SAAS SEO Case Study
Background
This SAAS firm, offering high ticket item tool, engaged with A1 SEO in early 2022. The firm had gone through 5 quarters of negative SEO growth and was desperate to reverse the trend.
Strategy
Coming on to this project, A1 SEO knew that speedy delivery of tangible results was critical to ensure the continuation of the project.
A1 SEO ran a sitewide, in-depth technical audit to identify any technical issues.
A1 SEO also performed a deep dive index audit within Google Search Console to discover any inefficiencies within the site’s current index.
From there, A1 SEO gathered a list of website-critical “quick win” recommendations to brief the client’s development team.
However, the client had limited resources to carry out recommendations, so it was agreed that A1 SEO would have more control over some of the technical aspects of the website.
A full page-by-page content audit was undertaken, highlighting missing on-page opportunities at a page by page level, alongside completely missing clusters and entities.
The recommendations from the content audit were fed into a content plan that encapsulated every single page that currently existed on the website or was recommended for creation.
Next, A1 SEO’s in-house writing team began tackling this 400+ page website’s content – optimising pages where required and creating the missing pages and clusters.
Alongside content and technical SEO, A1 SEO did an off-page audit. The results were already solid – this website has a lot of high-authority links pointing to it.
However, the site was “home page heavy”, meaning that high-value internal pages that were driving conversions were not receiving any off-page efforts.
A1 SEO launched a highly targeted link-building campaign focusing on guest posts to power up internal pages, alongside a wider net digital PR campaign that focused on increasing the volume of higher quality links from trusted news websites.
During this ongoing project, the client re-platformed the website within WordPress to Elementor, and then reskinned the website. A1 SEO was critical in championing a phased deployment that did not risk the website’s existing URL structure.
Results After 6 Months
Increase in sales from organic search
new keywords on page 1 of Google (69.18% increase)
new keywords in positions 1-3 of Google
increase in high-value product trials
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Angel Ivy Bacasmas
Outreach Specialist
Anima McBrown
Proofreader/Editor
Brittany Anderson
SEO Copywriter
Bronwyn Kruger
SEO Copywriter
Erin Steenhoff
SEO Copywriter
Graham Grieve
SEO Consultant
Isha Ranchod
SEO Content Team Lead
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Copywriter
Karina Gondola
SEO Content assistant
Maecie Camata
SEO Executive
Matthew Rolfe
SEO Account Executive
Mike Gil
Technical SEO Executive
Nikolaj Popovic
Senior Developer
Nicole Pretorius
Outreach Executive
Pooja Silal
SEO Copywriter
Sebastien du Toit
SEO Content Assistant
Slobodan Lazic (Laza)
Technical SEO Manager
Simoné Visser
Proofreader/Editor
Tali Rosen
Senior Outreach Copywriter
Tyhlor Talliard
Outreach Copywriter
WHY CHOOSE A1 SEO
A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.
SPEAK TO AN EXPERT
Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.
