Graham Grieve of A1 SEO

Penalty Removal SEO Agency

Looking for a Google penalty removal service?

A1 SEO helps you with efficient Google penalty recovery to get your website's performance back on the right track.

Using our Google penalty removal services will help you understand lost rankings, improve organic traffic, and optimise poor-quality content with link removal and copy edits.

A1 SEO is one of the leading penalty removal SEO agencies in the UK, with a focus on expert Google penalty removal and ranking well on search engines.

What is Penalty Removal?

Has your website suddenly dropped in search engine results? Are you experiencing a confusing reduction in organic traffic and sales? It’s likely your site has been hit with a Google penalty.

The Google algorithm is constantly being updated. With a regular algorithm change, it can be difficult to keep track of the rules, and your search rankings can drop unexpectedly. With a core update and algorithm change, more and more companies are facing algorithmic penalties, from hidden texts and spammy links to keyword stuffing. Google generally lets your webmaster know when it happens.

Google penalty removal is about identifying your Google penalty (manual penalties vs. algorithmic penalties) and checking for a manual action penalty or algorithm updates that may have caused the Google penalty. After this investigation, our Google penalty recovery services will complete an in-depth analysis.

Fixing the Google penalty depends on what kind of error it is. We will commence a correction procedure to remove any errors that would have caused the Google penalty and then submit a reconsideration request.


Importance of Penalty Removal

Google penalty removal isn’t just important; it’s a necessity in order to ensure your content meets Google’s guidelines and your website improves in rankings again.

With a Google penalty comes an immediate, unexpected drop in traffic and rankings. In extreme cases, your website could be removed from the Google Search Console completely! This can dramatically affect your sales and business reputation. With fast Google penalty removal services, you can limit the consequences of Google penalties and resume business as usual.

The longer a Google penalty recovery takes, the more potential customers you will lose to your competition. Our SEO penalty removal agency wants to prevent this at all costs, and we work hard to fix your reputation as quickly as possible with the extensive removal of low-quality links.

Additionally, when we evaluate websites with a comprehensive audit, we will teach you about the risks of black hat SEO techniques. This will ensure you avoid all future penalties by using best-practice techniques.

Penalty Removal Will Allow You To

  • Remove all bad links based on your website
  • Fix your brand credibility
  • Restore lost sales
  • Achieve increased traffic to your site
  • Improve rankings on the Google Search Console


of your traffic will be driven by organic search (SEO), on average. 



of digital marketers say SEO is the best channel for ROI.


is the conversion rate you can expect from your SEO traffic.



of US shoppers use search engines to research before buying.

Case Studies

New eCommerce Store Doing £200K A Week

New eCommerce Store Doing £200K A Week

  • + £200,000 increase in weekly sales
  • + 142 keywords on page 1 of Google
  • + 4,000 new monthly visits from Google
  • + 35 new keywords in position 1 of Google
An Additional £1.5M In Revenue For Finance Lead Generation Site

An Additional £1.5M In Revenue For Finance Lead Generation Site

  • + £1,618,000 additional revenue generated from Google
  • + 3,236 increase in high-value leads from Google (+434%)
  • + 92,865 increase in visitors from Google (+752%)
  • + 163 new keywords ranking in position 1
250% Increase In Bookings For Travel Website

250% Increase In Bookings For Travel Website

  • + 87.59% increase in organic traffic (+73,612 visitors)
  • + 249.5% increase in bookings from Google (+5,867 bookings)
  • + $1,973,345.69 increase in revenue from Google
  • + 225 new keywords in position 1 of Google


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Mark Simpson

“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”

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Jonny Livingston

“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”

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Raheela Mohammed

“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”

Our Penalty Removal Process


As your Google penalty recovery SEO agency, A1 SEO will first commence with research before taking manual action to fix your Google penalty. We identify whether you have an algorithmic or manual penalty, as your Google penalty recovery services will have different strategies depending on the kind of Google penalty you're stuck with.

Once our penalty removal SEO consulting team has identified the type of Google penalty on your hands, we come up with a strategy to remove those pesky Google penalties. We will explore any ranking issues, search for errors within your search console, and analyse any recent site changes that may have caused Google penalties.

Additionally, our penalty removal SEO company will investigate any recent updates in Google algorithmic penalties and commence with an audit of your website and content. Our penalty removal SEO services include a backlink profile fix, manual link penalty removals, content edits, and more for a full Google penalty recovery.

Once your penalty recovery SEO service is complete, we will request a review of your site and await results.

Tools Used
Screaming Frog
Google Tag Manager (GTM)
List Item
Google Analytics
Google Ads
Bing Ads
Facebook Ads
Static HTML

Your Client Journey with A1 SEO



As one of the leading penalty recovery SEO agencies, A1 SEO makes onboarding as efficient as possible so that we can solve your Google penalties sooner rather than later.

Once your contract is signed, we will begin our onboarding process. Before we start Google penalty removal, we will brief your business on your website's technical, on-page, and off-page audits and identify the type of penalty, whether it is an algorithmic or manual penalty.

As part of our penalty recovery SEO services, we will also create your own tailored reporting dashboard so you can have complete oversight of your SEO strategy's performance after a Google penalty.

At this stage, we also ask your business to fill out a couple of forms to help our internal teams put together a Google penalty removal strategy.


Strategy Call

After the onboarding stage, an A1 penalty removal SEO consultant will have spent a considerable amount of time familiarising themselves with your industry and brand using multiple sources. We'll reach out to arrange a deep dive call to go through our proposed strategy for the Google penalty removal of your site.

This allows you to offer us feedback so that we can tailor your strategy further to meet your SEO goals and act quickly to improve your website's visibility. We expect all of our clients to commit to regular catch-ups, ideally on a bi-weekly basis.


Niche Analysis

Armed with the knowledge gained from the onboarding process and our strategy call, our team of SEO experts will conduct an in-depth niche analysis, covering every topic and sub-topic within your industry and brand.

From here, we will create a master database containing each page of your website and what is required to provide users with quality link-based content and remove penalties.


Penalty Removal Strategy

While your granular website strategy is being devised, our team of in-house SEO experts will crawl through your Google Search Console account. We will find the biggest opportunities to achieve a clean backlink profile, remove duplicate content or low-quality copy, and improve the rankings in search results for your site.

We look for pages where earned links will move the needle in a big way, getting you the best possible ROI for your budget.

As one of the leading SEO agencies in the UK, our team has the ability to deliver scalable off-page SEO strategies from day 5 for our clients!


SEO Scale Up

In addition to removing the penalties from your site, we focus on SEO scale-up in a big way. We can publish new content and optimise older pieces of copy for your site to improve rankings and web traffic. We will also build a strong link profile for your website and ensure you will not receive any future penalties for your content. Our team also stays on top of the website's technical SEO for your company.



A1 SEO has a wealth of knowledge. Our SEO experts are familiar with current best practices. In extremely competitive industries, A1 SEO has collaborated with some of the fastest-growing businesses in the world and removed pesky Google penalties to improve their site rankings.

We are highly skilled, meticulous in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is removing penalties with ease and increasing keyword rankings, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable returns on investment.



Aislinn Corbet

SEO Account Manager

Aldin Merovci

Technical SEO Specialist
fileid-10682-100134-1710751148-staff-image-a-v6 (1)

Anima McBrown


Bela Pechau

SEO Copywriter

Brittany Anderson

SEO Copywriter

Bronwyn Kruger

SEO Copywriter

Caitlin de Villiers

SEO Copywriter

Conlan Boniface

SEO Consultant

Craig Rae

Digital PR Specialist

Dean Crafford

Digital Marketing Specialist

Erin Steenhoff

SEO Copywriter

Gabrielle van Hinsbergen

SEO Copywriter

Graham Grieve

SEO Consultant

Isha Ranchod

SEO Content Team Lead

Jayson de Guzman

Outreach Lead

Jelsey Sanchez

Outreach Specialist

Jodie Lawrence

SEO Copywriter

Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive

Matthew Rolfe

SEO Account Executive
fileid-10031-100229-1699612769-headshot-crop-pink-24-v1 (1)

Monique Oberholzer

SEO Copywriter

Mike Gil

Technical SEO Executive

Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer

Petar Balovic

Technical SEO Specialist

Pooja Silal

SEO Copywriter

Sanjay Khemlani

Junior Developer

Sebastien du Toit

SEO Content Assistant

Slobodan Lazic (Laza)

Technical SEO Manager

Simoné Visser

Stephan Hansen

Stephan Hansen

SEO Consultant

Tali Rosen

Senior Outreach Copywriter

Tayla Murray

SEO Copywriter

Tyhlor Talliard

Outreach Copywriter

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant


Hello there!

I’m Graham Grieve, the principal SEO expert at A1 SEO.

The SEO experts at A1 SEO specialise only in SEO. That indicates that your website’s ranking is the sole focus of your budget, and a manual or algorithmic penalty can seriously affect your rankings.

A1 SEO has taken manual actions to remove Google penalties on websites in some of the most competitive niches. Our campaigns are open, and our SEO instruction is simple.

Call me if you have any questions, so we can improve the Google search engine positioning of your website.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?


The Greenlaw Works
6 S Greenlaw Way
Newton Mearns
G77 6EF


What is the difference between a manual action penalty and a Google algorithmic penalty?

An algorithmic penalty occurs because your website has violated guidelines or has not followed best practices. When it comes to an algorithmic penalty, you will often find these two violations:

  • Penguin penalty: These Google penalties are caused by poor backlinking strategies, and irrelevant links and keywords. Penguin recovery usually includes removing bad links.
  • Panda penalty: This is when your website has content that is not valuable or original.

A manual penalty, on the other hand, is a lot more serious and has drastic consequences for your search rankings. In fact, your site could be entirely removed from Google's search engine results pages. Often, this means your website will require in-depth Google penalty removal services, as your site is likely in violation of Google's guidelines.

What causes Google penalties?

Google penalties are usually caused by these common errors on your website:

  • Irrelevant sites
  • User spam
  • Security breaches
  • Unstructured content
  • Auto-generated copy
  • Misleading copy
  • Low-quality content
  • Paid links
  • Keyword stuffing
  • Overwhelming pop-ups or ads
  • Cloaking
  • Suspicious backlink profile
  • Duplicate content

How long does it take to remove Google penalties?

This depends on the kind of Google penalty issue your website is suffering from. Manual penalties take a lot longer to remove than algorithmic ones do. Some minor fixes can take a few days or weeks, while very serious issues on your website can take months to fix. Reach out to A1 SEO to identify your penalties, and we'll start working on them as quickly as possible to fix your rankings.

How do I know if my website is penalised by Google?

If you're searching for a manual penalty, you can take a look at the Manual action box on your search console. If there are issues, an alert will be present. For an algorithm penalty, it's a bit more complicated. You'll have to consistently monitor your website's search rankings for any abnormalities with a tracking application. A1 SEO is well-equipped to identify both manual and algorithmic penalties for your site.