D2C Tartan Products eCommerce Case Study

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Background

This firm had embarked on SEO with previous providers in the past but never really got any results. With competition increasing from traditional retailers moving online and after strong yearly performance in other areas, the team contacted A1 SEO for some SEO advice.

Strategy

Site-wide Technical Audit

We started with full technical, off-page and content audits. It became apparent that the site had very little previous SEO work carried out in the past. Technical SEO recommendations were actioned and a monthly digital PR campaign was put in place.

Content Strategy

The real opportunity was apparent in the content (or lack thereof). Using our state of the art entity mapping tools we developed consistent content for category pages rankings in SERPs. This was the main success driver.

Google Merchant Centre

The team at A1 SEO Glasgow also reconfigured the Google Merchant Centre feed to better display organic shopping listings.

Results

0 %
Increase in Monthly Searches
0 %
Increase in Organic Traffic
+ 0
Keywords on Page 1 of Google

MEET THE TEAM

Aislinn

Aislinn Corbet

SEO Account Manager
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Angel Ivy Bacasmas

Outreach Specialist
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Anima McBrown

Proofreader/Editor
Brittany

Brittany Anderson

SEO Copywriter
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Bronwyn Kruger

SEO Copywriter
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Erin Steenhoff

SEO Copywriter
Graham

Graham Grieve

SEO Consultant
Isha

Isha Ranchod

SEO Content Team Lead
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Jana Stevens

SEO Copywriter
Jayson

Jayson de Guzman

Outreach Lead
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Jodie Lawrence

SEO Copywriter
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Karina Gondola

SEO Content assistant
Meet the Team - Placeholder

Maecie Camata

SEO Executive
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Matthew Rolfe

SEO Account Executive
Mike

Mike Gil

Technical SEO Executive
Nikolaj Popovic - Senior Developer

Nikolaj Popovic

Senior Developer
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Nicole Pretorius

Outreach Executive
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Pooja Silal

SEO Copywriter
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Sebastien du Toit

SEO Content Assistant
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Slobodan Lazic (Laza)

Technical SEO Manager
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Simoné Visser

Proofreader/Editor
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Tali Rosen

Senior Outreach Copywriter
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Tyhlor Talliard

Outreach Copywriter

WHY CHOOSE A1 SEO

A1 SEO has extensive experience, and our SEO experts are familiar with current best practices. A1 SEO  has collaborated with some of the fastest-growing businesses in highly competitive industries, helping them rank higher. Our SEO consultants are highly skilled, careful in our planning, and diligent. This enables us to increase traffic and significantly affect the amount of money that flows through your company. Our expertise is in increasing keyword ranks, traffic, leads, and revenue. Our methodical SEO techniques consistently produce quantifiable and significant returns on investment.

SPEAK TO AN EXPERT

Hi there, I’m Graham Grieve, the lead SEO consultant at A1 SEO. The team of SEO experts at A1 SEO only provide SEO. That means that your whole budget is dedicated to ranking your website. A1 SEO has ranked websites in highly competitive niches. Our efforts are clear, and our SEO outputs are easy to understand. If you have any queries, please contact me so that we can improve the visibility of your website in search engines.

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