Local SEO Franchise Case Study
Background
This client came on board with A1 SEO in September 2021. The firm already had a website, but the website was not performing well and strong rankings hand never materialised after working with multiple SEO consultants. This is a franchise website with locations across the UK with strong growth ambitions.
Strategy
Content
We fully restructured the website’s architecture. The site had been launched before the client started franchising out. What the client does varies slightly area to area. We created a structure that compliments their geographic offering.
Next content up, we published content that had been optimized through SurferSEO for each location group.
Google My Business
The naming conventions for of the locations were inconsistent. Tons of NAP inconsistencies. We wrote the processes for the business to create new GMB properties in the areas they are targeting and helped with the heavy lifting behind this for over 90 locations.
Citations
Full citations audit and clean up for each location. We’re now slowly pushing through new citations for the client (with unique descriptions on each submissions of course).
Technical
A lot of cookie-cutter 404s, internal links, 301s etc. We implemented Nitropack. A very aggressive cache, but the site sits on a horrendous shared server. We had to literally deploy most aggressive solution possible without being able to upgrade the server. Nitropack isn’t always ideal’ it can break sites, but we fully tested and deployed it here. Bots were actually being limited due to the speed of the site previously. Crazy in 2022. A short-term fix to a bigger problem.
Load a small nice to haves and visuals fixes here and there. UX wasn’t great alongside overall technical integrity.
Results
Things started to pick up around month 5, where we saw # of keywords on page 1 grow by a silly number (663 vs 17 prior to A1 SEO getting stuck into the site) on a site that’s been around for over 4 years without ever seriously ranking.
Increase in daily clicks (28 vs 268)
Keywords on page 1 (vs 3 prior to engagement)
Postions (vs 0 prior to engagement)
Strong local expsoure in over
locations across the UK
The client has been fantastic, especially around the logistics involved in managing multiple GMBs. But for the most part, they’ve just let us get on what we do best.
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Angel Ivy Bacasmas
Outreach Specialist
Anima McBrown
Proofreader/Editor
Brittany Anderson
SEO Copywriter
Bronwyn Kruger
SEO Copywriter
Erin Steenhoff
SEO Copywriter
Graham Grieve
SEO Consultant
Isha Ranchod
SEO Content Team Lead
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Copywriter
Karina Gondola
SEO Content assistant
Maecie Camata
SEO Executive
Matthew Rolfe
SEO Account Executive
Mike Gil
Technical SEO Executive
Nikolaj Popovic
Senior Developer
Nicole Pretorius
Outreach Executive
Pooja Silal
SEO Copywriter
Sebastien du Toit
SEO Content Assistant
Slobodan Lazic (Laza)
Technical SEO Manager
Simoné Visser
Proofreader/Editor
Tali Rosen
Senior Outreach Copywriter
Tyhlor Talliard
Outreach Copywriter
WHY CHOOSE A1 SEO
A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.
SPEAK TO AN EXPERT
Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.
