Food eCommerce Case Study

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Background

The company had launched its website in 2014 and had seen steady growth heading towards mid-2016. However, the client knew that the European market was massive and wanted a solution that matched their products to customers searching online.

Strategy

Site-wide Technical Audit

This highlighted some trademark Magento issues and a few ‘bespoke’ errors. These technical faults were briefed to the development team and quickly addressed. This included a successful migration from HTTP to HTTPS.

On-Page SEO Overhaul

Some work had been done, but we felt that more could be done to improve SERP listings (title tags and meta descriptions) alongside content quality. The team carried out meta updates and liaised with the content team to identify areas of improvement.

On-going Link Building

Finally, a large-scale, continual link building strategy was outlined and implemented. This involves influencer outreach at scale, reaching out to key thought leaders within healthy eating communities, niche food directory listings and thought leadership pieces on high-quality blogs and news sites.

Results

0 %
Increase in Organic Sales
0 %
Increase in Branded Search Terms
0 %
Growth in Organic Traffic

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Angel Ivy Bacasmas

Outreach Specialist
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Anima McBrown

Proofreader/Editor
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Erin Steenhoff

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jana Stevens

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jodie Lawrence

SEO Copywriter
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Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
Mike

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Nicole Pretorius

Outreach Executive
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Pooja Silal

SEO Copywriter
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Sebastien du Toit

SEO Content Assistant
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Slobodan Lazic (Laza)

Technical SEO Manager
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Simoné Visser

Proofreader/Editor
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Tali Rosen

Senior Outreach Copywriter
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Tyhlor Talliard

Outreach Copywriter

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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