OUR TECHNOLOGY
"Working here is like being in an SEO playground!"
We’re software buffs through and through. We love to test the latest tools, equipment, and methods the second they get our attention. This keeps us at the top of our game and in front of the competition.
OUR TECHNOLOGY
"Working here is like being in an SEO playground!"
We’re software buffs through and through. We love to test the latest tools, equipment, and methods the second they get our attention. This keeps us at the top of our game and in front of the competition.
Tap each programme to reaveal more info.
Screaming Frog is our weapon of choice for all technical SEO work. This tool lets the team at A1 SEO crawl your website in a way that mimics the way search engines like Google crawl your website. Using Screaming FroG allows us the team to quickly troubleshoot issues at scale and fully scope out projects.
When it comes to link building, there is no real competition (in our humble opinion). Ahrefs allows the team at A1 SEO to profile links at scale based on quality quickly. With this tool, we can also spy on competitors’ link building and outreach strategies and then reverse engineer them. Pretty cool, right?
SEMrush is the tool we use for keyword research. Ahrefs has a decent keyword research tool, but we prefer SEMrush’s Keyword Magic tool user interface. Honestly, we do a lot of switching about between the two. We also use SEMrush’s top-level site audit. Something we use before diving into Screaming Frog.
Accuranker allows us to track your ranks in near real-time. Most SEO’s use Ahrefs, SEMrush, or MOZ to track ranks. However, these tools are updated infrequently. Imagine you lost a key ranking and didn’t know about it for a few days? That’s why we use Accuranker. Their ranks update daily and are therefore more accurate.
The most popular analytics programme in use today is Google Analytics. We use Google Analytics in conjunction with Google Tag Manager to track conversions, gauge traffic, and determine what is (and isn't) working for your website. Data aidsour SEO efforts. Our campaigns change constantly.
PPC campaigns use Google Ads. Its interface can be simple or complicated. Client Google Ads campaigns are monitored for profitability. Our time spent optimising bids, landing pages, and various other factors to increase profitability is covered by the management fees we charge.
We Use Google Tag Manager (GTM) to store and deploy all of our client's marketing scripts. We can edit codes and deploy scripts quickly without bothering your development team. GTM tracks conversions and creates events. This helps us show ROI on all SEO projects.
WhatConverts is an enterprise conversion tracking suite. This helps A1 SEO attribute phone calls to marketing channels. Simple but brilliant: each marketing channel displays a different number that quickly redirects to your actual number. The tracking number counts leads.
Bing Ads is a PPC platform for bidding on Bing with a smaller market reach and much less functionality. Bing Ads is underutilised by paid search professionals who prefer Google Ads. Always budget for testing. Always use Bing Ads. ROI may be pleasantly surprising!
Screaming Frog
Ahrefs
SEMrush
AccuRanker
Google Analytics
Google Ads
Google Tag Manager
WhatConverts
Bing Ads
Additional non-SEO Services tools that we love.
It's likely that you use MailChimp if you own a small business. We strongly recommend Mailchimp to anyone creating an email list because of its fantastic user interface. You can produce straightforward, beautiful emails without paying for expensive design services. The platform has excellent usability.
Pardot is a sophisticated (and expensive) marketing automation solution with which we have previous expertise. You can track client behaviour while automating routine email marketing operations with Pardot. When using Pardot with Google Analytics, there are certain important considerations to address.
What kind of marketer doesn't use Facebook Ads? We're not discussing "boosting" posts here. We have a great deal of experience operating targeted Facebook Ads campaigns that operate within the funnel marketing framework. Although we don't offer Facebook Ads as a service, we are happy to offer advice.
Mailchimp
Pardot
Facebook Ads
Our favourite Content Management Systems
There are plenty - but these are our top picks...
The CMS that we use the most is WordPress. Technical and on-page SEO efforts require less time with this platform than with others due to its simplicity. For small to medium businesses, WordPress is ideal. WordPress still allows you to design stunning websites, despite not being as flexible as other CMS.
Shopify is a decent CMS to use for beginners. Although there are certain limitations, Shopify is generally SEO friendly right out of the box. Your eCommerce site can compete with the best of them with a few minor modifications. Shopify's popularity among startups is justified by the platform's scalability.
Magento is inventory management on steroids; there is a lot of power behind this platform. In comparison to other eCommerce platforms, Magento has a significant advantage due to the range of products and pages it can manage. Because of this, medium-sized, large-scale, and large-scale businesses rely on it.
Umbraco is an extremely flexible, secure, and speedy CMS. Umbraco is an extremely lightweight CMS in contrast to WordPress, which comes with an abundance of unnecessary code. This CMS is popular among larger enterprises. However, due to the fact that SEO can be tailored to fit any need, projects typically take longer.
Umbraco is incredibly adaptable, secure, and speedy. Umbraco is extremely lightweight in comparison to WordPress's surplus of unnecessary code. This CMS is popular with larger businesses. Projects including SEO, however, do take longer as every build can be wildly different.
Once you get past the dodgy Russian user manuals, OpenCart is a powerful, scale friendly eCommerce platform. There are a lot of technical considerations that you must get right. We are one of the few agencies in the UK with extensive OpenCart experience.
We work on the odd WIX site that eventually moves over to WordPress. WIX is generally not the best for SEO, but some SEO consultants would be surprised. WIX has a slightly tarnished reputation, but since early 2018 they have made massive strides in SEO ease of use.
In 2019 we started to see an increase in the number of static HTML websites. The performance benefits are obvious and it is great having that level of control. Just bear in mind that fixes to static HTML websites may take more time than CMS based websites.
WordPress
Shopify
Magento
Umbraco
Drupal
OpenCart
Wix
Static HMTL
Why choose us?
Well, here's what our customers say:
