GEO Agency
Generative Engine Optimisation (GEO) goes beyond traditional SEO and the limitations of standard search engine results pages. As AI-driven search platforms reshape how users discover information, brands must adapt their digital marketing strategy to a new era of generative search and AI-generated answers.
A1 SEO is a specialist SEO and GEO agency helping UK businesses strengthen their entity presence across large language models and AI search engines. Combined with traditional SEO, this delivers a more comprehensive inbound information retrieval strategy for customer acquisition and business growth.
Read on to learn more about our comprehensive GEO services.
What Is GEO and Why Is It Important?
Generative engine optimisation (GEO) is the process of improving how your brand appears in AI-generated responses across platforms such as:
- Google’s AI overviews
- ChatGPT
- Google Gemini
- Claude
- Perplexity
- Copilot
- Other emerging generative AI engines
Unlike traditional search, which relies on ranking in blue link listings, AI-powered search delivers synthesised AI summaries, recommendations and curated outputs. This is important because AI is here to stay and is increasingly replacing search engines, especially in informational-type searches.
If I want to find something, I will typically use AI. Whereas (for now), if I want to know something, I still turn to Google’s blue links. So, while organic search and traditional search results remain essential for traffic acquisition, GEO ensures your brand appears in AI-generated results, not just in standard listings.OUR CLIENTS
Our GEO Service
We’ve built our own GEO process over 18 months of testing before launching it as a formal service.
At a very top level, our GEO strategies focus on:
- Strengthening your entity through entity optimisation
- Aligning brand definitions across the web
- Co-citation reinforcement
- Narrative clarity.
- Structuring content for AI extraction
- Tracking measurable AI performance signals
Our approach to GEO does not rely on guesswork. It is structured, measurable and strategically driven.
We begin with a comprehensive GEO audit to understand:
- Where your brand currently appears in AI-generated results
- How it is framed
- Where any inconsistencies exist
- Where opportunities for improved brand visibility lie
Discovery & Intake
Before optimisation begins, we clearly define your brand within the wider AI ecosystem. We look at:
- Where you fit within the evolving AI systems landscape
- Context-rich, semantic definitions of your brand
- YMYL risk areas (Medical, finance, compliance, where relevant)
- Competitive positioning within AI-generated outputs
From here, we move on with an audit.
AI Visibility Audit
At the start of the audit, we need to take stock of where you are.
Prompt set library
Traditional SEO focuses on keywords, ranking and traffic. GEO focuses on prompts, outputs and recommendation strength.
We build a structured prompt set library based on:
- Core service queries
- Commercial investigation queries
- Informational research queries
- Relevant queries that influence buyer decisions
These prompts form our KPI framework.
Querying AI Platforms Consistently
This is the simple bit. We query major AI-powered search platforms, including ChatGPT, Claude, Perplexity and Google’s search generative experience using consistent phrasing. We then document:
- Where your brand appears
- Where it does not
- How it is positioned
- Which competitors are referenced
Consistency is critical for accurate measurement.
Answer objectivity
To avoid reporting bias, we classify outputs using predefined criteria:
- Presence (Yes/No)
- Placement (Top, middle, bottom)
- Framing (Recommended, example, neutral mention)
- Accuracy (Correct, partially incorrect, hallucinated)
- Sentiment (Positive, neutral, negative)
Scoring model
Scoring lets us move away from ad-hoc screenshots toward a more informed data model that tracks progress. Our weighting system helps us quantify:
- AI visibility
- Sentiment strength
- Recommendation probability
- Association with high-authority entities
This transforms qualitative AI outputs into measurable performance indicators.
Entity Consistency Audit
If you are familiar with local SEO and NAP consistency, this concept will feel similar but broader. Instead of focusing only on local data citations, we evaluate all entity references across the web.
For those unfamiliar with NAP consistency, it’s about ensuring that AI systems receive a unified footprint of your brand or business online. AI models rely on probabilistic understanding. Conflicting brand descriptions reduce certainty. Small changes, like “street” and “st” used in different places, can cause AI systems to confuse your brand and pass it by in favour of clearer brands or businesses.
For example:
- “A1 SEO is a Glasgow-based SEO agency”
- “A1 SEO is a Scottish agency that specialises in ecommerce SEO”
While both may be true, inconsistency in canonical positioning weakens entity confidence signals within AI models.
It freaks AI systems out a bit. Because there are two different definitions of the entity, the probability of either being true is lower. Entity is just a fancy word for “thing” when dealing with LLMs. The entity here is the brand.
We audit:
- Brand name variations or mismatches
- Founding data
- Service definitions
- Co-citation patterns
- Conflicting narratives
There is often confusion around optimising content for LLMs vs SEO. In reality, modern SEO content strategy (post-2012 Knowledge Graph evolution) already prioritises semantic clarity and entities over pure keywords.
Both SEO and GEO benefit from:
- Clear Q&A formatting
- Concise answer blocks
- Strong topical authority
- Structured data
- Credible sourcing
- Clear internal linking
- Proper content optimisation
Let’s explore what we actually look at when tweaking content for LLMs.
AI Optimised Brand Narratives
AI systems extract and reinforce canonical brand summaries.
We develop a consistent narrative that:
- Defines what you do
- Clarifies who you serve
- Reinforces core expertise
- Aligns across all authoritative sources
This ensures AI systems repeatedly encounter the same structured brand definition, creating consistent entity representation for your brand.
Writing Guidelines for GEO
Our internal GEO writing framework improves AI interpretation through:
- Fact Density: Fact density quantifies how much specific, factual information exists within a piece of content. This strengthens AI extraction and entity strength.
- LLM-Friendly Paragraph Structure: LLM-Friendly paragraphs prioritise organising content into clear statements that can be used as summaries.
- FAQs for AI Extraction: FAQs on websites provide a huge opportunity for extraction and direct inclusion in LLMs and AIOs. We focus heavily on question selection, length constraints and Schema markup.
The objective here is to strengthen entity graphs through:
Relationship density
Founder perspectives
Co-citation frequency
Authority clustering
Founder POVs in GEO act as a strong entity reinforcement signal, strengthening entity relationships within probabilistic AI systems. This reinforcement increases the likelihood that any statement around an entity is true, allowing the LLM to cite the brand more frequently.
Similar to how Google uses backlinks for authority, LLMs extract information from commonly referenced domains. We identify:
Regularly cited domains
Industry authority sources
Trusted informational platforms
Then we align your presence within those ecosystems to support narrative reinforcement.
Unlike traditional PR, GEO focuses more on citation relevance over link acquisition.
While links support SEO, GEO campaigns focus on:
Contextual mentions
Data-driven features
Expert commentary
Inclusion in authoritative roundups
This opens up a whole new world of possibilities. From top-tier publications to data hooks and opinion hooks.
Co-citation is the structured association of your entity with other recognised entities.
Examples include:
Industry leader lists
Service comparison pages
Structured summaries of your offerings
You can tie any relevant entities together. And by tying them together, you almost piggyback off the authority other entities have by association. We always ensure natural mentions and run the same spam signal checks we do in our link-building services.
GEO must be measurable.
Our GEO reporting suite quantifies:
How LLMs describe, recommend and associate your brand
Recommendation frequency
Sentiment shifts
Competitive displacement
Movement across tracked prompt sets
This lets us turn obscure deliverables into outcome-focused performance data that informs the businesses we work with.
AI Mention Tracking
The majority of our tracking is done manually to ensure consistency. We ensure prompt consistency across all tracking and feed results into our own, carefully crafted sentiment classification system to quantify and visualise the data.
Monthly Reporting
Our monthly reports include:
Raw prompt outputs
Visualised scoring movement
Comparative competitor analysis
Narrative change tracking
Most importantly, we translate AI outputs into actionable business insights.
40%
The average increase in content visibility when optimised for generative engines
Source:
arxiv.org
4.4x
The average LLM visitor is worth 4.4x the average traditional organic search visitor
Source:
Semrush
50%
of links cited in ChatGPT-4o responses point to business or service websites (industry analysis)
Source:
Semrush
HEAR WHAT OUR CLIENTS HAVE TO SAY
Mark Simpson
myhotelbreak.com
“The communication has been excellent. It feels like they are part of your team and you have the expertise and resources of multiple people at A1 SEO. We’ve seen continuous growth on our key pages that we want to drive.”
Jonny Livingston
gardenersdream.co.uk
“If you are looking for an SEO agency, then A1 SEO are the ones to go to. They understand different niches, have tonnes of experience, are approachable, friendly and there’s no fluff. They get things done that need to get done.”
Raheela Mohammed
discountpetsupplies.co.uk
“It brings customers to the door. My SEO has been A1 SEO since day 1. A1 SEO are pushing us so that we are at the top of Google locally and nationally. They know how my business works. With bigger companies you won’t get that.”
WHY CHOOSE A1 SEO
A1 SEO has a wealth of knowledge. Our content experts are familiar with current best practices and provide an invaluable digital marketing service to brands.
In extremely competitive industries, we have collaborated with some of the fastest-growing businesses and brands in the world. We are highly skilled, meticulous in our planning, and diligent. This enables us to perform an advanced optimisation service that goes beyond traditional SEO.
Our focus is to consistently produce quantifiable returns on investment, so brands can thrive, connect with their target market, and make their services known on a global scale.
Tell us a bit about you.
FREQUENTLY ASKED QUESTIONS
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Anna Blank
SEO Assistant
Ashtin Nel
SEO Copywriter
Ayesha Parker
SEO Copywriter
Bea Murphy
Outreach Copywriter
Brittany Berndt
Sr. SEO Content Strategist
Caroline Ferraris
SEO Consultant
Erin Steenhoff
Outreach Copywriter
Fatima Lalla
SEO Content Writer
Graham Grieve
SEO Consultant
Hanndy Dannovan
Full Stack Developer
Jade van der Merwe
Junior Content Strategist
Jamie
Technical SEO Specialist
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Account Manager
Karina Gondola
SEO Content assistant
Kylie Jamieson
Proofreader/Editor
Lisa van der Linde
SEO Account Manager
Maecie Camata
SEO Executive
Mike Gil
Technical SEO Executive
Moleboheng Mokhothu
SEO Content Writer
Nadia Greyling
Content Ops Executive
Nick Belcher
SEO Content Writer
Pam Claasen
SEO Content Writer
Phumelela Biso
SEO Content Strategist
Pooja Silal
SEO Content Operations
Sebastien du Toit
SEO Content Assistant
Simoné Visser
SEO Content Team Lead
Siphosakhe Mfundisi
SEO Content Writer
Slobodan Lazic (Laza)
Technical SEO Manager
Tali Rosen
Sr. Outreach Copywriter
Tyhlor Talliard
Proofreader/Editor