Medical SEO (Medical Practice) Case Study

(click to expand)

Background

This client came on board with A1 SEO in May 2021. The client had gone through a variety of SEO consultants since 2016 but had seen their website stagnate for 3 years in a row. A1 SEO’s job was to turn the stagnating website into a success story fit for scale.

Strategy

Internal Linking

All of the service pages on this website lived in complete isolation to the rest of the website. These pages were ranking but very poorly. The SEO team at A1 SEO set about identifying, then organising the site’s content into groups, and then internally linking each page to other relevant pages.

EAT

The client had a really strong author profile. The problem was, the personal presence was more or less missing from the website. We added the client in as an author of their own content and chased links from some of the client’s previously published works that were unlinked.

Off-Page SEO

A1 SEO went big on digital PR here, winning big links from websites like telegraph.co.uk and independent.co.uk using HARO. These were massive trust factors in breaking through the higher-than-usual trust wall Google puts around websites in the health niche. After that, A1 SEO began powering up the inner pages with guest posts.

Content Tweaks

The content on the website was so out of date that some of it hadn’t been updated since 2011. A1 SEO pulled every page on the client’s website into a master database for the client then began silo’ing keyword research, pulling data directly from Google Search Console and using Ahrefs to fill in the gaps. Next, A1 SEO put the pages through a Surfer SEO Audit (we only really use the audit function here for internal links) and created a brief in Surfer SEO which highlighted LSI keywords to include and their recommended frequency. Finally it came down to writers pumping out new, optimised content for the client to review before publishing.

Local SEO

This client already had a fairly consistent review strategy and was publishing regularly on their Google My Business profile. The practice had moved premises a number of times over the years and we found inconsistencies

New Cluster Research & Content Creation

As mentioned, the content on the website was outdated. The client’s industry focused on procedures that went in and out of fashion. The client’s offering matched industry trends, however, the SEO Strategy did not. Ongoing research was conducted around new services. A1 SEO started off with a larger backlog of non-researched topics before moving to a more manageable “as needed” approach once the backlog was dealt with. A1 SEO researched new content clusters and grouped accordingly, before pushing new content through their in-house content creation systems.

Technical SEO

This website came with the usual problems:

  • Broken pages
  • Broken internal links
  • Redirect loops and chains
  • Slow page load times
  • And more…

These were all addressed in–house by A1 SEO.

Results

An additional 442 enquiries (+71.41%) from SEO
0 %
growth in organic visitors (an additional 9,320 hits)
An additional 3,848 additional enquiries (+271.41%) from SEO
+ 0
more keywords at the top of Google (146 vs 21)
+ 0
new keywords on page 1 of Google (460 vs 67)

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
fileid-9932-100229-1698211101-headshot-crop-pink-21-v1 (1)

Aryan Magandia

SEO Linkbuilder
fileid-9965-100229-1698819980-headshot-crop-pink-22-v1(1)

Avegail Serote-Dayuja

SEO Content Assistant
fileid-9193-100229-1689589374-headshot-crop-pink-17-v1

Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
fileid-9981-100229-1698920256-headshot-crop-pink-23-v1

Bronwyn Kruger

SEO Copywriter
fileid-10137-100229-1701427021-headshot-crop-pink-32-v1

Caitlin de Villiers

SEO Copywriter
fileid-10170-100229-1701943577-headshot-crop-pink-33-v1

Craig Rae

Digital PR Specialist
fileid-9193-100229-1689589376-headshot-crop-pink-16-v1

Dean Crafford

Digital Marketing Specialist
fileid-9742-100229-1696244031-headshot-crop-pink-18-v1

Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
fileid-10093-100229-1700626401-headshot-crop-pink-28-v1

Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
fileid-10113-100229-1701160260-headshot-crop-pink-30-v1

Jelsey Sanchez

Outreach Specialist
fileid-10080-100229-1700217368-headshot-crop-pink-27-v1-min

Jodie Lawrence

SEO Copywriter
fileid-9937-100229-1698225654-headshot-crop-pink-20-v1

Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
fileid-10322-100134-1705415268-staff-image-a-v1

Matthew Rolfe

SEO Account Executive
fileid-10031-100229-1699612769-headshot-crop-pink-24-v1 (1)

Monique Oberholzer

SEO Copywriter
Micha's image

Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
fileid-9207-100134-1689787473-headshot-crop-pink-v1

Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
fileid-10229-100134-1703147161-headshot-crop-pink-v2

Poojsa Silal

SEO Copywriter
fileid-9857-100229-1697194170-headshot-crop-pink-19-v1

Sanjay Khemlani

Junior Developer
fileid-10113-100229-1701160258-headshot-crop-pink-31-v1

Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
fileid-9374-100134-1691595607-simone-headshot-crop-pink-v2

Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
fileid-10055-100229-1699950997-headshot-crop-pink-26-v1

Tali Rossen

Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

Start by answering a few
quick questions.

Would you like to improve your search
engine rankings?
CLICK YES TO GET STARTED