Flooring Contractor Lead Gen Case Study

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Background

We began working with this client in early 2018. This website already had a decent SEO presence, but the owner was looking to both maintain the business’s current rankings in a competitive landscape whilst expanding into new areas.

Strategy

Technical SEO

The first stage involved a technical audit which highlighted some UX focusing around searcher intent and site speed. A1 SEO acted quickly, launching the website on Cloudflare and optimizing images to save file size.

Thought Leadership Content

Secondly, we focused on creating key ‘thought leadership’ pieces with the aim of both getting new visitors to a blog and creating linkable assets to help our link building strategy.

On-going Link Building

Finally, we reached out to key blogs in the flooring niche, eventually branching out to the home improvement and lifestyle niches to amplify the website’s content.

After we had a nice pool of fresh, high-quality links, it was simply a case of rinse and repeat.

Results

+ 0
Additional High Value* Leads Per Month
+ 0
Increase in Organic Traffic
+ 0
Additional Keywords on Page 1
*We defined high value as leads with a quotable value over £15,000

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Angel Ivy Bacasmas

Outreach Specialist
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Anima McBrown

Proofreader/Editor
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Erin Steenhoff

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jana Stevens

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jodie Lawrence

SEO Copywriter
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Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
Mike

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Pooja Silal

SEO Copywriter
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Sebastien du Toit

SEO Content Assistant
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Slobodan Lazic (Laza)

Technical SEO Manager
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Simoné Visser

Proofreader/Editor
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Tali Rosen

Senior Outreach Copywriter
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Tyhlor Talliard

Outreach Copywriter

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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