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On-page SEO refers to the components of a page. In most cases, you have direct control over these elements, and they can be altered instantly.

Giving on-page SEO the time it deserves assists google in assigning relevance to your pages and associates your content with keywords that google users search for.

On-page SEO

How on-page SEO can help you dominate your industry.

In-depth focus.

set of keywords. This improves your search engine rankings. In addition, higher-quality content results in a more engaged audience, and optimising aspects such as title and description tags has a direct influence on the amount of people that click on your search engine results page listing. Hundreds of industry surveys have shown a correlation between a greater CTR and a better ranking over time.

7 Years of Tried & Tested Strategies.

Our on-page SEO approach has been shown to boost the website’s rankability. Over the last 7 years, we have refined this procedure based on what works and what does not.

How on-page SEO can help you dominate your niche.

On-page SEO

In-depth focus.

By focusing on on-page SEO, you can give your page more relevant tailored towards a specific group of keywords. This increases your ranks in search engines. Moreover, better quality content leads to a more engaged audience and getting elements like your title and description tags right has a direct impact of the number of visitors that will click on your listing on search engine results page. A higher CTR has been associated with higher rankings over time in literally hundreds of industry reports.

6 Years of Tried & Tested Strategies.

Our on page SEO process is proven to increase the rankability of your website. We’ve evolved this process over 6 years based on what works, and what dosen’t.

Our On-Page SEO Process

1. Meta Tags

Following Google Rules.

The following meta tags are tags that you may add to your website that are unseen to the user, but which summarise your website, enabling Google and other search engines to determine the subjects your web page covers. The majority of the time*, these meta tags determine what consumers see on Google’s search engine results pages; nevertheless, they are invisible to site visitors.

*We write “the majority of the time” because if these tags are poorly worded, Google will disregard them and display its own title and description in search engine results.


Title Tags.

Title tags appear above your description on Google. Keep in mind the significance of headers in all forms of communication. Famously, the father of contemporary advertising, David Ogilvy, once said:

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Even when you are not investing money to display listings in Google, the impact of headlines has not diminished over the years.

Description Tags.

Description tags identify the text that appears underneath the title tag. Using a compelling call-to-action, these should encourage consumers to click on your listing. Including your keyword is rather essential here. If your keyword appears in the description, Google will bold it, making your listing stand out more and raising your click-through rate and subsequently your ranks. However, the presence of your term in the description element has no direct effect on search engine results. Our guideline is straightforward: if it makes sense, include it.

2. Headings.

Google categorises information based on headers, namely H1s and subheadings.

Your First Heading - H1.

Google considers the initial H1 on your website to be one of the most essential factors when analysing your on-page SEO, since it categorises everything that follows and is one of the most important factors Google considers when reviewing your on-page SEO.

Page Hierarchy.

Subheadings aid Google classifies your pages by establishing a page hierarchy. Page hierarchy enables you to rank for a whole topic as opposed to individual keywords. This is highly essential since 15% OF THESE HAVE NEVER BEEN SEARCHED FOR ON THE INTERNET. By thoroughly covering a topic, you may rank for keywords that your rivals are unaware of.

3. Images.

Images transform incomprehensible text blobs into readable information. This improves the user experience, and Google is focused on it. However, you must ensure that Google is able to assign relevance to these photographs. You must also ensure that photos are compressed; see TECHNICAL SEO for additional information.

Image Names.

Images should be titled. It helps if they are connected to your keyword since Google examines them and assigns a little amount of relevance depending on the titles of your images.

Alt Tags.

Alt tags are the most important factor for search engines. Alt-tags/alt-texts are alternate texts that may be read by search engines. Google is sophisticated, yet it cannot completely identify photos. Providing alt-text gives Google something to read and ascribe value to. As an added benefit, online browser readers for the visually handicapped can read alt-text, which provides additional value to users.


4. Word Count.

It Actually Counts.

The number of words varies significantly across search keywords. You may get high rankings with shorter content. Indeed, the objective of some direct question-based searches matches the displayed material.

However, for the majority of informative queries, longer-form material ranks higher. As a general guideline, material should be longer than 300 words. Our auditing systems would consider text with fewer words than this to be thin.

Always demand sense testing to decide whether portions of information should be thin. Based on our results, we might propose or even add more parts to a page.

Surfer SEO Tool.

For fresh pieces of dense information, we employ the Surfer SEO tool. Surfer SEO compiles a number of parameters, including the average word count of the top 10 (or 1-3) sites ranking for the term you provide.

Surfer SEO also allows us to draw in other relevant keywords, questions to answer, and a variety of other SEO content delights, but we’re getting ahead of ourselves.

This method eliminates most of the guesswork involved in establishing the word count for a page, since it is supported by statistics. We firmly think that even content decisions should be supported by statistics in an effective SEO strategy.

5. Internal Link Architecture.

True Navigation.

Internal Link Architecture is a fancy term for evaluating how search engines may get additional material on your site. Internal link architecture may be deemed adequate if the top-level navigation is intuitive and internal connections are used effectively.

Google and other search engines will follow internal connections on your website, thus it is essential to link to your most significant pages.



Internal Link Architecture is a posh term for evaluating how search engines may access other material on your website. Having an easy-to-use top-level navigation and using internal links effectively may, in general, provide an adequate internal link architecture.

Google and other search engines will follow internal connections on your website, thus it is essential to link to the most vital sections.

Internal Linking.

Internal linking is an excellent method for boosting your crawl rate. Additionally, by adding anchor text, you may increase a page’s relevance for a certain term. Using the keyword anchor text “SEO GLASGOW” and connecting to the page on our website that we want to rank for this keyword, for example, we can somewhat improve this keyword’s rating.

By itself, the latter won’t do anything. However, if implemented and scaled up organically (i.e., without bombarding your website with duplicate keyword anchor text), it may assist improve the page rank of an individual page.


6. Keyword Research.

Working Smarter.

Keyword research is the backbone of every successful SEO strategy. Can a website be ranked without keyword research? Of course, you can! You can adopt the ‘write every piece of content imaginable inside my niche till your fingers bleed’ approach and perhaps get somewhere… someday.

At A1 SEO, we do not use or endorse this method. Instead, we advocate investigating the search phrases consumers enter into Google and creating new content or modifying old material to include these terms.

Keyword Clustering.

A1 SEO, unlike the majority of SEO companies, concentrates on aiming a page towards a topic group of keywords, rather than a single keyword, wherever feasible. This approach of “keyword clustering” yields the same number of results but requiring less investment in fresh material.

Top Research Tools.

Our preferred keyword research tool fluctuates based on the day of the week, the weather, the attitudes of our employees, and their hunger levels, but we often use Ahrefs or SEMrush.

These tools provide estimates for the search volume of a certain term and the difficulty of ranking for that phrase. The keyword difficulty is determined by summing the number of REFERRING DOMAINS that each of the top 10 ranking sites for a certain keyword have pointing to them.

7. Keyword Density.

Your website must include your target term; nevertheless, keyword stuffing has a detrimental impact on user experience that surpasses the modest gain this method seldom produces.

True Density.

99 percent of SEOs will utilise Yoast to determine keyword density. This tool has a uniform success rate across the board.

However, keyword density varies from SERP to SERP and is influenced by each significant word and phrase inside the context of a term that has been examined.

The concept of actual density comes into play here. True Density is the density of each significant word and phrase.

Relevant Secondary Keywords.

By combining various search engine results pages, we may identify prevalent secondary keywords. This is an effective tactic since search engines check for topical relevancy on a site, which means they expect to find certain words and phrases on pages that rank for specific keywords.


Our Other SEO Services

Outreach & Linkbuilding

Local SEO focuses on targeting customers within your service area through location-based search and Google Maps. Our team have the experience to get your business dominating your search area.

Local SEO

Local SEO focuses on targeting customers within your service area through location-based search and Google Maps. Our team have the experience to get your business dominating your search area.

SEO Audit

An SEO strategy starts with a detailed analysis of a site's current technical, on-page and off-page elements. Audits are the building blocks for all SEO campaigns and allow us to make actionable, data-based plans.

SEO Consulting & Training

Our SEO experts are equipped to give your marketing team professional guidance. From highlighting complex SEO challenges to devising full-scale search strategies. A1 SEO's team also offer on-site consultations.

Technical SEO

Whether you are launching a new site or redesigning an old one, the health of your on-page content is paramount. Getting Google to properly access and understand your site is key to ranking.

Get in touch.

Why choose us?

You're in good hands.

Hi, I’m Graham Grieve, the lead SEO consultant here at A1 SEO. We are a highly efficient team of 15 search engine optimisation specialists. We only offer SEO as a service. This means that, unlike most generic digital marketing agencies, 100% of your budget spent with A1 SEO goes directly towards ranking your site higher in Google. We have over 8 years of experience ranking websites in some of the world’s most competitive niches and know exactly what works. Our campaigns are fully transparent, meaning you are able to see exactly what work has been carried out on your website at any point. We also go to great lengths to educate our clients about SEO in a straightforward, no-nonsense way. It’s usually me on the other end of the phone so if you have any questions, please give me a call and together, we can start ranking your website higher in search engines.

Tell us a bit about you.