire about your product or service. By its very nature, SEO necessitates that these fitness enthusiasts are already familiar with the product or service you offer. The potential for leveraging this source of high-quality organic traffic is virtually limitless.

By optimising your fitness center website, our SEO service brings your business to the forefront when potential customers search for fitness centers similar to yours at a time when they are most likely to make a purchase.


  • Rank at the top of Google and other search engines
  • Make your website more visible online
  • Generate more leads, sales and traffic through your website
  • Build trust with potential customers
  • Tap into a highly motivated segment of your market
  • Control a significant part of the customer buying journey
  • Target customers within your geographical area


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


Adam Shepherd - Reviews & Community Editor

Outstanding knowledge of current SEO strategies and best-practice; A1 was really helpful in identifying the root causes of our ranking problems to deliver sustainable improvements, rather than artificial short-term boosts.

Adam Shepherd
Reviews & Community Editor - IT Pro
Cleo Hartness - Digital Marketing Executive

A1 SEO are skilled and professional at what they do. I have worked closely with Graham and the team to ensure our website was ranking on page 1 for our most competitive keywords. I am delighted to say that we have been on page 1 for over 5 months and still going strong. I would highly recommend A1 SEO if you are looking for your website to have a strong online presence. Thank you!

Cleo Hartness
Digital Marketing Executive - Cyber Essentials
Gareth Downie - Director

We have seen unbelievable growth year on year since working with Graham and the A1 SEO team. The initial process was simple and the guys worked hard to put complex SEO terms into plain English for our senior management team. Organic revenue started to increase dramatically after 4 months, continuing to this day.

Gareth Downie
Director - West Coast Foods


Outreach & Linkbuilding

The number of domains linking to your website is often referred to as one of the most significant factors in search rankings, if not the most important one. A1 SEO has created a large network of legitimate websites which we may contact for the purpose of link building.

If your competitors have a high ranking in search engines, they will be creating links on a large scale. However, creating links is a laborious process. Allow A1 SEO to take care of your link building needs; this is our domain.

Our Links
Guest Posts
Links Audit
Custom Outreach

Local SEO

Local search SEO for gyms allows you to draw in customers who are searching for fitness services, gym memberships and the like in your local area. Local SEO services focus on two types of searches: local queries and location keywords.

Ranking local fitness websites is a simple process that A1 SEO has developed over the past decade. There is no SEO magic involved, just simple tasks.

When done correctly, this process can help to improve the ranking of your gym website in local map packs (such as Google Maps) and location-based keywords.

What Is Involved
Local Keyword Discovery
Local Signal Development
On-Page Support
Local Site Hierarchy
Google Business Profile Optimisation

On-Page SEO

On-page SEO is the process of optimising the elements of a web page. Generally, these elements are directly in your control and can be changed immediately.

Delivering on-page SEO at the appropriate time assists Google in determining the relevance of your pages and links your content to the keywords that Google users search for.

How We Deliver
Semantic Entity-Based Keyword Research
Topical Authority Mapping
Scaling Content Creation
Full Entity Mapped Briefs
Internal Link Strategies

SEO Audits

A1 SEO offers SEO audits that are tailored to the specific needs of each website. Over the past five years, we have conducted audits on hundreds of websites and have identified the primary issues that need to be addressed.

Our audit process involves examining the technical aspects of the website, as well as the on-page and off-page elements of the website (link building).

We use a variety of tools to assess the overall state of the website. If you are looking to gain insight into your website's ranking with Google and receive actionable recommendations on how to improve your website's search engine ranking, an A1 SEO audit is the ideal way to begin.

What We Audit
Navigation & URL structure
Domain & Servers
Website Load Speed

SEO Consulting & Training

Your staff can enhance the visibility of your website in the search results. However, they are inexperienced. That being said, hiring an SEO specialist can be costly.

A1 SEO understands that many large organisations are looking to enhance their employees' capabilities and prefer to utilise external firms for implementing a strategic SEO plan. We have successfully trained some of the largest in-house marketing teams in the world, such as FMCG and B2B, as well as B2C teams.

Our Approach
In-Person Coaching
Tailored Learning Programs
Continual Support & Development
Expert Guidance

Technical SEO

Technical SEO is the process of analysing a website for the purpose of optimising it for search engines. The goal is to make the website as friendly to search engines as possible with the help of talented web developers and the guidance of SEO experts.

Technical (as well as on-page) search engine optimisation is the basis for expanding link building and content promotion. Sites that provide more information tend to land on the first page of Google. Good content is useless if the technical SEO elements are not up to scratch.

The success of technical SEO depends on the speed with which A1 SEO can begin on your gym website. Technical SEO provides us with complete control, so link building campaigns provide immediate results. It takes time for Google to reassess the quality of a website, but you should observe an increase in your Google's search results positioning once the work is complete.

Some Of Our Technical Checks
Mobile Responsiveness
Content Duplication
Structured Data
Status Codes
URL Paths
International Setups (hreflang)
WWW Resolve
Plus Over 100+ Checks

White Label SEO

A1 SEO helps some of the biggest digital marketing companies in the UK manage their SEO strategies. We understand how hard it can be to staff, onboard, and maintain an account, so we offer short, medium, and long term options to take some of the stress off new clients.

Our white label gym SEO service is all about link building, which is something most agencies just don't have time for or know how to do. We offer technical SEO, page search, keyword analysis, and reports for agencies that don't have a dedicated SEO team or are going through a staff change.

If you outsource a lot of your SEO, you can work with more clients without having to rush to hire more staff. We're always happy to take phone calls and meet in person with the client or agency.

Our White Label SEO
Off-Page SEO
Technical SEO
Local SEO
Site Migrations
White Label Account Management




Once your contract is signed, we will begin our onboarding process. Our onboarding process kicks off the entire SEO campaign. We will create your own tailored reporting dashboard so you can have complete oversight of the performance of your SEO campaign. At this stage, we also ask you to fill out a couple of forms to help our internal teams put together an SEO strategy for your gym website.


Strategy Call

After the onboarding stage, you will already have deliverables being completed against your account, and the clock will be ticking towards increased rankings. By now, our team will have spent a considerable amount of time familiarising themselves with your segment of the fitness industry. We will reach out to arrange a deep dive call to go through our proposed SEO strategy and gain feedback to allow us to tailor this search engine optimisation strategy further to meet your business goals. We expect all of our clients to commit to regular catch-ups ideally on a bi-weekly basis.


Niche Analysis

Now we can start cooking with gas! Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your segment of the fitness industry. From here, we will create a master database containing each page of your website and conduct keyword research in an extremely granular way to find out what is required to start moving the needle. This process takes anywhere from 20 to 500+ hours!


Link Building Strategy

Whilst your granular page-level SEO strategy is being devised, our team of in-house digital PR experts will crawl through your Google Search Console account to find the biggest opportunities for external links. We look for pages where links will move the needle in a big way, getting you the best possible ROI for your budget. Our team has the ability to deliver scalable off-page SEO strategies from day 5!


Technical SEO Sprint

During the niche analysis and early link building stages, our technical team will be in the background working their magic. We run benchmark tests on all of your client's websites against a 100+ point checklist and action any anomalies we find. We also do a deep dive within Google Search Console, looking for query gaps, indexing issues, broken average position lines and much, much more. This is a sprint that is repeated every single month.


SEO Scale Up

The previous steps in our process tend to take 1-3 months. By this point, you will begin to see movement in the SERPs (search engine results pages) and will have a good idea of how we work and operate. All of the systems we have put in place for your gym or fitness studio business to date are designed to scale up nicely. At this stage, it is a case of being aggressive with publishing new high quality content and optimising older pieces of content, building links and keeping on top of the website's technical SEO.



A1 SEO knows what we’re doing when it comes to SEO. Our team of SEO experts are up-to-date on the latest best practices. We’ve helped some of the biggest companies in the world grow in tough industries. We plan ahead, put in the hard work, and have top-notch fitness industry knowledge. That helps us get more organic traffic and make a big difference in how much money your business makes. We specialise in boosting keyword rankings, getting more traffic, getting more leads, and making more money. Our SEO strategies are proven to give you measurable ROI over and over again.



Aislinn Corbet

SEO Account Manager

Angel Ivy Bacasmas

Outreach Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown


Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Erin Steenhoff

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jana Stevens

SEO Copywriter

Jayson de Guzman

Outreach Lead

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Pooja Silal

SEO Copywriter

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser


Tali Rosen

Senior Outreach Copywriter

Tyhlor Talliard

Outreach Copywriter


Hey there, my name is Graham Grieve, and I’m the head SEO consultant at A1 SEO. At A1 SEO, we focus our efforts only on SEO – 100% of our budget is dedicated to getting your website to the top of the search engine results. We’ve ranked some of the toughest niches out there, and we ensure any SEO campaign we implement is transparent and easy to follow. If you’ve got any questions, just give us a call, and we’ll do our best to get your fitness or gym website to rank higher on search engine results pages.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


How long does SEO take to work?

This depends on many factors, including your company's industry and keyword competition. SEO takes time but should yield results in 6–12 months. Results are increases in traffic and lead or conversion. Any fitness business investing in even basic SEO services should expect to see progress within this timeframe, even if you haven't reached your goal.

How does link building help SEO?

One SEO strategy is link building, which sends a message to search engines like Google that your fitness website is an authoritative resource. This means that sites with more backlinks will likely rank higher.

What is on-page optimisation in SEO?

On-page optimisation, also known as on-page SEO, is the process of enhancing a website's search engine rankings through changes made on the page itself. Measures to enhance the meta description and title tags are examples of this.

What does a Search Engine Optimisation (SEO) specialist do?

When a website is tested, analysed, and modified by an SEO specialist to be search engine friendly, it rises in the rankings on major search engines like Google and Bing.

In order to increase website traffic, lead volume, and brand awareness, an SEO expert will optimise each page of a website to ensure it is relevant, increases its Google search results and creates a positive user experience. In other words, an SEO specialist is the same as any other marketer, whether they work in digital or traditional media, in that their ultimate goal is to increase revenue for the company through a successful marketing strategy.

An SEO specialist can do wonders for a business by increasing its website's Google rankings through the use of keyword research and SEO tools like Google Analytics. Some may also collaborate with other members of a marketing team to create new initiatives or improve the management of social media accounts in an effort to increase user engagement and website traffic.

What services does A1 SEO Offer?

A1 SEO offers scalable SEO services, focusing on link building, content optimisation, technical and local SEO, SEO consulting and employee training on delivering SEO services for the fitness industry effectively.

Do you specialise in any particular sectors?

Simply put, no, we do not specialise in any sector. That being said, the majority of our business is in eCommerce SEO, where businesses are selling directly through a website. However, we have helped build dozens of high 6 and 7 figure lead generation businesses.

Why do I need A1 SEO when I can hire a specialist in-house?

At some point, it may be better to hire someone in-house, but in our experience, that only happens when your annual SEO costs are more than £70,000.

Using a third-party gym SEO agency has a lot of benefits, like having a team of experts who are up-to-date on digital marketing best practices and the latest search technology trends instead of just one person trying to keep up with everything.

With A1 SEO, you get a group of people, not just one. You gain experience in many different fields, not just your own, and because we invest in training and development, you get better employees who bring more value to your business more often.

Not only do we take away the risk of hiring the wrong person, but we are also likely to be much cheaper than hiring someone in-house, and most importantly, you can trust us as an SEO agency. Trust, Loyalty, and Collaboration (TLC) are the core of how we do business, and the success of our customers is always our top priority.

Why is it so important for SEO to have a content strategy?

Because people always have questions. They type them into search engines and hope to find what they are looking for. Only if the search engines can find the right answer can that happen. We help you come up with the best answers.

The best content strategies are those that focus on bringing as many customers from your segment as possible to your website. It's not about being popular or following the latest trend. Instead, it's about being relevant, easy to reach, and there when customers need you.

The good news is that we've been working on content strategies since long before they became trendy, so we know what it takes to get your website to rank.

Do you offer quick fixes and "black hat" SEO?

Never. When it comes to digital marketing, search engine optimisation, content creation, reputation management, and link building, we always use ethical and "white hat" methods. Quick fixes and fake boosts are just a waste of time, and we don't do them.

You can be "number one" for a keyword in a few weeks, but if it is a very popular keyword, the only way to do this is to trick the search engines. Some companies think this is a good solution, but the search algorithms always figure it out and punish the site. It's short-sighted and doesn't work, so we don't do it.

How much do you charge for your services?

Starting at £1,200+VAT per month, we offer a range of SEO services. We have a variety of packages that will work for most growing fitness businesses, depending on their needs. Get a quote from us and a free review of your website by contacting us directly.

Who is A1 SEO owned by?

A1 SEO is an independent family-run business.  We are a limited company. Registration number is SC699214.

Why should I work with an SEO agency like A1 SEO instead of an agency that does everything?

There are a lot of agencies out there that say they offer "full service" for gym marketing campaigns and can do everything. From what we've seen, this is almost never the case. Most of the time, they will be good at some things but not so good at other things. They will say they can do all services, but they will outsource some of them without you knowing. We're different because we only offer SEO.

How long are your contracts?

A1 SEO is a gyms and fitness centres SEO agency that puts your business needs first.

We have monthly rolling with a 6-week cancellation policy. We don't tie you into 12 or even 6-month contracts we are that confident in our ability to provide top-quality, results-driven SEO services for a gym or fitness business.