Home Extension Specialist Lead Generation Case Study
Background
When A1 SEO came on board, the client was getting a steady flow of general construction inquiries. These were time-consuming to price and had a lower inquiry-to-sale conversion than house extensions.
After conversation, it became apparent that the real icing on the cake was house extensions. These converted higher and were easier to price.
Strategy
Local SEO
Our local SEO strategy focused on ranking this company based in Hamilton for commercial keywords local to Glasgow. E.g. “house extensions Glasgow”
On-Page SEO
Our on-page SEO strategy focused on tweaking on-page elements to focus in on house extensions and move away from general building work.
On-going Link Building
Our link-building strategy focused on obtaining exact match anchors for “home extensions Glasgow and similar, diluted with branded anchors.
Results
Backlog of House Extension Work
Increase of Organic Traffic
High-Value Keywords on Page 1
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Anima McBrown
Proofreader/Editor
Brittany Anderson
Sr. SEO Content Strategist
Bronwyn Kruger
Proofreader/Editor
Erin Steenhoff
Outreach Copywriter
Graham Grieve
SEO Consultant
Jade van der Merwe
SEO Content Assistant
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Copywriter
Karina Gondola
SEO Content assistant
Kim Weidemann
Outreach Copywriter
Laila Abramjee
SEO Copywriter
Maecie Camata
SEO Executive
Matthew Rolfe
SEO Account Executive
Mike Gil
Technical SEO Executive
Nikolaj Popovic
Senior Developer
Pooja Silal
SEO Content Operations
Sebastien du Toit
SEO Content Assistant
Slobodan Lazic (Laza)
Technical SEO Manager
Simoné Visser
SEO Content Team Lead
Tali Rosen
Sr. Outreach Copywriter
Tyhlor Talliard
SEO Copywriter
Chiara van Zyl
SEO Copywriter
WHY CHOOSE A1 SEO
A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.
SPEAK TO AN EXPERT
Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.
