Local SEO Franchise Case Study

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Background

This client came on board with A1 SEO in September 2021. The firm already had a website, but the website was not performing well and strong rankings hand never materialised after working with multiple SEO consultants. This is a franchise website with locations across the UK with strong growth ambitions.

Strategy

Content

We fully restructured the website’s architecture. The site had been launched before the client started franchising out. What the client does varies slightly area to area. We created a structure that compliments their geographic offering.

Next content up, we published content that had been optimized through SurferSEO for each location group.

Google My Business

The naming conventions for of the locations were inconsistent. Tons of NAP inconsistencies. We wrote the processes for the business to create new GMB properties in the areas they are targeting and helped with the heavy lifting behind this for over 90 locations.

Citations

Full citations audit and clean up for each location. We’re now slowly pushing through new citations for the client (with unique descriptions on each submissions of course).

Technical

A lot of cookie-cutter 404s, internal links, 301s etc. We implemented Nitropack. A very aggressive cache, but the site sits on a horrendous shared server. We had to literally deploy most aggressive solution possible without being able to upgrade the server. Nitropack isn’t always ideal’ it can break sites, but we fully tested and deployed it here. Bots were actually being limited due to the speed of the site previously. Crazy in 2022. A short-term fix to a bigger problem.

Load a small nice to haves and visuals fixes here and there. UX wasn’t great alongside overall technical integrity.

Results

Things started to pick up around month 5, where we saw # of keywords on page 1 grow by a silly number (663 vs 17 prior to A1 SEO getting stuck into the site) on a site that’s been around for over 4 years without ever seriously ranking.

X 0
Increase in daily clicks (28 vs 268)
+ 0
Keywords on page 1 (vs 3 prior to engagement)
+ 0
Postions (vs 0 prior to engagement)
Strong local expsoure in over
+ 0
locations across the UK

The client has been fantastic, especially around the logistics involved in managing multiple GMBs. But for the most part, they’ve just let us get on what we do best.

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Aryan Magandia

SEO Linkbuilder
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Avegail Serote-Dayuja

SEO Content Assistant
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Bela Pechau

SEO Copywriter
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Caitlin de Villiers

SEO Copywriter
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Craig Rae

Digital PR Specialist
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Dean Crafford

Digital Marketing Specialist
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Gabrielle van Hinsbergen

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jamie Conway

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jelsey Sanchez

Outreach Specialist
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Jodie Lawrence

SEO Copywriter
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Mark Ian Domaldo

SEO Linkbuilder
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
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Monique Oberholzer

SEO Copywriter
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Micha Ginos

SEO Content Assistant
Mike

Mike Gil

Technical SEO Executive
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Nanette le Roux

SEO Copywriter
Nicole H

Nicole Hing

Digital Marketing Specialist
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Poojsa Silal

SEO Copywriter
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Sanjay Khemlani

Junior Developer
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Sebastien du Toit

SEO Content Assistant
Laza

Slobodan Lazic (Laza)

Technical SEO Manager
Shannon Nattar

Shannon Nattar

SEO Copywriter
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Simoné Visser

Proofreader/Editor
Stephan Hansen

Stephan Hansen

SEO Consultant
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Tali Rossen

Outreach Copywriter
Tayla

Tayla Murray

SEO Copywriter
Tep

Tep Jovellano

SEO Executive
Vince

Vince Belak

Affiliate Marketing Executive
Wesley Mould - SEO Consultant

Wesley Mould

SEO Consultant

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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