Flooring Contractor Lead Gen Case Study
Background
We began working with this client in early 2018. This website already had a decent SEO presence, but the owner was looking to both maintain the business’s current rankings in a competitive landscape whilst expanding into new areas.
Strategy
Technical SEO
The first stage involved a technical audit which highlighted some UX focusing around searcher intent and site speed. A1 SEO acted quickly, launching the website on Cloudflare and optimizing images to save file size.
Thought Leadership Content
On-going Link Building
Finally, we reached out to key blogs in the flooring niche, eventually branching out to the home improvement and lifestyle niches to amplify the website’s content.
After we had a nice pool of fresh, high-quality links, it was simply a case of rinse and repeat.
Results
Additional High Value* Leads Per Month
Increase in Organic Traffic
Additional Keywords on Page 1
MEET THE TEAM
Aislinn Corbet
SEO Account Manager
Allen Bonagua
Technical SEO Executive
Ashtin Nel
SEO Copywriter
Ayesha Parker
SEO Copywriter
Bea Murphy
Outreach Copywriter
Brittany Anderson
Sr. SEO Content Strategist
Caroline Ferraris
SEO Consultant
Erin Steenhoff
Outreach Copywriter
Graham Grieve
SEO Consultant
Hanndy Dannovan
Full Stack Developer
Jade van der Merwe
SEO Content Assistant
Jana Stevens
SEO Copywriter
Jayson de Guzman
Outreach Lead
Jodie Lawrence
SEO Account Manager
Jonathan Motlhako
Off Page Strategist
Karina Gondola
SEO Content assistant
Kylie Jamieson
Proofreader/Editor
Maecie Camata
SEO Executive
Mike Gil
Technical SEO Executive
Pooja Silal
SEO Content Operations
Sebastien du Toit
SEO Content Assistant
Simoné Visser
SEO Content Team Lead
Slobodan Lazic (Laza)
Technical SEO Manager
Tali Rosen
Sr. Outreach Copywriter
Tyhlor Talliard
Proofreader/Editor WHY CHOOSE A1 SEO
A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.
SPEAK TO AN EXPERT
Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.
