SAAS SEO Case Study

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Background

This SAAS firm, offering high ticket item tool, engaged with A1 SEO in early 2022. The firm had gone through 5 quarters of negative SEO growth and was desperate to reverse the trend.

Strategy

Coming on to this project, A1 SEO knew that speedy delivery of tangible results was critical to ensure the continuation of the project.

A1 SEO ran a sitewide, in-depth technical audit to identify any technical issues.

A1 SEO also performed a deep dive index audit within Google Search Console to discover any inefficiencies within the site’s current index.

From there, A1 SEO gathered a list of website-critical “quick win” recommendations to brief the client’s development team.

However, the client had limited resources to carry out recommendations, so it was agreed that A1 SEO would have more control over some of the technical aspects of the website.

A full page-by-page content audit was undertaken, highlighting missing on-page opportunities at a page by page level, alongside completely missing clusters and entities.

The recommendations from the content audit were fed into a content plan that encapsulated every single page that currently existed on the website or was recommended for creation.

Next, A1 SEO’s in-house writing team began tackling this 400+ page website’s content – optimising pages where required and creating the missing pages and clusters.

Alongside content and technical SEO, A1 SEO did an off-page audit. The results were already solid – this website has a lot of high-authority links pointing to it.

However, the site was “home page heavy”, meaning that high-value internal pages that were driving conversions were not receiving any off-page efforts.

A1 SEO launched a highly targeted link-building campaign focusing on guest posts to power up internal pages, alongside a wider net digital PR campaign that focused on increasing the volume of higher quality links from trusted news websites.

During this ongoing project, the client re-platformed the website within WordPress to Elementor, and then reskinned the website. A1 SEO was critical in championing a phased deployment that did not risk the website’s existing URL structure.

Results After 6 Months

0 %
Increase in sales from organic search
+ 0
new keywords on page 1 of Google (69.18% increase)
+ 0
new keywords in positions 1-3 of Google
0 %
increase in high-value product trials

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aldin Merovci

Technical SEO Specialist
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Anima McBrown

Proofreader/Editor
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Conlan Boniface

SEO Consultant
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Erin Steenhoff

SEO Copywriter
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Petar Balovic

Technical SEO Specialist
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Pooja Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
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Slobodan Lazic (Laza)

Technical SEO Manager
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rosen

Senior Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
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Tyhlor Talliard

Outreach Copywriter
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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